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Social Media Marketing

Papa Brands�February 2022 - May 2022

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Objective of the Brand

  • To create brand awareness across social media

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  • To increase audience engagement & interaction on social media platforms

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  • To rebuild the brand reputation online

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Past Challenges

  • To showcase their new category Papa Audios in positive light

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  • To handle the customer queries and complaints

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  • To rebuild brand image online

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Account overview in Analytics (AdWords) Last 10 months

We aim at setting the most result oriented content pillars to achieve our objectives.

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Brand Promotions

Create posts which talk about our products, USP and latest offers etc.

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Informative

Create content pieces which provide value to our audience

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Engagement

Create content pieces that helps us create connection with our audience and spike their interest in the brand

  • Our initial approach
  • Content Pillars

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Social Media Strategy

A. Create engaging campaigns for topical/seasonal category

  • IPL
  • Friday the 13th
  • Holi (ColoursofHoli)

B. Improve Engagement via Contests

  • Valentine’s Day (#SyncYOurHeartBeats)
  • Women’s Day (#WorldofWomen)
  • Holi Contest (#HoliWaaleLooks)
  • IPL Contest (#JeetPaakiHai)

C. Create a product catalogue for the brand on social media

D. Provide fun engaging informative value adds

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Communication & Visual Aesthetics

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Recent

Social Media Campaigns

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IPL

Social Media Campaigns

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Other

Social Media

Highlights

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Facebook Results

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Instagram Results

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Key Takeaways

  • We have managed to rebuild the Papa Brands Audio collection

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  • We have drawn focus to various collections of Papa Brands effectively with our campaign ideas

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  • We have grown the audience using various social media features (story/reels etc.) that has resulted in increase in brand interaction & engagement etc. as well.