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Youth-led Social Media Campaign Promoting Health

Presented By XXX

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Hello! 😄

Who we are…

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12 Boulder County High-schoolers

7 from Longmont

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What we're doing....

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Using Social Media to Tell Teenagers:

Soda & Sugary Beverage Companies are taking advantage of you!

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Our Research

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Key Points of Our Campaign

1. Targeted marketing of sugary drinks disproportionately impacts low-income families

2. The black & Latinx youth communities see significantly more sugary beverage ads than white children

3. Sugary drinks can lead to heart disease and diabetes even if you're not obese

4. Sugary drinks can have health effects similar to alcohol

5. Children are emotionally manipulated by sugary beverage ads

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Targeted marketing of sugary drinks disproportionately impacts low-income families

  • Sugary Drinks are often times much cheaper
    • Families purchase these and then cannot afford the healthcare implications of sugary drinks

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The black & Latinx youth communities see significantly more sugary beverage ads than white children

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  • Beverage companies spent over $1 billion in 2018 on marketing
  • Black teens saw 2.3x more advertisements for sugary beverages than white teens

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Sugary drinks can lead to heart disease and diabetes even if you're not obese

  • Sugary Drinks have huge amounts of sugar which results in overproduction of triglycerides
    • Higher risk of heart disease and diabetes even without obesity

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Sugary drinks can have health effects similar to alcohol

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  • Sugary drinks are dangerous
  • Sugary drinks cause sugar rushes in kids which are bad
  • Artificial Sugars (specifically Fructose) ≠ Natural Sugars
    • Manufactures extract fructose from fruits, separating it from natural fiber
    • This can overload the liver, can cause effects similar to alcohol (NAFLD and NASH)

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Children are emotionally manipulated by sugary beverage ads

  • Kids are often targeted in unique ways through influencers and ads on kid’s TV shows
    • Charli D'amelio and Dunkin Donuts
  • Sugary beverages are placed in areas that are attractive to kids
  • Kids can become “addicted” to sugar
  • Big beverage companies don’t care about the wellbeing of kids

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Our Vision

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Motto/Logo

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  • For the motto: Something memorable to capture people’s attention!!
  • Make it concise, alarming, taking into account rhyming, analogies, alliterations. Sugary drinks something bad in it (exploding)
  • The profile picture of our account and logo can be: Hazard sign sugary drink!!!
  • Examples: (The audience is able to identify the amount of toxic chemicals in the sugary beverage)

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Health Impacts Instagram Post

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Cartoon Character Manipulation Instagram Post

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Healthcare Instagram Post

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Healthy Alternatives Instagram Post

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Photos, Stickers for Instagram Campaign

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How YOU Can Help

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Follow the campaign!

  • Instagram & TikTok
  • #saynotosugarydrinks
  • #saynotosportdrinks
  • Please take the time to follow our social media accounts @HiddenSugar, or email us for more information when our campaign is live at cedstrom@bouldercountry.org or thale@bouldercounty.org

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Raising public awareness, like this campaign, is important, but policy is critical to changing norms and behaviors

Solutions:

Public awareness campaigns, like this.

Reducing access to sugary drinks in schools and recreation centers.

And bigger policy work to create healthy environments, like a healthy drinks in children’s meals ordinance.

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5-7 Minutes for Q&A! 😄

Any questions?

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Thank you!

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Presented By Siddharth Nareddy, Gracie Zhang, JP Kerrane, and Violet Oliver