Stewardship Over the Holidays

December 2, 2025

Agenda

• What is Stewardship?
• Who Should You Steward?
• Diversifying Your Communications
• Monthly Touchpoint Calendar
• As Seen in the Field
• Q&A

What is Stewardship?

What is Stewardship?

Stewardship is the process of nurturing your relationships with your constituents by acknowledging their contributions, showing their impact of their donations, and building a lasting connection to your mission.

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What is Stewardship?

Why is it Important?

• Stewardship builds trust and deepens relationships
• Increases donor retention
• Inspires future opportunities (Volunteer, Walk Star, etc.)
• Reinforces the impact of your participants

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Who Should You Steward?

Who Should You Steward?

Your NAMIWalks constituents! Otherwise known as individuals who support your organization and mission.

Constituents Include:

• Team Captains
• Team Members
• Walk Stars
• Individual Walkers
• Sponsors
• Volunteers

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Diversifying Your Communications

Diversifying Your Communications

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Phone Calls

Social Media

Email

Newsletters

Handwritten Notes

Diversifying Your Communications

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• Call to Action. Giving steps to success for registration and guiding participants to through the “Great 8.”

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• Showing Appreciation. “Thank You”, “Because of You” messaging, showing the participant their impact and their dollars at work.

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• Give Recognition. Send a welcome message, celebrate milestones, share highlights, and showcase successes.

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• Sharing Information. How to activate, event logistics, other updates, etc.

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Monthly Touchpoint Calendar

Monthly Touchpoint Calendar

Monthly Touchpoint Calendar

As Seen in the Field