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WBU PRESENTATION

TASK FORCE 2

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Strategy and Themes

Ayda Shakeri & Lucas Haviland

  • Utilize the romantic-idyllic approach to the film
  • Acquire new audiences through film’s dystopian atmosphere
  • Promote the different aspects of relationships to capture a wider audience
  • Display the double edge sword of connection and relationship
  • Uplift individuality of people

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Objectives

Ayda Shakeri & Lucas Haviland

  • To reconnect audiences with the companions of their own lives
  • Acquire audience members through a more romantic and delicate approach
  • Hint at the toxicity
  • Showcase a juxtaposition between artificial and organic connection

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Grassroots

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Speed Dating - “Find Your Companion”

EVENT DETAILS:

  • Participants are rotated to go on a series of three-minute blind dates
  • Companion related questions are asked each round to prompt conversations

Rachel Traub

What would you do with 4 million dollars?

What are the top 3 biggest red flags in a partner?

What does having a companion mean to you?

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Singles Mixer

Lucas Haviland

EVENT DETAILS:

  • A night of connection and vulnerability where participants have the opportunity to mingle and get to know their potential companion
  • Two types of mixer’s (21+ & 20 and under)
  • Companion-themed cocktails and mocktails that relate to the movie

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DRINK NAME IDEAS:

  • Gold Rush (edible gold glitter, citrus twist/wedge)
  • Chef’s Kiss (red-themed drink, lipstick mark)

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Newlywed-Style Game Show

Vanessa Benonis

In Companion, relationships aren’t what they seem. Are yours?

  • Answer Q’s about your companion– do you truly know one another?
  • Test your “spark” (from teaser)
  • “Plot Twist” Round

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Publicity

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Jubilee Companion Videos:

  • Exes pick each other’s new companion
  • Thatcher and Quaid try to pick out the real couple

Vanity or Glamour Cast Compatability Videos:

  • Jack Quaid and Sophie Thatcher Take Lie Detector Tests
  • Jack Quaid and Sophie Thatcher Test How Well They Know Each Other

Buzzfeed Quizzes:

  • Take the quiz to “figure out your companion”

Chicken Shop Date Videos:

  • Ex. Andrew Garfield for We Live in Time

Street Hearts Date Video:

  • TikTok: @streetheartsnyc (379.2k followers)

Alyssa Adriano, Rachel Traub, Vanessa Benonis, Devyn Rosenberg

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Influencer Outreach

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Couples Influencer Videos

Lucas Haviland & Sophia Kupsis

CONTENT DETAILS:

  • Prominent Couples on TikTok and other Socials have a “yes day” where one of the pair can only say “yes” within reason

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INFLUENCERS:

  • Alex Van Gurp & Colton Bradford (TikTok: @alex.vangurp & @iamcoltonbradford - 74k & 42.8k)
  • Austin and Lexi (TikTok: @austinandlexi - 5.4M)
  • Stuart and Francis (TikTok: @stuartandfrancis - 1.2M)
  • Kaylee and Taylor Dudley (Tiktok: @kayandtayofficial - 10.5M)
  • Jett and Campbell(Pookie) Puckett (Tiktok @campellhuntpuckett -1.2M)

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Companion Inspired Outfits

CONTENT DETAILS:

  • Follows the pink & red branding
  • Follows the iconic outfits of Iris in the film

Rachel Traub

INFLUENCERS:

  • The.navarose - 5.6M followers
  • Kirby_j - 3.4M followers
  • Haley_robinson - 845.6K followers

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Screenings

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  • Horror and RomCom double feature
    • Ex: The Notebook and Barbarian or You’ve Got Mail and The Shining
  • Rooftop & on the green for larger cities and drive-in for smaller
  • Heaters or fire pits for outdoor events
  • Photo booths, Companion box, & Meet-Cute photo-ops
  • Invite local travel influencers and couple influencers

Lucas Haviland, Dylan Fishman

Drive In

Rooftop

On the Green

Outdoor Screenings

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Lucas Haviland, Isabella Huidor

Alamo Drafthouse

iPic Theaters

Indoor Screenings

Permanent Bracelets

Influencers

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Promo Items

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Sleepover Bag Bundle

Group 2 Collective

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Crewneck Sweatshirts

Rachel Traub

DETAILS:

  • Pink and red color scheme
  • Optional: a heart or broken heart symbol next to “Companion”

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Mailers:“Love Bomb”

Elle Viefhaus

DETAILS:

  • Heart shaped packaging with ominous red “surveillance” dot
  • Timer counting down to film release
  • Flash drive which reveals ominous message in typewriter text
  • Fuzzy handcuffs (its cuffin season!)
  • Bath bombs!
  • Digital self-defense class pass
  • Containing other promo items!

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Digital Giveaways

Comment your favorite scream queen or tag your companion to win!

  • TikTok Icon Banner
  • Date Night Restaurant Gift Card
  • Airbnb getaway
  • Wine night bundle
  • Signed Poster

Lucas, Baker, Vanessa, Alyssa, Dylan

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Partnerships

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Rachel Traub, Vanessa Benonis, Alyssa Adriano, Sophia Kupsis & Elle Viefhaus

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Brand Collaborations

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College Engagement

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Quarter Schools in Session!

Grassroots:

  • New Date, New Companion: “The Button” inspired speed dating event (example event done on FSU campus)
  • The Hunt: “First person to bring me…” inspired by AreYouKiddingTV
  • Walking Red Flag: Students add their biggest red flag to a cardboard cutout of Jack Quaid

Digital:

  • Instagram Story Template - tag your companion!
  • Library Blind Date (ex. Tiktok)

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Publicity:

  • Pitch professor love story to campus news
  • Pitch breakup playlist for college radio station

Dylan Fishman, SaRee Grimes, Ayda Shakeri, Elle Viefhaus