It is of a twin tailed mermaid, which is called a siren in Greek mythology
The siren seduces sea goers
They substituted her songs with their coffee
In the book Moby Dick, Starbucks was a sailor who loved coffee
Putting it all into a nutshell is that their coffee is irresistable
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In the first version, the siren was topless and had a fully visible double fish tail
It also had rough texture and was likened to be more like a melusine (European feminine spirit of fresh water )
In the first version, the siren was topless and had a fully visible double fish tail
It also had rough texture and was likened to be more like a melusine (European feminine spirit of fresh water )
In the second version, her breasts were covered by her hair but her navel was still showing, the tail was cropped slightly, and the color went from brown to green
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In the third version, her navel and breasts are not visible at all and only a small portion of her tail remain
In 2011 Starbuck’s announced that they will make small changes, remove the company’s wordmark, enlarging the image, and making it green