Belinda Ong, Isabelle Hong, Michelle Shayna, Lu Ming Chieh, Eunice Oh, Jordan Tay
Group 7
Zeemart
Pitch Deck
About
Zeemart
A seamless food procurement platform that is simple and transparent for both suppliers and buyers to transact.
Kuala Lumpur
Chosen State for expansion into Malaysia
F&B Market of USD 14 billion (2019)
Sources:
European Union. KPMG, Department of Food Service & Management, Malaysia
30.7% of Malaysian F&B SMEs operate within Klang Valley, KL
Ranked 9th top city in the ASPAC region seen as a leading technology innovation hub.
Low to moderate risk
Zeemart can manage by:
✔ Remain politically neutral
64.5
Political Risk Index
Moderately Low risk
Zeemart can manage by:
✔ Ensure expansion plans align with the ethic Malays interests - while keeping a balance with minority group interests.
Legal
Risk Assessment
Political
Moderately Low risk
Zeemart can manage by:
✔ Tap on the extensive networks of large food distributors and suppliers in Malaysia
Economic
76.5
Legal Risk Score
71.7
Economic Risk Score
*the higher the score, the less risky it is.
Source: Fitch Solutions
SOM:
5,678 F&B
Restaurants
SAM:
56,785 F&B Restaurants
Total Addressable Market (TAM):
Number of F&B Restaurants in Malaysia
Serviceable Available Market (SAM):
Number of F&B Restaurants in KL,
Klang Valley (30.7% of TAM)
Serviceable Obtainable Market (SOM):
F&B Restaurants within our reach
(estimated 10% of SAM)
TAM:
184,967 F&B Restaurants
Market Size Metrics
Source:
Target Audience
Major Food Distributors
Suppliers
Small F&B owners
Affordable Inventory and Procurement Solution
Buyers
High Price Sensitivity
Inventory Shortages /Wastage
Customer service issues
Manual work leading to human errors and time wasted
Pain Points of
F&B Owners’ & Suppliers in Malaysia
Traditional method of marketing and selling
SME F&B Owners
Suppliers
1
2
1
3
2
Inefficient reconciliation and payment collection
Manual work leading to human errors and time wasted
3
Zeemart’s Unique Selling Proposition
Competitors
Analysis
Price (Buyers)
No. of Suppliers
on the platform
Integrated Procurement & Inventory Management
(For Suppliers)
Integrated Procurement & Inventory Management
(For Buyers)
$100 to $200 USD
per outlet/month
1,000+
3,000+
Price (Suppliers)
Free
$36 - $73 USD
per outlet/month
70+
$200 - $400 USD
per month
$203 - $1,292 USD per
month + Sales-based
Commission (8-12%*)
$110 - $1,842 USD per
month & 3-4% on PG
*Varies based on product category
**Prices are rounded down to nearest whole number in dollar based on Google exchange rates
Source: Food Market Hub, Dropee, Zeemart
High Subscription Costs
Lack of procurement & inventory management solution
for buyers to automate
their processes
GAP
Recommendation #1:
Partner with The FinLab as a Tech Solution Provider (TSP)
Tap on The FinLab’s network and bring Zeemart into the Malaysian Market
Connect to The FinLab’s network of SMEs
Connect with The FinLab’s
community of mentors
and investors
Source: The FinLab
How?
The FinLab organises yearly Jom programmes in Malaysia.
Where participating TSPs will be matched with SMEs looking to adopt tech solutions.
01
Involves grants to enable SMEs to adopt digital solutions for affordable prices, while
TSPs like Zeemart still receive new customers who are looking to adopt their solutions.
02
Past Programmes include:
03
Source: The FinLab
The FinLab Malaysia 2019: Tech Selection Day
Testimonials on the Programme
“I am able to meet a lot of different startups and SMEs that can give us a lot of feedback and help us to add in value to the market, especially in Malaysia”
- Offeo, Singapore
“The best thing is that I get to meet a variety of SMEs from very small to large ones that allows us to share ideas and understand more on the brand and their problems which we will be able to figure out how to support and solve their issues”
- Zaviago, Thailand
As a tech community like us, we are typically … not really good at making sales. With this kind of programme, it gives us a room of people that can give us critique, feedback, reviews that can either help us to close a deal or go further.
- Zanroo, Malaysia
Video by: The FinLab
Source: The FinLab on Youtube
Recommendation #2:
Marketing Strategy - Word of Mouth
*Other T&C applies.
Referral Programme
Aim: To generate excellent leads with minimal cost.
Existing users of Zeemart can make a referral to other F&B owners or suppliers.
With every successful referral, both users would gain 20-25%* off their subscription plans.
How?
Benefits
Our team recommends for Zeemart to:
Thank You.
Conclusion
Partner with The FinLab
01
Introduce a Referral Programme
02