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H2 Product Roadmap

Now

Next

Later

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Increase New Users

Weekly New Users: +25%

Incremental ARR: $61M

• Initiative 1
• Initiative 2
• Initiative 3

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Improve Activation

Weekly New Users: +25%

Incremental ARR: $61M

• Initiative 1
• Initiative 2
• Initiative 3

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Activation to Aha

Aha Rate: 15% → 24%

Incremental ARR: $43M

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Theme 1: Understand value

• Initiative 1
• Initiative 2
• Initiative 3

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Theme 2: Try easily

• Initiative 1
• Initiative 2
• Initiative 3

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Aha to Habit

Incremental ARR: $18M

• Initiative 1
• Initiative 2
• Initiative 3

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Improve Retention

30D Retention: +20%

Incremental ARR: $57M

• Initiative 1
• Initiative 2
• Initiative 3