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Career Spotlight

Business & Entrepreneurship

April 26, 2022

Sarah Strohbeck, Career Readiness and Counselor Consultant

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Today’s Agenda

  • Welcome, introductions & session outcomes

  • Business Overview, Sarah Strohbeck

  • Elise Johnson, Associate Dean of Business

Macomb Community College

  • Q & A after conclusion of session

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Business Pathways

  • Advertising and Marketing
  • Economics: Cost analysis, Actuary, Financial Planner
  • Finance
  • Human Resources
  • Accounting
  • Hospitality
  • Entertainment
  • Administration
  • Project Management
  • Supply Chain Management
  • Fundraising
  • Sales
  • Training and development
  • Insurance
  • Entrepreneurship
  • Operations
  • Sustainability

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Challenges with Students

  • They all say business, but don’t understand the many avenues.
  • Future of business is rapidly changing.
  • Influencers!
  • Don’t understand how to network.
  • Soft skills are imperative.
  • How do you apply for a job in business?
  • Technology is accelerating the pace of business at unthinkable speeds.
  • Isolated students need to learn to communicate in a globalized market

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How did Donald Trump become a successful businessman?

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Entrepreneurship and Influencing

The best entrepreneurs seek to solve a problem and not necessarily invent something brand new. How can one improve on the lives of others in some way?

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Globalization

As worldwide economies cross the bridge from analog to digital, every part of global business—currency, credentials, contracts, collaborations—will be backed by and amplified by digital technologies. If the speed of digital commerce seems breakneck now, when less than 20% of the US economy has transformed to digital, just imagine the pace of a fully digitized, global economy.

-Heather McGowan

Adaptation Advantage

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Advising Students

  • Have students vocalize what they are skilled at, what they feel are their best assets and create a connection to one of the business pathways and identify the best degree.

Example:

*Works well with people and helping them = Human Resources

*Very detail orientated=Accounting

*Natural Leader=Business Management

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Business Pathways

  • Advertising and Marketing
  • Economics: Cost analysis, Actuary, Financial Planner
  • Finance
  • Human Resources
  • Accounting
  • Hospitality
  • Entertainment
  • Administration
  • Project Management
  • Supply Chain Management
  • Fundraising
  • Sales
  • Training and development
  • Insurance
  • Entrepreneurship
  • Operations
  • Sustainability

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Business Should be Stacked

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Business Degrees�

Associates of Business Administration (ABA)

  • Accounting
  • Business Management
  • Entrepreneurship
  • Center for Innovation & Entrepreneurship
  • General Business
  • Global Supply Chain Management
  • Hospitality Management
  • Marketing
  • Paralegal (AAS)

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ACCOUNTING

Dual Track Program

Pathway 1: Four-year transfer plan

  • Designed for students who desire to transfer to a four-year institution to earn advanced degrees in accounting (Bachelor, Master, professional certification)
  • Credits will transfer to four-year institution

Pathway 2: Associate Degree

  • Designed for students who desire to receive an Associate’s degree and obtain a career as an entry-level accountant
  • Some credits may not transfer to four-year institution

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BUSINESS MANAGEMENT

Designed for transfer into a Bachelor of Business Management or entry into the field of Management.

Principles of Management�

Principles of Marketing�

Principles of Accounting�

Personnel & Human Resource Management��Organizational Behavior and Team Development��Management Decision Making & Critical Analysis (Capstone)

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ENTREPRENEURSHIP &

SMALL BUSINESS

Macomb’s Entrepreneurship and Small Business Management Program provides students with the diverse skills needed to start their own small business or manage someone else’s.

Students learn how to

  • Develop a business plan
  • Conduct marketing research
  • Obtain capital resources
  • Develop marketing strategies
  • Pursue global opportunities
  • Make informed decisions on legal issues

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Serves Macomb students and alumni, and community residents, including small business owners.

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GENERAL BUSINESS

Highly Transferable

Transfer Pathways

Students can transfer up to 92 credits from Macomb to a 4-year partner university .

Students who intend to transfer and pursue a Bachelor’s Degree in Business Administration (BBA), should speak with a Macomb counselor or academic advisor as soon as possible after they have applied to Macomb to plan the best pathway.

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GLOBAL SUPPLY CHAIN MANAGEMENT

Students learn about purchasing, delivery and storage of materials and components, coordination of supplier services and logistics, as well as how decisions are made strategically throughout the supply chain.

Students who graduate from the program are ready to work in purchasing, warehouse management, distribution, transportation and supplier negotiation processes that are utilized to bring a product to market in the most timely and cost-effective way possible.

Students can take 82 credits at MCC and transfer to

  1. Wayne State University’s Mike Ilitch School of Business for a Bachelor’s in Global Supply Chain Management (BBA)�
  2. Eastern Michigan University’s Supply Chain Management (BBA)�
  3. University of Michigan – Flint’s Operations and Supply Chain Management (BBA)

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HOSPITALITY MANAGEMENT

Reviewing how to implement Credit for Prior Learning into the Hospitality Management degree.

  • Work Experience
  • Test-Outs
  • Certifications

Beverage Service

Business Enterprise

Lodging Management

Sanitation

Table Service

Internship

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MARKETING

E-Marketing

Sports & Entertainment Marketing

Customer Service

Professional Selling

Advertising & Promotion Management

Consumer Behavior

Marketing Strategies

Students learn to identify and understand target markets, develop effective marketing strategies and create profitable relationships with customers. Students get hands-on experience using marketing research data to make strategic decisions.

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PARALEGAL

Associate of Applied Science

Approved by the

American Bar Association

Michigan Legal System & Ethics

Legal Research & Writing 1 & 2

Legal Procedure

Mechanics of Real Estate Law

Principles of Family Law

Estate Administration and Elder Law in Michigan

Proceedings Under the Federal Bankruptcy Code & Debt Collection

Proceedings Under Administration Agencies

Criminal Law & Procedures

Electronic Evidence & Discovery

Computerized Litigation Support Concepts

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COURT REPORTING

Macomb has the only program in Michigan approved by the

National Court Reporters Association

100% Remote & Online

Continuing Education program (not a Degree Program)

The average Court Reporter salary in Michigan is $59,804 as of March 29, 2022.

In Michigan, the salary range typically falls between $43,150 and $78,275.

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Business by the Numbers

  • 59% of Macomb Business Students have declared a Transfer plan to a 4-year University Partner

ACCOUNTING STUDENTS

438

PARALEGAL STUDENTS

130

HOSPITALITY STUDENTS

70

GENERAL BUSINESS STUDENTS

124

BUSINESS MANAGEMENT STUDENTS

638

MARKETING STUDENTS

196

ALL BUSINESS DISCIPLINE STUDENTS

1596

 

 

 

 

 

 

WAYNE STATE TRANFER STUDENTS

376

OAKLAND UNIVERSITY TRANFER STUDENTS

319

WALSH TRANSFER STUDENTS

223

NORTHWOOD UNIVERSITY TRANFER STUDENTS

24

ALL BUSINESS TRANSFER STUDENTS

942

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THANK YOU!

Elise Johnson

Associate Dean, Business

johnsonem@macomb.edu