�Reaching Target Population Segments

EVERYONE BENEFITS WHEN EVERYONE IS INVOLVED

Principles

• Be BOLD
• Be PRECISE
• Meet people where they are
• Before you tell them, show them

Segments Within Our Target Population

• Segment: denominator by which the target population is divided
• Must be;
• Measurable
• Substantial
• Differentiable
• Accessible
• Actionable

​

​

​

​

Segment Examples

• Disability; none, blind, deaf, autism, down syndrome, paraplegic
• Income; low, middle, high
• Race/Ethnicity; Hispanic/Latino, Black, Caucasian, Pacific Islander, Asian, Multi-racial

​

• Our Focus Segment; The Hispanic/Latino Community

Understanding Our Segment

​

​

• $72,000/yr. for a family of four is ‘low income’ in Snohomish County
• The average Hispanic home makes less than $50,000/yr.

Understanding Our Segment cont’d

Culture

• Information spreads most rapidly by word of mouth
• Address formally until/unless otherwise indicated by the individual
• Value personal interaction
• Patriarchal society

Values

• Family
• Respect for hierarchy and authority
• Loyalty
• Support
• Reciprocity

Connect Values

Responsibility

Joy

Connectedness

Nurturing

Open-hearted

Compassion

​

Summertime Party in the Park

• Summer Promotion
• Informal
• Games and/or crafts for girls
• Bubbles and/or crafts for younger children
• Food
• Pinata
• Spend time getting to know the families who attend

Workshop

• Free
• One to two schools at a time
• Community member(s) who endorse the program and the staff
• Use location other than the school
• Engaging activity that illustrates the spirit of GOTR
• Crafts and entertainment for younger siblings
• Present fee schedule and time commitment at end of workshop

Advertisements and Flyers

• Written at a 6^th grade reading level or lower
• Brief
• No dollar signs
• Eye catching colors and graphics

​

​