ISSIP
Jan 28, 2026 Progress Call – Open to All ISSIP!
www.issip.org
Agenda - Jan 28, 2026
2
12:00-12:03 | Open / Agenda (frame for today’s round-table conversation) | Michele Carroll (Ex Dir) |
12:03-12:10 (7 minutes) | 2026 President’s Welcome & Key Recognitions
| Haluk Demirkan (Pres) Christine Ouyang (VP) |
12:13-12:25 (12 minutes) | Q&A: (questions / comments/ discussion of materials shared in advance)
| Frank Melis Kevin Clark Michele Carroll Deb Satterfield/Jim Christine Ouyang Vaishali Mane/Jim Jim Spohrer (Treasurer) |
12:25-12:30 (5 minutes) | ISSIP Founders’ Mentoring Award Program | Terri Griffith |
12:30-12:40 (10 minutes) | ISSIP Executive Leadership & Donor /Partner Priorities | Board Directors, Donors / Partners |
12:40-12:55 (15 minutes) | Global Community Comments, Questions | All |
12:55-1:00 (5 minutes) | Closing Call to Action! | Haluk |
Michele Carroll
Executive Director, ISSIP
Founder & President
Carrollco Marketing
SF East Bay, California
CONGRATULATIONS on SUCCESSFUL 2025!
TODAY
2026 Vision & Goals:
To advance service innovation to benefit people, business, and society
Haluk Demirkan
ISSIP 2026 President
Principal Scientist, Amazon
Professor, U Washington Tacoma
Co-founder ISSIP Board Member
ISSIP President’s Welcome
Deborah Stokes
ISSIP 2024 President
Leader, External Research OCTO Remote - NC & TX
Jens Neuhüttler
Service Research, Fraunhofer
Vanita Wells
Retired Meta
Jeffrey Welser
COO, IBM Research
Jeffrey Borek
WW Program Director, IBM
AI Alliance and Open Security
Board Director Transitions
Haluk Demirkan
ISSIP 2026 President
Principal Scientist, Amazon
Professor, U Washington Tacoma
Co-founder ISSIP Board Member
Thank-you to Jeff (IBM) & Vanita (Meta) for two years of ISSIP board service – outgoing.
Welcome to Jens (Fraunhofer) & Jeffrey (IBM) incoming.
Deborah Stokes
ISSIP 2024 President
Leader, External Research OCTO Remote - NC & TX
Incoming VP and Strategy Council Additions
Haluk Demirkan
ISSIP 2026 President
Principal Scientist, Amazon
Professor, U Washington Tacoma
Co-founder ISSIP Board Member
Welcome Christine Ouyang
ISSIP VP 2026!
& Strategy Council Co-Chair
“Hot Topics” Discovery!
Each year, ISSIP Strategy Council defines strategic service innovation focus areas of most importance to their organizations, and leads or supports discovery events; For 2026 the leading topic is AI Adoption for Service Systems Innovation.
Dr. Christine Ouyang
Distinguished Engineer, IBM
ISSIP Ambassadors Lead 2022-25
Cecilia Lee
Kevin Clark
Haroon Abbu
Special Recognition - Ops Leadership & Team - Deepening
David Ing & Gary Metcalf
Systems in Service Roundtable Series
Three Events
https://youtu.be/ziqF2S4wLYc
6
Volunteer Recognition- 2025 Ambassador Led Events (1 of 2)
Kevin Clark
March Event & Treasure Hunt
Online Brainstorming Event and Findings / Recommendations
https://youtu.be/EDTHuv56ta0
Frank Melis
ISSIP SMRT.Bio Challenge
Business Plan Competition w 26,000 participants in S. Africa Fall 2025
LINK to recap
Special Recognition - Ops Leadership & Team - Deepening
Dr. Kazuyoshi Shimada - lead author
Dr. Christine Leitner, & Michele Carroll
AI Challenges to Global Democracy WP
7
Volunteer Recognition
July 2025 ‘ISSIP Session’ at AHFE/HSSE -Orlando
Vittal Prabhu / Jim Spohrer
Engineering 21st Century
Service Economy
Lou Freund
MyTShape.com
Free to ISSIP
Deb Satterfield
AI COLLAB
+28 Welcome 2026 Ambassadors
147 Currently Serving ISSIP Ambassadors
8
Dr. Christine Ouyang
Distinguished Engineer, IBM
ISSIP Ambassadors Lead 2022-2025
ISSIP VP, Strategy Council Chair 2026 - New York
ISSIP Performance Metrics - 2025
Toward Our Goal of GROWING ISSIP
9
Michele Carroll
Executive Director, ISSIP
Founder & President
Carrollco Marketing
SF East Bay, California
How do we measure success (progress)?
THANK YOU ALL!!!!
Goal: leverage ISSIP Programs & Platform to benefit our interconnected world
ISSIP Engagement Report - 2025
10
Michele Carroll
Executive Director, ISSIP
Founder & President
Carrollco Marketing
SF East Bay, California
2024-2025 - Deb Stokes’ tenure as president, were strong growth years, building awareness of ISSIP and strengthening our foundation for growth
built ISSIP.org (SEO)
2. 2 Distinct LinkedIn Pages - Main ISSIP + Private Group
A CAUTION:
DEEPER Engagement in 2025 (cont’d)
From Quarterly GGG to Strategic Thinking & Knowledge Sharing
11
Michele Carroll
Executive Director, ISSIP
Founder & President
Carrollco Marketing
SF East Bay, California
KUDOS to ISSIP Ambassadors for 2025 Initiatives they’ve launched, led, managed and grown!
Dave/Gary, Kevin, Kazu/Christine/Deb/ Lou/Jim/MMC organized +led Events that Build ISSIP brand as expert resource in SD, SI expertise
At scale! Frank Melis’ ISSIP Challenge program involved +26,000 CUT students in S Africa!
With purpose! Kevin Clark: Treasure Hunt enabled worldwide engagement 24/7 to think strategically , and input to our future.
Vaishali Mane facilitates virtual quarterly GGG to help new members connect +66 viewed Q4 25 YouTube.
Published +8 books bringing the total to 113 to date.
+28 New Ambassadors bringing total to 146 currently active.
Awarded 159 digital credentials bringing the total to 964 to date.
w OUTREACH + INREACH
ALL successful VOLUNTEER LED 2025 ISSIP Programs
12
Mark the Dates for an Engaged 2026!!
ISSIP AI COLLAB - Academic-Industy Collaborations
13
Deborah Satterfield
Dept. Chair / Professor of Design, Cal State University-Long Beach
ISSIP Lead: AI Collab
Building Engagement - Continuing the drum beat
Outcome Examples
AI Collab - More Details
2023 Fall (completed) – AI-Powered Historic Service Innovation Cases
2024 Spring (competed) – AI-Powered Digital Twins (Jim Twin V1 Prototype)
2024 Fall (completed) – AI-Powered Guidebook for Service Roles (Onboarding ISSIP Volunteers)
2025 Spring (completed) – AI-Powered Course (Onboarding ISSIP Participants)
2025 Fall (complete) - Synthetic datasets (Exploring overcoming confidential data challenge)
2026 Spring (in progress) - Student CEOs (Managing multiple AI Digital Workers for startups ideas)
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
ISSIP Recognition / Awards
15
Haroon Abbu
SVP, Digital, Data & Analytics, Bell & Howell
2025 Excellence in Service Innovation Award goes to:
2026 Judging Will Begin Soon…
Quarterly Community Welcomes: Give. Get. Grow.
16
Vaishali Mane
ISSIP Community Lead
Sr. Product Analyst
Austin, TX
ISSIP Treasurer Report & Outlook
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
Jens Neuhuttler
Fraunhofer (Germany)
Digital Service Transformation Team
We are grateful to ALL our institutional and individual donors past and present.
Read the ISSIP Blog Post “Gratitude” for more details on ISSIP donors, expenses, and future plans: https://issip.org/gratitude/
Read the ISSIP Progress Update “History” for more details about past Board meetings: https://issip.org/history-of-issip/
Markus Warg
U Hamburg (Germany)
Institute for Service Design (IfSD)
Gratitude to Sponsors & Donors for Funding ISSIP 2026!
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
Jens Neuhuttler
Fraunhofer
We are grateful to ALL our institutional and individual sponsored and donors past and present. Read the ISSIP Blog Post “Gratitude” for more details on ISSIP donors, expenses, and future plans: https://issip.org/gratitude/ Read the ISSIP Progress Update “History” for more details about past Board meetings: https://issip.org/history-of-issip/
Markus Warg
U Hamburg
Vittal Prabhu
Penn State
Michael Turek
UWA Tacoma
Priya Kannan
SJSU
Bulent Dal
Obase
Jennifer Reed
Sound Credit
Christine Ouyang
IBM
Yuming Xu
IBM
Jeffrey Borek
IBM
Haluk Demirkan
Amazon
Jim Spohrer
Retired IBM
Matt Seaman
ServiceInnovation.org
Deb Stokes
Dell
Terri Griffith
Yassi Moghaddam
Michele Carroll
Frank Mellis
Maggie Qian
Ashishri Parikh
Marietta Baba
Michel Leonard
Steven Brown
$33,267 Raised
Favorite Service Innovation Topics
ISSIP’s First Ever For-Fee Certification & Curriculum
ISSIP Board & Executive Committee (EC) Favorites
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
Neuhuttler
Ouyang
Borek
Demirkan
Spohrer
Stokes
Griffith
Moghaddam
Carroll
Demirkan
Complex Adaptive Service Systems
Service Science
Value Proposition Canvas
Service-Dominant (S-D) Logic
Hyperscale Data Centers
Servitization of Manufacturing
Service Blueprinting
Hyper-Automation with AI Agents & Robotic Process Automation (RPA)
Supply Chain Management
Digital Twins & Smart Service Systems
Digital Transformation
Business Model Canvas
Customer Experience
Servant Leadership (Employee Experience)
Sociotechnical systems and 5 dimensions of thinking
Social Capital
Service-Dominant Architecture (SDA)
TSRDM (Transformational Service Research and Design Methodology)
Original SSME T-shaped Curriculum with Systems-Disciplines Matrix
AI Collab Student Team courses
Great Textbooks: Fitzsimmon, +many
Great Books: Merlin-Brogniart, +many
Great Articles: Kurtmollaiev, +many
Great Communities: AMA ServSIG, +many
Great Case Studies/Instances: Rotary ARCHIE, +many
Gudergan
Mangla
Kripalani
Hardy
de Gooijer
Rayes
EC: Board of Directors
EC: President, Vice President, Executive Director
EC: Past Presidents
All participants in the community are expected
to review, agree and follow the code of conduct
before engaging with our non-profit, community, and platform.
ISSIP Handbook (2024 Edition) & Code of Conduct
ISSIP Fellows Who Continue to Innovate ISSIP!
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
Prof. Steve Kwan (SJSU)
Major Funding Donations
HSSE AI & Standards
AICollab SJSU
SJSU Business Sponsor
Prof. Lou Freund (SJSU)
MyT-Me Platform
Free to ISSIP Participants
New web address: https://mytshape.com
Treasure Hunt Outcomes - Kevin Clark and team
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
Executive Summary
• Advance the evolution of service science & service economy
• Move ISSIP from constraints to abundance
• Attract resources to ISSIP from prowess of knowledge and network
• Scale membership and reward participation
• Innovate to make ISSIP a preeminent platform for service science
Strategic Diagnosis, Objectives, Recommendations
• Diagnosis: Resources, Volunteers, Programs, Technology
• Objectives: Finance, Member Activation, Platform Transformation
• Recommendations:
• Corporate partnerships & sponsorships
• Credentialing & learning revenue
• Amplify volunteerism and mentoring
• Platform, gamification, and advisory services
Each month (third Wednesday), Haluk, Andrea, Jim, and Others (Michele, Terri, etc. Optional) are meeting to work on Credentialing & Learning Revenue.
Send to info@issip.org if interested in helping.
Welcome Julie Cook!
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
Julie Cook, New ISSIP Ambassador
Interest: Servitization of Australian Mining and Minerals Industry
Helping 1: ISSIP Interviews - Servitization with Prof. Ali Bigdeli
Helping 2: ISSIP Slack Platform - Strategic Plan, including Archiving and On-going Purpose
Archive Example: �COVID19 Impact on FOW
Conferences
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
HICSS Jan 6-9, 2026 – Hawaiian International Conference on Systems Sciences
SSC2023 May 18-20, 2026 – Spring Servitization Conference
Naples Forum Summer 2027 – Naples Forum on Service (every other year)
Frontiers Jun 29 – Jul 2, 2026 – Frontiers in Service
AHFE HSSE Jul 20-24, 2026 – AHFE Human-Side of Service Engineering
ICServ Fall 2027 – International Conference on Serviceology (every other year)
SDN 2026 TBD – Service Design Network Global Conference
AAAI FSS TBD 2026 – AAAI Fall Symposium Series
ISM Nov 10-14, 2026 – International Conference on Industry of the Future and Smart Manufacturing
Clara Bassano and Yuriko Sawatani - AHFE HSSE Session: CfP Styled for Innovation: Fashion, Service, Arts, and Museums as Creative Ecosystems
Marcus Warg - AHFE HSSE Session: CfP Translational Service Research Design Methodology
Book Surprises & Partnering
Jim Spohrer
Co-Founder & Board Director, ISSIP
(IBM retired)
Treasurer, Sec of BOD
Silicon Valley
Business Expert Press Collections
Yaron Flint’s ISSIP-BEP Book
“Innovative Business Development”
Cognitive World
Think Tank Partnering
Many ISSIP Leaders
have books in the collections, including Vaishali Mane
Questions? Discussion
WWW.ISSIP.ORG
CONTACT US
WWW.ISSIP.ORG
Michele Carroll
Executive Director
Michele@issip.org