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End

BNI Effective Presentations

Steve Hand – Part One

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DOUBLE YOUR RESULTS:

AREAS and IMPROVE ONLY BY 15%:

Improve weekly presentation 15%
Improve one to ones 15%
Improve visitors by 15%
Increase education 15%

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Good To Great – by Jim Colins�Hedgehog Concept��Built in hedgehog �in BNI because no�competition.

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Your Economic Engine aka Target Market Needs to Be Large Enough All of Your Business Can Come From That

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TARGET MARKET MUST-HAVES

It has to be big enough that 100% of business can come from just that target market
It has to be small enough that you can get buzz with it
Visible that we can see it

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Five Components of Presentation

18 Seconds Intro yourself and LCD to educate about one thing like your produce or service. Share a benefit of this product or service. Or share credential you have in your industry.

20 Seconds Tell a Story about your Lowest Common Denominator

10 Seconds Ask for specific business/referral – make it easy for us to find it for you

5 Seconds If I know or see, tell me what to do CALL TO ACTION

7 Seconds Catchy “memory hook” (www.memoryhooks.com)

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WORKSHOP

FOR START-UP CHAPTERS | CORE GROUP USE

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Think: Lowest Common Denominators

Time: Each person take three minutes to write a draft two parts of your presentation:
Each person share part of your 18 second Introduction Section to share your LCD then share ONE story about the LCD

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What To Look For / What To Say

Introduction: who you are, LCD, credential	PICK ONE LCD	Share Story