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Objective 1

Suruchi Joshi

Raha Barghisavar

Caitlin Cornett

April Merlas

Alicia Rivera

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As you can see through the video, the creek has been abused after years and years of mistreatment.

It is the goal of Restore Coyote Creek to bring about awareness and educate the citizens of the San Jose area.

The issues that affect Coyote Creek today that we aim to tackle with our plan include pollution, environmental hazards and the homeless population living around the creek.

RCC aims to involve students of all ages and their families to help make the creek aesthetically pleasing once again.

It is necessary to employ public relations to create a buzz in the community about all of these issues. PR will benefit this program by incorporating necessary information with compelling content that will peak the interest of multiple age groups, urging them to understand the gravity of the situation that Coyote Creek is in.

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Objective 1

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Furthermore, our second strategy will be to hold one hour informative assemblies and in-class presentations once at the end of summer and once in the winter at local middle and high schools to get their participation in the program.

To start, we will present our goals and plans to principals and middle and high school faculty for approval to host the assemblies.

We will have prepared presentations with speakers from within our Coyote Creek team to each audience.

We will also secure times and dates for the assemblies in the Franklin McKinley School District such as Bridges Academy, College Connection Academy, and Sylvyndale Middle School

And the following High Schools: Yerba Buena, William C. Overfelt, and Silver Creek High School.

In addition to the assemblies, we will enlist science department faculty (specifically the environmental science classes) to incorporate information about clean-ups, community service hours, and the environmental effects of the Creek into their curriculum prior to the assemblies to increase awareness and their participation in the assemblies.

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And Lastly, our final strategy will be to engage our target audience (ages 14-30) by implementing social media giveaways.

By doing this, we will create a twitter campaign and contest once every six months for the duration of the grant. We will announce the rules of the contest at public city hall meetings, press conferences, school assemblies, as well as in class presentations. We will do this in order to generate more publicity about the cause as well as increase awareness to our target audience ages 14-30. The contest will generate 3 different winners during each time period based on the following criteria:

1.) The person that comes up with the most creative single tweet.

2.)The person that recruits the most volunteer sign-ups at our monthly clean-ups through their tweets.

3.) and The person that generates the most tweets at us and (Our twitter name and hashtag will be @RestoreCoyoteCreek, and hashtag VoiceYourCreek. )

The three winners will receive ipads at the end of the six month term.

In addition, we will present a live-twitter feed during the high school and middle school assemblies, press conferences and city hall meetings, and have participants tweet at us, and/or include a twitter hashtag regarding the questions we ask during the meetings. Their tweets will be displayed on the screen. This is a way to keep them engaged throughout the meetings and this tactic will be unrelated to the twitter contest.

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Objective 2

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Objective 3

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Objective 4

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Visual Storytelling

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Sam Liccardo

San Jose Mayor

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Alex Stalock

Goaltender

San Jose Sharks Player

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Jeannie Mai

TV Personality on “The Real”

San Jose Native

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Mark Zuckerberg

TV Personality on “The Real”

San Jose Native

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January

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February	March	April	May	June

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August

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December

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#VoiceYourCreek