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THE CREATIVE EXCHANGE

Capabilities Deck

www.thecreativeexchange.co

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HEY 👋

We’re The Creative Exchange a

creative agency for challenger brands

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We create meaningful content for challenger brands that keeps people coming back for more. Our team consists of creatives and innovators who understand that a strategy is ever evolving, content creation never ends, and analytics tell us all we need to know.

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Top Social Media Agency of 2023 by Agency Spotter

Top Influencer & UGC Agency of 2024 by Vendry

www.thecreativeexchange.co

Capabilities Deck

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ANNA SULLIVAN

The Creative Exchange is led by Anna Sullivan - a seasoned social media strategy with over 13 years of experience. Before starting The Creative Exchange in 2015, Anna led social media strategy at several agencies working with clients like Trulia, Stainmaster, ELF Cosmetics, Four Seasons, and more.

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Anna is the lead social media strategist and serves as your main point of contact for all projects - overseeing all work her team does.

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Connect with Anna on LinkedIn

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www.thecreativeexchange.co

Capabilities Deck

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Strategy

Social Media Strategy

Product and Brand Launches

Creative Campaigns

Editorial Calendars

Copywriting

Social Media Management

Social Listening

Influencer Marketing

Brand Partnerships

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In House Creative Studio

UGC Content

Graphic Design

AI Content

AR/3D Visuals

Motion Graphics

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www.thecreativeexchange.co

Capabilities Deck

OUR SERVICES

Paid Social

Google Ads

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Social Media

Creative

Paid Advertising

Check Out Our �Visual Portfolio

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WE BRING RESULTS

Let us know what you need, and we will let you know how to get there. From followers to sales, we optimize our efforts every single week to make sure no goal goes unmet.

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  • 14m in Sales Made
  • 3.5m Followers Gained
  • 14+ Brands Launched
  • 15k+ Creative Assets
  • 140+ Campaigns Launched

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Recent Features: BEAUTY INDEPENDENT, MARKET SCALE, HUBSPOT, FOUNDR

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www.thecreativeexchange.co

Capabilities Deck

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Eureka

App Downloads

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Eureka is a new shopping app that allows you to discover new brands, trends, and deals. They came to us to help shift the brand narrative from a coupon app to focus on product/brand discovery.

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Results:

  • 2K Instagram Followers
  • 6.2% Instagram Engagement
  • 5k App Downloads

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Results Timeline: 3 Months

SELECT CASE STUDIES

Afloral

Sales

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Afloral is the online leader in premium artificial plants, silk flowers, dried flowers and vases.

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Results:

  • 15K Instagram Followers
  • 4K Facebook Followers
  • 0-2K TikTok Followers
  • 111.5k Average Video Views
  • $7.30 Acquisition Cost
  • Drove 873k in Sales

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Results Timeline: 6 Months

Little Spoon

Followers

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Little Spoon, along with their media brand, This Is Normal, believes that parents shouldn’t have to choose between healthy and easy food for your kids. They sell premium baby food to parents.

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Results:

  • 12K Instagram Followers @LittleSpoon
  • 4k Instagram Followers @ThisIsNormal

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Results Timeline: 4 Months

www.thecreativeexchange.co

Capabilities Deck

View All Case Studies

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Mini Strategy

  • Goals & KPIs
  • Brand & Competitive Social Media Audit
  • Channel Specific Strategies
    • Including:
      • Overall Channel Vision
      • Posting Cadence
      • Content Direction
      • Visual Look and Feel
      • Tone of Voice
      • Account Optimization
  • Influencer & UGC Strategy
  • Brand Partnerships

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Capped at 15 hours

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Strategy

  • Goals & KPIs
  • Brand & Competitive Social Media Audit
  • Channel Specific Strategies
    • Including:
      • Overall Channel Vision
      • Posting Cadence
      • Content Direction
      • Visual Look and Feel
      • Tone of Voice
      • Sample Social Posts (Visuals & Captions)
      • Account Optimization
  • Influencer & UGC Strategy
    • With initial creator/influencer list
  • Brand Partnerships
  • Paid Ad Strategy

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Capped at 44 hours, including revisions as needed

Paid Advertising

  • Paid Ad Strategy
  • Paid Ad Management of up to $10k in paid advertising
  • All ad copywriting
  • Daily optimizations/management
  • Weekly Meetings with Dedicated Account Manager
  • Weekly Analytics
  • Monthly Creative Content Briefs & Creator List Building
  • 6 Hours per month for graphic design and video editing

www.thecreativeexchange.co

Capabilities Deck

SERVICES & RETAINER PACKAGES

$2,500

$6,500

$6,000

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TikTok Takeover

  • Monthly Editorial Calendar and Briefing for up to 3 UGC Creators per Month
  • UGC Creator Briefs and Management (including payment)
    • Estimated 20-60 videos per month (negotiable)
  • All video editing handled for final brand use
  • Monthly Meetings + Weekly Status Updates from your Dedicated Account Manager

Capped at 33 hours with up to $10,000 in spend for UGC content

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UGC Content

  • Monthly UGC Creator List
  • Budget of $5,000 for UGC Videos (estimated 5-25 videos per month)
  • Management of up to 10 creators per month including contracting, revision rounds, and payment
  • All video editing included for final product
  • Monthly Meetings & Weekly Status Report Emails from your Dedicated Account Manager

Capped at 15 hours with up to $5,000 in spend for UGC content

Influencer Campaign

  • Influencer List Building
    • For paid or seeding projects
  • Contracting of ~100 Influencers
  • Creative briefs and revisions
  • Influencer Payment Management
  • Reporting & Analytics

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Capped at 60 hours

www.thecreativeexchange.co

Capabilities Deck

SERVICES & RETAINER PACKAGES

Please note we have moved to an hourly scope for all projects. Packages are estimated deliverables for set cost based on an hour cap.

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$15,000

$7,500

$9,000

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Standard Social Takeover

  • Editorial Calendars & Copywriting for up to 50 posts per month
  • 25 Hours dedicated to graphic design and video editing
  • $4,000 Dedicated budget to production, influencers, and UGC
  • Paid Ad Management (Capped at $15k in spend per month)
  • 12 Hours dedicated to Influencer Management and Brand Partnerships
  • 20 Hours dedicated to Community Management
  • Monthly Strategy Insights & Updates
  • Weekly and Monthly Analytics
  • Dedicated Account Manager

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Capped at 73 hours with up to $4,000 in spend for content

$15,000

Hourly Retainer

Hourly Rate: $150

Minimum 15 hours per month

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Hours can apply to any of the following:

  • Editorial Calendar
  • Copywriting
  • Video Briefs
  • Influencer Outreach & Management
  • Graphic Design & AI Content
  • Brand Partnerships
  • Analytics
  • Paid Ad Management
  • Community Management

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Co-Managed Social

We would collaborate with your team to make your social media run.

We will handle:

  • Weekly Meetings
  • Editorial Calendar and Copywriting with one revision round for up to 40 posts per month
  • 8 Hours dedicated to UGC briefs, influencer management, and brand partnerships
  • Analytics (Weekly and Monthly Reports)
  • 5 Hours dedicated to strategy

You will handle:

  • All visual content creation
  • Community Management

Capped at 25 hours

www.thecreativeexchange.co

Capabilities Deck

SERVICES & RETAINER PACKAGES

Please note we have moved to an hourly scope for all projects. Packages are estimated deliverables for set cost based on an hour cap.

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Min. $2,250 per month

$3,750

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HOW WE DO IT

Our team is comprised of social first creatives who value strategy. With over 10 years in the industry, we have seen it change drastically and are always dedicated to moving our clients forward with the latest channels, algorithm changes, and trends. Focused on content marketing that will make an impact, while intertwining the speed of trends to keep our brands relevant is what we do best. We’re not just an agency, we are a strategic partner - where we come to you with solutions, without asking.

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Established in 2015

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www.thecreativeexchange.co

Capabilities Deck

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THE PEOPLE �HAVE SPOKEN

"They can come up with some very creative solutions and are able to be flexible at the drop of a hat."

Completely Bare

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“I felt a connection with Anna and her team as soon as we hopped on our intro call together. The team was knowledgeable and energetic, and seemed like the right fit to help us take our social to the next level.”

Afloral

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"We are impressed that the company is comprised of young, sharp, and driven professionals."

Ondule

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"The Creative Exchange emphasized quality over quantity, so it was never just a game of numbers."

MedBar

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www.thecreativeexchange.co

Capabilities Deck

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INTERESTED IN WORKING TOGETHER?

www.thecreativeexchange.co

Capabilities Deck

FILL OUT THIS FORM & BOOK YOUR CALL

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THANK YOU

Founder/CO

anna@thecreativeexchange.co

Anna Sullivan