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aesthetics

csc 591

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UX @ NCSU

Ben Watson

uxclass.csc.ncsu.edu

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why do we care?

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messy = engineer(pleasing)

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history

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aesthetics vs.

usability

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so:

aesthetics→perceived usability

actual usability→perceived aesthetics

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BREAK TIME

ask your questions

listen to

tunes

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aesthetics vs.

performance

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so:

aesthetics→performance

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aesthetics vs.

emotions

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so:

aesthetics→emotions→attitude

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aesthetics vs.

decisions

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so:

aesthetics→decisions

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aesthetics vs.

memory

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so:

aesthetics→recognition & recall

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summaries, questions & thoughts @

go-vxlab.csc.ncsu.edu / aestheticsdiscussion

post them and... we’ll discuss them shortly

log them and... get participation credit

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aesthetics (cont.)

csc 591

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measuring

aesthetics

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  • Approach: structural, gestalt
  • Stimuli type: real, synthetic
  • Behavioral measures
    • Compare between two stimuli
    • Sort based on attractiveness
    • Likert, semantic-differential: single- or multi-item
  • Physiological measures
    • Eye-tracking, GSR, EEG, FMRI, ...

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engineering

aesthetics

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complexity

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colorfulness

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prototypicality

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symmetry

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contrast

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BREAK TIME

ask your questions

listen to

tunes

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aesthetic experience

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HCI & UX→how to make things aesthetic? why do we care?

Psychology & neuroscience→what is aesthetics? how we experience it?

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Studies say 500ms, even 50ms, is enough to make a first impression.

However, is aesthetics all about this first impression or visceral beauty?

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bad aesthetics, good ux

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futures

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aesthetics

usability

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go deeper with readings...

sites.google.com/view/uxncsu/topics/aesthetics

post reactions and... we might discuss them next time

log them and... get reading credit

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summaries, questions & thoughts @

go-vxlab.csc.ncsu.edu/uxclassforumtopics

post them and... we’ll discuss them shortly

log them and... get participation credit

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aesthetics vs.

technology

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