Social Media Marketing Strategy of:
TABLE OF CONTENTS
Introduction
Introduction to the Presentation
Our Brand
Overview of the Brand and Market Information
Our Campaign
Details of the Campaign
Contact Details
Details of the Communications Methods
INTRODUCTION
WELCOME TO PRESENTATION
This presentation includes the details of the Social Media Marketing (SMM) campaign of Amar Shindook, which was founded by ambitious Seema Ghosh. The founder of this company have achieved significant milestones such as the Nation Wide Women Excellence Award in 2022. This showcases the ambitious objectives of the founder behind the handcrafted jewellery shop Amar Shindook.
The strategies of SMM campaign in this presentation will include the details for campaigns to be published in two platforms:
Different categories of smm content such as posts, reels, stories etc have been considered for this marketing campaign.
OUR COMPANY
What we do?
Wide range of jewelries are offered to the customers that are of high quality yet affordable. Amar Shindook focuses on enabling every individual to purchase its products despite their social differences.
Why we do?
The work of the women artists from various locations of the country is highlighted for highlighting the hard work of these artists and empowering their lives beyond financial stability.
How we do?
Jewelries such as Tribal Nada adornments are crafted by women craftsman. The jewelries manufactured by these women artists are obtained and sold by Amar Shindook through various platforms such as e-commerce.
MISSION
Key mission of Amar Shindook is focussed on using innovative technologies to create new designs and creative art forms. Amar Shinddok aims at providing its patrons experiences and not only the jewellery. Apart from this, the company also focuses on highlighting the craftmanship of the women craftsman. This is part of the mission of the company not only to financially aid the women craftsman but also to empower them.
VISION
The vision of Amar Shindook is to empower every individual irrespective of their socio-economic differences or backgrounds to purchase affordable high quality jewellery.
Among other key visions of the Founder of Amar Shindook is to expand the business venture across different business models such as e-commerce, physical stores and franchises. Social impact created by the empowerment of the women artisans is crucial core element of Amar Shindook’s journey of becoming global leaders in handcrafted jewellery.
OUR BRAND
At AmarShindook, our vision is not merely about creating beautiful handcrafted jewelry; it is about creating a legacy that represents empowerment, innovation, and inclusivity.
BRAND AESTHETIC
MARKET RESEARCH
There are several competitors of Amar Shindook in the market of Kolkata such as
These competitors offer similar products through similar platforms which makes the market competition fierce for the brand.
SOCIAL MEDIA
Currently there are two social media pages of Amar Shindook in Facebook and Instagram. The stats of the pages are as follows:
Likes: 340
Followers: 352
Followers: 319
Such low number of followers indicates the necessity of increasing customer engagement with these pages.
A PICTURE IS WORTH A THOUSAND WORDS
CONSUMER PERSONA
Name: Shreyoshi Dey | ||
a. | Demographic Story |
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b. | Profile |
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c. | Motivation |
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d. | Goals |
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e. | Pain Points Solved |
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OUR CAMPAIGN
OBJECTIVES OF THE SMM CAMPAIGN
The objectives of the Current SMM campaign of Amar Shindook are:
PHASES OF OUR CAMPAIGN
Phase One
Key Objective: Promotion of Product ranges, High Quality, and affordability
Duration: 10 days
Phase Two
Key Objective: Highlighting women empowerment along with promotion of product qualities.
Duration: 10 days
Phase Three
Key Objective: Emphasizing the Sales Channels including e-commerce, offline shop and franchises
Duration: 10 days
PHASE ONE
Promotion of Product ranges, High Quality, and affordability.
The wide range of products of Amar Shindook including categories such as:
And all the other categories of jewelry offered by Amar Shindook will be highlighted in this phase of the campaign.
Apart from the collections high quality of the products and the affordability of the items would also be highlighted.
Please Refer to:
A PICTURE IS WORTH A THOUSAND WORDS
SNIPPET OF PHASE ONE
PHASE TWO
Highlighting women empowerment along with promotion of product qualities.
Ways in which Amar Shindook aims to contribute to the growth and empowerment of the women craftsman will be the key focus in this part of the campaign along with the promotion of its jewelry items.
A PICTURE IS WORTH A THOUSAND WORDS
SNIPPET OF PHASE TWO
PHASE THREE
Emphasizing the Sales Channels including e-commerce, offline shop and franchises
It is essential to increase awareness about different sales channels used by Amar Shindook for offering its products to its customers. During the last phase of the campaign the channels including Offline store, ecommerce and franchise will be shed light on. Highlighting the sales channels will aid the brand in fulfilling its vision of providing seamless experience to its customers.
Amar Shindook
Offline Stores
E-commerce
Franchises
Sales
A PICTURE IS WORTH A THOUSAND WORDS
SNIPPET OF PHASE THREE
Brand Communication:
Phone / WhatsApp:
+91-9874067969
Email: care@amarshindook.com
Marketing Communications:
Email: shraman.official@gmail.com
Phone: 8100370522
CONTACT US