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GOTV Strategy & Tactics

September Lunch & Learn

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September Lunch & Learn

  • Strategic Tactics (Platforms) to Use for Success
  • Use Majority Standard GOTV Audiences & ABEV Suppression
  • GOTV Creative Suggestions
  • Refresher about Youtube Reserves vs Auction Inventory
  • Blackout Date Reminders
  • Fastest Platforms & Audiences for Speed & Efficiency During our Busiest Months of the Year

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GOTV Tactics We Will Be Discussing

  • Strategic Tactics (Platforms) to Use for Success
  • Use Majority Standard GOTV Audiences & ABEV Suppression
  • GOTV Creative Suggestions

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Strategic Product: GOTV

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Why use these GOTV Tactics?

  • Programmatic Display
  • Video Pre-Roll
  • Youtube Bumper Ads
  • Meta Reach
  • Search
  • Texting

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Why use Majority Standard Audiences?

  • Use Majority Standard Audiences for speed and efficiency
  • Utilize “GOP GOTV”
  • ABEV Exclusions

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Best Practices for GOTV Creative

  • Keep Messaging Simple & Have a Clear Call to Action (CTA): “Vote Today” “Do your part” “Make your voice heard” or “Find Your Polling Place”
  • Include a Deadline Date
  • Don’t drown your CTA with too much information.
  • Make it Easy: link to the polling locations, tell them how to return ballots.
  • Include Emotional Appeal & Urgency

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Best Practices for GOTV Creative

  • Encourage the candidate or a popular supporter to record a GOTV message that talks about how EASY it is and exactly HOW to do it.
  • This is cheap and easy to record on their phone and you can just add the text overlay transcription.
  • Examples: Tulsi Gabbard & Sally Fields

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Youtube Reserves vs Auction

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Blackout Date Reminders

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Fastest Platforms + Audiences for Speed & Efficiency

September Lunch & Learn

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THANK YOU