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What is Alts?

Alts.co is the world’s largest community of �alternative investors.

Alternatives are on fire — fine art, wine & spirits, music & film rights, private equity & credit, startups, farmland, litigation finance, and more.

But the world needs in-depth research on these esoteric, exotic asset classes. And that’s what we deliver.

At a glance:

185,000+ subscribers
43% open rate
1.5% CTR

Alts was our single best-performing newsletter last year, and it wasn’t particularly close.

- Brandon Sellers�Head of Growth at Franshares

Our community is full of active investors. These are retail & institutional investors, high-earning finance & tech workers, and alpha-seeking folks.

We also invest ourselves, through our active community.

There’s no other company like Alts.

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Our Process

1) We create ads that feel natural�Our ads don’t feel like ads. They’re insightful, informative, and woven directly into our content.

While other companies deliver meaningless clicks & bots, we bring you real, qualified leads.

Here’s how it works:

2) We weave them into our content�We place ads natively, specifically targeting readers based on their interests and preferences.

3) We collect, enrich, and qualify leads�Our Co-branded lead form is customized based on your needs.

4) You download the leads�All leads pour into a Worksheet where they can be downloaded or imported into your CRM.

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SPVs

Benefits of our SPVs

We close all the leads for you
We organize and pay for all legal fees & paperwork
We collect the funds & invest in your firm as a single line item
SPVs are great for deals with high minimums that would otherwise be out of reach.

SPV Terms

We ask for special deal terms
This is negotiated on a deal-by-deal basis

Some investment opportunities generate above-average demand.

For the best deals, we can convert individual investments into a Special Purpose Vehicle (SPV), to invest $400k - $1.5m through our community.

We’ve raised over $13 million for clients, including $1.4m for House of Rare Tequila

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Demographics

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Who reads Alts?

Four big cohorts:

Professional Money Managers

What everyone has in common is curiosity. They’re open to alternative ideas and ways of thinking.

Young, Educated & Hungry (HENRYs)

Entrepreneurs & Tech Enthusiasts

Independent Investors

Current and former financial pros managing large amounts of capital. Includes private & public fund managers, VCs, LPs, GPs, analysts, brokers, and portfolio managers.

High-earning workers with an innovative mindset and keen interest in under-the radar tech innovations. They’re seeking new investment ideas, and love being on the leading edge of change.

Alpha-seeking folks who actively manage their own portfolios. They value research and financial literacy, and focus on building wealth through a mix of traditional and alts.

High Earners, Not Rich Yet. Ambitious folks fresh out of university and in the early stages of wealth accumulation. Starry-eyed, aspirational, and creating a unique path towards financial stability.

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Demographics

General

61% male, 39% female
53% work in finance/tech
58% aged >35

Income

54% earn >$200k
12% earn >$500k
20% are accredited

Location

65% in North America
19% in Europe
16% in rest of the world

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Finance Job Titles

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Sunday Edition

Our flagship newsletter is the Sunday Edition.

Each week, our CEO Stefan takes readers on a journey through a unique alternative investing topic.

It’s an exploration of alternative finance, esoteric asset classes and exotic markets. Robust and well-researched with a pinch of humor.

Reach: 135,000+
Open rate: 42%

3,000 USD

Samples:

- Understanding the secondaries market

- Investing in mineral rights

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Deep Dive

Deep Dives are an entire issue dedicated to a company or offering.

These are not puff pieces. Think of them as richly detailed, insightful, unbiased deal memos..

Google loves them, they boost your SEO, and you can repurpose them.

Reach: 135,000+
Expected open rate: 43%

6,000 USD

Samples:

- Zette: Bundling news paywalls

- Valuing the Sterling Catalog

- Destiny: The world’s first Pre-IPO ETF

Zette’s campaign was great! We achieved a 3-5x return. Very impressed with what Alts is capable of!

- Arek Der-Sarkissian

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The Alts Community

Hosted on Circle, the Alts Community is a collaborative space where engaged community members network, share insights, discuss investments, and stay updated on trends.

The Investments section highlights current deals members can invest in.

Sponsors get a dedicated page, pinned to the top for a week.
Members can ask questions, and post comments about each deal

Cost: Free �(Included in your campaign)

Sponsors get a dedicated page pinned to the top of the Investments section for 1 week

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ALTEA

Altea is our private community for accredited investors.

Access deals you cannot find anywhere else, meet captivating people, and enjoy once-in-a-lifetime travel experiences.
Share your opportunity with high-net worth investors.
Build trust and develop authentic relationships with the high value network you’ve been waiting for
Join investor trips, dinners, and curated events

Usual cost: 2,500/yr

Your cost: Free

Included in your campaign

Local CEOs make the case for investing in tequila and industrial real estate at our Altea Event in Mexico.

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Case Studies

In Q2 we generated over $10 million in demand from 550 investors. 🙌

🎉 $10,047,000 🎉

Avg. number of leads per campaign: 55
Avg. demand per lead: $18,267
Avg. percentage of demand raised: 13.8%

View all Case Studies →

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