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Rock-Solid Strategy Deck Template

made by @carlvellotti

To get this for yourself:

Click File > Make a Copy

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Good luck out there.

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⚠️ WARNING ⚠️

Making this deck is MUCH EASIER if you write it all out in a doc before trying to make slides.

HIGHLY RECOMMENDED that you do so.

👇 PROCEED 👇

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Mission

  • Single slide
  • Why does your company exist?
  • Why is your work important?

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Vision

  • Slightly more concrete.
  • What are the big problems you're going to solve?
  • What are you going to build?

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Users

  • Top 2-3 user groups
  • Short description and top 3 needs per group.
  • Can be the target audience instead of users.

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Unfair advantage

  • What are your 2-3 unfair advantages and/or differentiators?
  • Why is each advantage true?
  • How can you leverage each advantage?

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Competitors

Some kind of analysis of competitors.

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Some classic formats:

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  • SWOT analysis
  • Forrester Wave chart
  • Simple table with some checkmarks for features or target markets served.

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Pillars / Bets / Product areas

  • One overview slide.
  • One slide per pillar with some insights.
  • Insight should justify why to solve that problem or build that solution.

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Roadmap and KPIs

  • What features map up to the pillars?
  • What's the rough order of execution?
  • How will you measure success?

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Growth/GTM

  • How will you introduce the product to the market?
  • How will it grow? Product-led, sales-led, or partnership?

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Teams

  • Which teams are involved/needed?
  • What are each team's objective and goal?
  • Some example initiatives for non-technical stakeholders.