COAST to COAST

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Spring/Summer 2017

Delivery Date: February 27th, 2017

Abigail Santillana, Navya Kaur and Brianna Garcia

MDSE 3250 Apparel Line Final Project

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Business Plan

• BAN

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• Coast to Coast

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• Our vision is to take you on a journey to our west-coast collection that brings a new edge of effortless and undone glamour. By doing that, we want to provide our girl with trendy pieces that look effortless and chic yet affordable to wear on her timeless vacation.

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• Women’s Apparel

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• Sizes 2-12

• Our mission is to successfully accomplish our customer's wants and needs in her wardrobe, bringing individuality and satisfaction with every purchase she makes with our brand.
• Core Values: Quality, Boldness, Stability, Happiness, and Authenticity.

COAST to COAST by

: Concept Board

Analysis of Aspirational Garment

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Designer: Carolina Herrera New York

Collection: Ready-To-Wear Resort 2016

Price: $1.290

Fiber Content: 100% silk

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The target customer is chic and fashion forward who looks for quality and trend in every outfit she wears. Our main focus is a flared high waisted pant that is a perfect garment to update to our brand. By doing that, we will keep the flare but remove the elastic on top and instead add a zipper. We love the silhouette but because of cost purposes we will use polyester instead of silk to minimize cost but yet still have the flow and light ease to the garment.

COAST to COAST

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COAST to COAST by

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• High-Rise Flare Pant
• This sleek pant is fitted at the waist and finished with a zipper that is hidden at the front.
• 100% Rayon
• Hand Wash- Cold
• Retail price: $30

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This pant is best for any occasion and can easily transition from day to night due to the sleekness and ease of this effortless piece.

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• Maxi off-shoulder pleated accordion dress
• Chiffon-Poly sheath with China silk polyester lining
• Dry clean only
• Retail price: $43

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This light and airy accordion dress is exactly what you need for your night out on the boardwalk. Pair it with some leather sandals and you are ready to go.

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• Slim pants with printed detailing
• Ecru black linen
• 100% Cotton/Polyester blend
• Dry clean only
• Retail price: $33

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These chic and simple pants can be thrown on with just about anything. Whether it’s brunch with the girls or a day of shopping, these linen pants will keep you cool.

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• 100% Rayon
• Long crop top
• Large, screen printed, palm leaf graphic
• Cream rayon base
• Cream polyester 4 inch fringe trim
• Hand Wash- Cold
• Suggested Retail Price: $32

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This long crop top is perfect for just about anything! Pair it with any high waisted pant or short or use it as a cover up for a fun poolside day!

• 100% Rayon body
• 100% Georgette Rayon trim and tie
• Asymmetrical Romper
• Hand Wash- Cold
• Suggested Retail Price: $58

A romper is any girl’s best friend. BAN brings you a versatile fun and flirty asymmetrical romper for any on-the-go gal! For a pool coverup, brunch date or night out on the town, this romper is the perfect summer essential.

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• 100% Rayon Jersey
• Asymmetrical loose fit blouse
• Dry clean or hand wash cold
• Retail Price: $40

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• Our beautiful fit blouse will let you enjoy your vacation with comfort and stretch. Pair it up with a sleek flare pant and you’ll be set for a weekend getaway you’ll never forget!