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SmartShield

Sprint III

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more vulnerabilities

69% scared about privacy

600% increase in IoT attacks

more software

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To protect families by adding a security layer to their connected homes.

VISION

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SOLUTION

SmartShield

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Solution

A hardware solution paired with a user facing app that prevents IoT cyberattacks and helps users take immediate action if compromised.

Anomaly detection through real-time monitoring

of data exchange from the router

Network Monitoring

Ensuring users update firmware and use strong passwords, reducing the threat hacks

Vulnerbility Assessmnets

Network intrusion protection from IP Spoofing,

man in middle, and brute force attacks

Intrusion Protection

Immediate notification and action

if system has been compromised

Quick Action

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Target Market

Young families with

connected cameras

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Rebecca

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Rebecca

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$8.89B

IoT security market

CAGR of 34.4%

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Tiered Subscription Model

Key B2B Partnerships

Free-Limited Trial

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smartshield.squarespace.com

Protect Your Family.

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Experimentation Summary

  • Packet Monitoring
  • Device Identity
  • Market Testing (Display Ads, Posts, Interviews)
  • Target Market Feature Testing (Website)
  • Usability App Testing (New + Technical Users)

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Next Steps

  • Integrate front-end with back-end

  • Refine UX for less technical target audience

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