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BUIMB RESEARCH LLP

EST. 2024 · HALDWANI · LLP ID: ACL-0093

BUIMB�RESEARCH

World's First Unified AI-Powered Digital Marketing Ecosystem

"Innovating for You. Growing with You."

SERIES A ASK · FY 2026

$15M Series A

$15M for 10% equity | Targeting $17M ARR

$3,500+

BOOTSTRAPPED

$1,175/mo

OPENING MRR

0%

CLIENT CHURN

44.3%

EBITDA MARGIN

26

TEAM MEMBERS

Dr. Akshat Singh Bisht

Founder & Director · Digital Marketing Expert

www.buimbdigital.com

akshat.bisht@buimbdigital.com

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ABOUT BUIMB: COMPANY WINGS AND FOUNDING STORY

Corporate Identity

BUIMB Digital

"The Revenue Driver": Full-service agency delivering Google/Meta Ads, SEO, and Web Dev for B2B retainers.

HaldwaniTimes

"The Lead Machine": Hyperlocal news portal and vendor directory generating zero-cost organic leads.

BUIMB SaaS

"The Future Engine": AI-Powered unified platform launching July 2026 to solve tool fragmentation.

FOUNDING STORY

Founded by Dr. Akshat Singh Bisht, a digital marketing expert who pivoted from deep-tech after discovering 74.7M MSMEs drowning in fragmented, USD-priced tools. BUIMB was built as India's first unified digital ecosystem—an integrated operating system priced for the Indian market.

INTEGRITY

Transparent Pricing

SUCCESS

Client Growth

Haldwani, Uttarakhand

Established 2024

LLP ID: ACL-0093

buimbdigital.com

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THE PROBLEM: $26B MARKET GAP

Strategic Insight | Analyzing India's Broken MSME Digital Ecosystem

74.7 Million

TOTAL INDIAN MSMES

$26 Billion

SAAS MARKET (2026P)

87% Untapped

~65M LACK PRESENCE

FRAGMENTED TOOLING

MSMEs juggle 5–8 separate tools (SEO, CRM, Ads). Costs range from $590–$2,350/mo before any ad spend.

USD PRICING EXCLUSION

Global tools lack local UPI/RuPay support and GST invoices, creating high friction for Indian SMEs.

NO REGIONAL CONTEXT

Zero support for Hindi/Regional keywords or India-specific compliance like GST/AEO.

AGENCY UNAFFORDABILITY

Metro agencies charge $880–$3,530/mo, entirely out of reach for businesses earning $3,530–$23,530/mo.

NO ROI VISIBILITY

CAC rose 30–50% in 3 years. MSMEs waste 60–70% of budgets without unified reporting.

VERTICAL SAAS GAPS

Clinics and hotels need integrated booking + CRM. No affordable Indian solution currently exists.

"The status quo is unsustainable for the backbone of India's economy."

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THE SOLUTION: ONE PLATFORM. ALL TOOLS. INDIA-FIRST.

A unified 5-layer architecture providing India-native compliance, AI-driven automation, and integrated execution to replace expensive, fragmented global subscriptions.

UNIFIED PLATFORM BLUEPRINT

Done-For-You Execution

Clinic CMS

Hotel Channel Manager

Ads Console

Lead Gen & CRM

Domains & Hosting

SME Websites

HaldwaniTimes

STRATEGIC DIFFERENTIATORS

VERTICAL INTEGRATION

INDIA-NATIVE COMPLIANCE

AI-DRIVEN AUTOMATION

The Value Proposition: Replaces 5-8 separate fragmented subscriptions with one globally accessible unified dashboard with GST/UPI integration.

ECOSYSTEM FLYWHEEL & ECONOMICS

HaldwaniTimes

Retainer Conversion

Vertical SaaS

$353

TARGET ARPU

$13,400

TARGET LTV

0% churn rate maintained by combining Software (SaaS) with Execution (Agency)

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THE BUIMB ECOSYSTEM — ONE PLATFORM. ALL TOOLS.

India's First Unified 5-Layer AI-Powered Digital Marketing Ecosystem

LAYER 5

Customer Segments

74.7M Indian MSMEs

Digital Agencies

Healthcare & Hotels

Global Expansion

LAYER 4

Managed Services

Google/Meta Ads

Technical SEO

Social Media

ROI Dashboards

LAYER 3

Vertical SaaS

Clinic CMS (H1 2027)

Hotel Channel Manager

OTA Sync & Booking

LAYER 2

Unified Tools Suite

AI SEO Auditor (Beta)

Ads Console

Lead Gen & CRM

AI Workspace Suite

LAYER 1

Foundation

HaldwaniTimes (Media)

Domain & Hosting

GST/UPI Integrated

SME Website Builder

ECOSYSTEM FLYWHEEL

HaldwaniTimes (Organic Leads)

Retainer Agency Client

AI SEO Platform Upsell

Vertical SaaS Adoption

ARPU: $0 → $353 / month

TARGET LTV PER CLIENT

$13,400

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BUIMB UNIFIED ECOSYSTEM — THE COMPLETE PICTURE

One Platform · All Tools · All Channels · India-First

ONE LOGIN

USD PRICING

GST + UPI INTEGRATED

AI-POWERED CORE

AWS CLOUD INFRA

DPDP COMPLIANT

AI SEO Auditor

BETA LIVE

Technical Site Audit & Analysis

Hindi Keyword Research (Regional)

AEO/GEO Optimization (GPT-4)

Social Management

JULY 2026

Instagram, FB, LinkedIn, YT, X

Automated Post Scheduling

Multi-Brand Profile Manager

Unified Reporting

SEO + Ads + Social + Email View

Real-Time ROI Tracking Dash

Custom KPI View Builder

Ads Console

Google Ads + Meta Ads Unified

AI Ad Copy & Creative Generator

Automated A/B Testing Framework

Lead Gen & CRM

Capture Forms & Landing Pages

21-Day Email Nurture Sequences

AI-Powered Lead Scoring

Vertical SaaS

Clinic CMS: Booking + Patient CRM

Hotel Manager: OTA + Direct Sync

H2 2027: Retail & Education

FOUNDATION LAYER & API INTEGRATIONS

Domain & Hosting

SME Website Builder

HaldwaniTimes Media

Google Ads API

Meta Ads API

WhatsApp Business

UPI/RuPay Gateway

ECOSYSTEM FLYWHEEL: HaldwaniTimes → Free Lead → Retainer → AI SEO Add-on → Vertical SaaS

TARGET ARPU

$353

CLIENT LTV

$13,400

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THE BUIMB DIGITAL ECOSYSTEM

HUB-AND-SPOKE ARCHITECTURE  ·  8 INTEGRATED MODULES  ·  ONE UNIFIED PLATFORM

Platform v1.0 · Launching July 2026

AI SEO Auditor

Automated SEO analysis & prioritized action plans

BETA

Social Media Management

Multi-platform scheduling, analytics & community

LIVE

Paid Ads Suite

Google, Meta, LinkedIn & TikTok ads with AI bidding

WIP

AI Marketing Consultant

Strategy, forecasting & budget recommendations

WIP

BuimbDigital�Platform

UNIFIED DASHBOARD

ALL MODULES  ·  ONE LOGIN  ·  REAL-TIME DATA

CRM & Lead Generation

Pipeline tracking & campaign automation

WIP

HaldwaniTimes Engine

Organic lead generation via hyperlocal media

LIVE

Clinic CMS / Doctor Solution

Vertical SaaS for healthcare practitioners

BETA

Web & App Development

WordPress, custom builds & mobile apps

LIVE

SERVING:

MSMEs

60M+ Potential

Agencies

White-label SaaS

Enterprises

Custom Solutions

API INTEGRATIONS

Google Ads API

Meta Ads API

WhatsApp Business

GST Invoicing

Google Analytics

LinkedIn API

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PLATFORM ARCHITECTURE · COMPLETE DIAGRAM

BUIMB UNIFIED ECOSYSTEM — THE COMPLETE PICTURE

One Platform  ·  All Tools  ·  All Channels  ·  India-First

6

MODULES

74.7M

MSMES

₹999

ENTRY/MO

SERVING:

74.7M Indian MSMEs

Digital Agencies (White-Label)

Clinics & Hospitals

Hotels & Resorts

Global Markets

MANAGED SERVICES LAYER

Done-For-You · 26+ Experts

Google Ads Mgmt

Meta Ads Mgmt

Technical SEO

Social Media

Content Creation

Monthly ROI Dashboards

🔍

AI SEO Auditor

● BETA LIVE

Technical Site Audit

Hindi Keyword Research

AEO / GEO Optimisation

GPT-4 Powered Analysis

Competitor Gap Analysis

BUIMB�UNIFIED

BUIMB UNIFIED PLATFORM

One Login · All Tools · All Channels

India-First · INR Pricing�GST + UPI Integrated

AI-Powered Core

AWS Cloud Infra

DPDP Compliant

UPI / RuPay Payments

📊

Ads Management Console

JULY 2026

Google Ads Management

Meta Ads (FB + Instagram)

Unified Bidding Engine

AI Ad Copy Generator

A/B Testing Framework

📱

Social Media Management

JULY 2026

Instagram · Facebook · LinkedIn

YouTube · Twitter/X · TikTok

Post Scheduling & Automation

Engagement Analytics

Multi-Brand Profile Manager

🎯

Lead Gen & CRM

JULY 2026

Lead Capture Forms & Landing Pages

Pipeline Tracking

21-Day Email Nurture Sequences

Deal Management

AI-Powered Lead Scoring

📈

Unified Reporting Dashboard

JULY 2026

All Channels in One View

SEO + Ads + Social + Email

Real-Time ROI Tracking

Custom KPI Views

Client-Facing Report Builder

🏥

Vertical SaaS Modules

H1 2027

🏥 Clinic CMS — Appointment Booking

Patient CRM + Ads Integration

🏨 Hotel Channel Manager

OTA Sync + Direct Booking

More Verticals Planned H2 2027

SAAS SELF-SERVE LAYER

Manage Everything Yourself

AI-Powered Tools

INR Pricing ₹999/mo

GST Invoicing

UPI Payments

Single Dashboard

FOUNDATION LAYER:

Domain & Hosting

·

SME Website Builder

·

HaldwaniTimes (Organic Lead Engine)

·

GST-Integrated

·

UPI / RuPay Payments

·

DPDP Compliant

·

AWS Cloud Infrastructure

ECOSYSTEM FLYWHEEL:

HaldwaniTimes

Free Lead

Retainer Client

AI SEO Add-on

Clinic CMS

ARPU: ₹0 → ₹30,000/month

|

LTV: ₹11.4 Lakh

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FOUNDERS VISION AND TRANSFORMATION ROADMAP

Strategic Vision

PHASE 01

NOW

Digital Marketing Ecosystem

USD-accessible pricing with GST/UPI integration

Unified Platform: SEO, Ads, Social

Focus on MSME affordability

PHASE 02

2026-2027

Full Stack Infrastructure

Domain & Hosting registration

Vertical SaaS Launch (Clinic/Hotel)

One-stop SME digital setup

PHASE 03

2027-2028

Marketing Strategy Platform

AI-powered strategy & content

Predictive budgeting & Multi-lang

Competitor Analysis workspace

PHASE 04

2028-2030

Business Transformation

Unified OS: HubSpot + Semrush

Total Ops + Analytics integration

Built for India at Indian prices

PHASE 05

2029+

Robotics R&D Integration

Leveraging Doctoral deep-tech IP

Automation layer in platform core

Defensible technological moats

"This is not just a SaaS company. This is the digital operating system for Indian business."

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PRODUCT SUITE: FROM AGENCY TO GLOBAL MARKETING OS

Product Innovation: Evolving from manual execution to an AI-driven, unified SaaS ecosystem for Indian MSMEs.

PHASE 1: 2024 - 2025

Live & Validated

AI SEO Auditor (BETA LIVE)

GPT-4 powered technical audits, Hindi keyword research, and AEO/GEO optimization.

HaldwaniTimes

Hyperlocal news portal & vendor directory generating zero-cost organic leads.

PHASE 2: JULY 2026

Unified Ecosystem

Paid Ads Console

Unified Google & Meta ad management with AI copy generation.

Lead Gen & CRM Suite

Sales pipeline tracking and automated 21-day nurture sequences.

Unified ROI Dashboard

Cross-channel reporting for SEO, Ads, and Social Media ROI.

PHASE 3: 2027+

Vertical Expansion

Hotel Channel Manager

OTA sync with direct booking marketing modules for hospitality.

AI Workspace Suite

Integrated content, social inbox, and automated copywriting tools.

Clinic CMS

Healthcare practice management with integrated patient CRM.

PLATFORM LAUNCH TARGET

July 30, 2026

National Infrastructure Scale (2028-2030)

Building the first truly unified digital marketing operating system designed specifically for the Indian business landscape.

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SERVICES & PRICING: GLOBAL-READY ACCESSIBILITY

Transparent, localized pricing tiers for marketing retainers, web development, and hyperlocal lead generation designed for MSME affordability.

MONTHLY MARKETING RETAINERS

Retainer Plans

SME Tier (Micro/Solo) STARTER

$35/mo

Standard (Growing MSMEs)

$118/mo

Business (Established)

$235/mo

Professional (Multi-location)

$306/mo

HaldwaniTimes Visibility

Local Lead Generation

$6 – $29/mo

Vendor Directory Listing

Included

WEB & APP DEVELOPMENT

Development Packages

WordPress (5 Pages)

$71 – $176

Standard Tech Website

$412 – $647+

E-commerce Solution

$706 – $1,059+

Mobile Application

$588 – $3,529+

India-First Compliance

Full local infrastructure support ensuring seamless business operations within India.

GST Ready

UPI / RuPay

USD / Multi-Currency

VALUE PROPOSITION

Why Choose BUIMB?

Global-ready pricing — USD & multi-currency support

Transparent, tiered pricing for every MSME stage

Scalable from Micro-Businesses to Multi-location Chains

GST-compliant invoicing & UPI / RuPay payment support

Bundled Digital Marketing + Web + App — single vendor

Monthly ROI dashboards included in every engagement

$35

Entry Price / Month

0%

Client Churn Rate

12:1

LTV:CAC Ratio

* All prices exclusive of 18% GST. Final pricing subject to project scope and requirements.

www.buimbdigital.com | Innovating for You. Growing with You.

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CORE SERVICE DELIVERABLES & ROI FOCUS

Service Deliverables | Driving Measurable Business Outcomes

Performance Marketing

Google & Meta Ads management with technical SEO, AEO, and GEO optimization. Full-funnel campaign strategy focused on conversion.

Custom Web & App Development

Mobile-first, SEO-optimized sites and Android/iOS apps with built-in WhatsApp API, GST, and payment gateway integrations.

One-Stop Digital Partner

Bundled Marketing + Web + App services to eliminate vendor fragmentation. Single named account manager for all needs.

AI-Augmented Execution

GPT-4 powered AI SEO Auditor delivering prioritized action plans with a specific focus on Hindi and regional Indian keywords.

KEY PERFORMANCE METRICS

EBITDA Margin

44.3%

LTV:CAC Ratio

12:1

CAC Payback

< 3 Mo

Client Churn

0%

BUIMB COMMITMENT:�Monthly ROI Dashboards included in every engagement.

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STRATEGIC TRANSFORMATION: AGENCY TO SAAS

Comparative growth trajectory showing the transition to a high-scalability global SaaS platform.

Agency Foundation (FY25-26)

Manual agency execution & human-led reporting

India Beachhead: Market-Proven Entry Point

Annual Revenue: ~$3,500+ (10+ Retainers)

SaaS Ecosystem (FY30-31)

Full SaaS platform & AI-driven automation

National footprint + Global SaaS expansion

Target Revenue: $100M ARR (Global SaaS Scale)

EBITDA MARGIN EVOLUTION (%)

Investment Phase (FY27) → Platform Maturity (FY31)

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BUSINESS MODEL & REVENUE STREAMS

Diversified Streams with Industry-Leading Efficiency and Capital-Efficient Execution

Year 1 Projected Revenue

$5M ARR Target

Marketing Retainers

$3.45M

Margin: 55–65%

Web & App Dev

$0.65M

Margin: 45–55%

SaaS Subscriptions

$0.50M

Margin: 75–85%

Media (HaldwaniTimes)

$0.40M

Margin: 80–90%

LTV : CAC RATIO

12 : 1

CLIENT CHURN

0% (Since Inception)

CAC PAYBACK PERIOD

< 3 Months

CAPITAL-EFFICIENT MOATS

Negative Cash Cycle: Payments collected upfront; high capital recycling speed.

Minimal Infrastructure: Asset-light model with remote-first capability.

SaaS Flywheel: Near-zero marginal cost for new platform subscribers.

BUIMB's LTV:CAC of 12:1 is 4x the global SaaS benchmark — a key investor differentiator.

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MARKET OPPORTUNITY AND TAILWINDS

Strategic Intelligence: Analysis of the $500B+ Global TAM and High-Growth Macro-Economic Drivers

TAM (TOTAL ADDRESSABLE MARKET)

$500B+

Global Digital Marketing & SME SaaS Market (2025) — rapidly expanding.

SAM (SERVICEABLE ADDRESSABLE MARKET)

$50B+

Asia-Pacific & Emerging Market SME Digital Marketing & Vertical SaaS.

SOM (SERVICEABLE OBTAINABLE MARKET)

$100M ARR

5-Year target: Global SME digital platform adoption starting from India beachhead.

Connectivity Explosion

750M+ new internet users globally (2022–2026), primarily in emerging markets, creating a massive digital-first consumer base.

ONDC Revolution

326M+ ONDC orders + global e-commerce surge forcing SMEs worldwide to digitize operations and remain competitive.

Govt. Digitization

$5T+ digital economy mandates across G20 nations driving mass SME adoption of digital platforms and SaaS tools.

SaaS Growth Curve

India SaaS projected at $26B by 2026; global SME SaaS market $200B+ by 2027, driven by AI and platform convergence.

87%

of India's 74.7M MSMEs (~65 million businesses) have zero meaningful digital presence. India alone is a $50B+ untapped beachhead — the launchpad for BUIMB's global platform.

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COMPETITIVE LANDSCAPE ANALYSIS

Strategic Positioning: Fragmented Global Tools vs. BUIMB's Unified Global-Ready Ecosystem

COMPETITOR TOOL

PRIMARY FUNCTION

EST. MONTHLY COST (USD)

CRITICAL GAPS (GLOBAL SMES)

HootsuiteSocial Scheduling

Social Media Management

~$194/mo

No SEO or Ads integration, no UPI support, no GST invoicing

SEMrushSEO Platform

SEO & Keyword Research

~$136/mo

High learning curve, no execution layer, no Hindi keyword focus

HubSpot ProCRM & Marketing

CRM, Email & Automation

$776+/mo

Enterprise pricing, not MSME-friendly, no local payment rails

MailchimpEmail Platform

Email & Automation

~$19/mo

Email-only, no SEO/Ads/Web, no GST/UPI, no vernacular support

Zoho Marketing+India CRM Suite

All-in-One CRM & Campaigns

~$38/mo

Tool-only, no managed AI execution, no hyperlocal media moat

Moz ProSEO Analytics

SEO Tracking & Audit

~$98/mo

Analytics only, no campaign execution, no India localisation

iProspect / WATConsultAgency

Digital Marketing Agency

$588–$3,500/project

Enterprise-only, inaccessible to MSMEs, no SaaS scalability

BUIMB EcosystemUnified Platform

SaaS + Managed Services + Media

$12 – $306/mo

Global-Ready: Multi-currency, Multi-lingual AI SEO, HaldwaniTimes media moat, full execution

Cost of Fragmentation

To match BUIMB's full scope, a business pays $1,141+/mo combining Hootsuite + SEMrush + HubSpot + Mailchimp — before a single dollar on ads or human execution.

Why BUIMB Wins

Integrated Delivery: Human + AI execution layer delivers real ROI, not just reports.

Localization: Native GST invoicing, UPI/RuPay payments, Hindi & regional SEO.

High Retention: 95%+ client retention vs. 60–70% industry average.

Price Accessibility: Entry at $12/mo vs. $98–$776 for global alternatives.

Media Moat: HaldwaniTimes drives organic leads at zero incremental cost.

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TARGET MARKET & IDEAL CUSTOMER PROFILE

Serving India's 74.7M under-digitised MSMEs — sector-focused, geography-first, affordability-led

PRIMARY MARKET SEGMENTS

Healthcare Clinics

Doctors, dental & diagnostic clinics needing patient acquisition, booking sites & local SEO.

5.5M+ clinics in India

Hotels & Hospitality

Tier-2/3 hotels seeking OTA-free direct booking websites & social media presence.

$24.7B market (2025)

Retail & Local MSME

Shops, wholesalers & traders needing Google listings, WhatsApp catalogues & paid ads.

63M+ retail MSMEs

E-Commerce Startups

D2C brands & product startups needing full-stack web + marketing + SEO from day one.

High LTV $470+/yr

Ed-Tech & Coaching

Coaching centres & institutes needing lead gen funnels, landing pages & social ads.

Fast-growing Tier-2 need

Professional Services

CAs, lawyers, architects & consultants building authority & client pipelines online.

Growing referral base

GEOGRAPHY & PAIN POINTS

Primary Geographies

Haldwani & Kumaon Region — core launch base

Uttarakhand Tier-2 Cities (Rudrapur, Haridwar, Dehradun)

North India MSME Clusters (UP, Delhi-NCR, HP)

Pan-India SaaS rollout by 2026–27

Core Customer Pain Points

87% MSMEs have zero meaningful digital presence online

Global tools priced in USD — unaffordable & complex for MSMEs

No single vendor covers Web + Marketing + Ads + CRM

No Hindi / regional language AI tools available at MSME pricing

High CAC for agencies, no transparent pricing or ROI reporting

74.7M

TOTAL MSMES INDIA

87%

UNDIGITISED MSMES

$35/mo

ENTRY PRICE / MONTH

Tier 2/3

PRIMARY GEOGRAPHY

6 Sectors

VERTICALS TARGETED

12:1

LTV:CAC RATIO

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GO-TO-MARKET & EXPANSION STRATEGY

Multi-channel acquisition strategy leveraging hyperlocal media and digital funnels to scale globally.

ACQUISITION CHANNELS

HaldwaniTimes Inbound Engine

Hyperlocal media generating zero-marginal-cost organic SME leads via directory authority.

Field Sales Clusters

Targeting medical, hotel, and retail clusters across India, SE Asia, Middle East, and UK markets.

Digital Performance Funnel

$250K Series A marketing deployment on Google/Meta ads + 21-day automated email nurture sequence.

Referral Partner Network

Commission-based collaborations with CAs, CSs, and Regional Business Associations.

SaaS Freemium (PLG)

Free AI SEO audits and 14-day trials to drive low-friction platform adoption.

GEOGRAPHIC SCALING ROADMAP

FY 2026-27

India Beachhead

India MSME Market Scale-up

FY 2027-28

SE Asia & ME

SE Asia & Middle East Expansion

FY 2028-29

Europe & Americas

Western Market SaaS Entry

FY 2029-31

Global

International SaaS Scaling

YEAR 1 PERFORMANCE TARGETS

2,000+

QUALIFIED LEADS / MONTH

200-500

NEW B2B CLIENTS

1,000+

INITIAL SAAS SUBS

95%+

CLIENT RETENTION RATE

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FIVE STRUCTURAL UNFAIR ADVANTAGES

Defensible moats including the proprietary HaldwaniTimes demand engine, zero churn record, and deep-tech robotics IP.

HaldwaniTimes Demand Engine

Proprietary hyperlocal media asset generating zero-cost organic SME leads. A structural moat metro agencies cannot easily replicate.

Global-Accessible Pricing Architecture

Services starting from $35/mo. Emerging market accessible pricing removes friction where global tools are priced out.

Zero Client Churn Record

100% retention since inception. Secures 38+ month average LTV, far exceeding the global SaaS industry standard.

Hybrid SaaS + Execution Layer

The only platform offering both unified software and hands-on delivery. Clients get ROI, not just idle reports.

Robotics R&D Deep-Tech IP

Leveraging Dr. Bisht's doctoral expertise to build automation layers at the frontier of the robotics economy.

"To match BUIMB, a business needs $427/mo in tools alone — before spending a single dollar on ads or execution."

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CURRENT TRACTION & PROOF OF CONCEPT

Market validation: bootstrapped to $3,530+ sales, 100% client retention, 26-member team — built without a single dollar of external capital.

$3,530+

TOTAL BOOTSTRAPPED SALES

$1,175

OPENING MRR (APRIL 2026)

100%

CLIENT RETENTION (0% CHURN)

44.3%

EBITDA MARGIN

31%

PAT MARGIN

26 Members

Multi-Disciplinary Team

10+ B2B

Active Retainer Clients

$3.5K–$5.9K

Proprietary Asset Value

Monthly Revenue Trajectory (Aug 2025 - Apr 2026)

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BUSINESS MODEL & ECOSYSTEM FLOW

BUIMB Digital Agency → AI Marketing Tools → Infrastructure Ecosystem → Full Business Transformation

01

DIGITAL AGENCY

Now · FY 2026

LIVE

BUIMB Digital Agency

Full-service managed marketing & IT for MSMEs

$1.2K MRR

SEO & Performance Marketing

$118/mo

Social Media Marketing

$35/mo

Web & App Development

$59–$3,500

HaldwaniTimes Media

$6/mo

Content & Branding

$59/mo

Google & Meta Paid Ads

$59+ spend

BUILDS

02

AI MARKETING TOOLS

July 2026

BUILDING

Proprietary SaaS Tool Suite

Born from agency data & MSME pain points

$6K–$12K MRR

AI SEO Auditor (Beta Live)

$12/mo

Paid Ads Console

$24/mo

Lead Gen & CRM Suite

$29/mo

Unified ROI Dashboard

$12/mo

WhatsApp AI Marketing Bot

$18/mo

Social Media AI Scheduler

$9/mo

POWERS

03

INFRASTRUCTURE ECOSYSTEM

2027 Rollout

PLANNED

Hosting, Domains & SaaS Builder

Locking clients deep into the BUIMB stack

$24K MRR

Web Hosting (Reseller)

$18/yr

Domain Registration

$9/yr

SaaS Website Builder

$35/mo

Payment Gateway API

% per txn

Business Email Suite

$6/mo

SSL & Security Suite

$12/yr

ENABLES

04

BUSINESS TRANSFORMATION

2028+ Vision

VISION

Complete MSME Digital OS

Marketing + Infra + Tools = Full ecosystem lock-in

$1M ARR

Integrated All-in-One Plans

$294+/mo

Clinic CMS + Patient CRM

$59/mo

Hotel Channel Manager

$47/mo

ONDC & GeM Integration

% rev share

White-Label Reseller Program

Margin income

National SaaS Scale-Up

$100M+ ARR

STAGE 1 · AGENCY

$1.2K MRR

Service Retainers

STAGE 2 · TOOLS

$6K–$12K MRR

SaaS Subscriptions

STAGE 3 · INFRASTRUCTURE

$24K MRR

Infra + SaaS Bundled

STAGE 4 · TRANSFORMATION

$1M ARR

Full Ecosystem LTV

2030 VISION

$100M+

Global ARR Target

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REVENUE JOURNEY & MONETISATION MODEL

How BUIMB earns at every stage — from first retainer to full ecosystem lock-in

STAGE 1

Agency Service Retainers

$1.2K+ MRR

Current — FY2026

Marketing Retainers$35–$306/mo

Web & App Projects$59–$3,500 one-time

HaldwaniTimes Ads$6–$29/mo

Content & Branding$59/mo

UPSELL

STAGE 2

AI Tool Subscriptions

$6K–$12K MRR

July 2026 Launch

AI SEO Auditor SaaS$12–$35/mo

Paid Ads Console$24/mo

Lead Gen & CRM$29/mo

ROI Dashboard$12/mo

BUNDLE

STAGE 3

Infrastructure & Hosting

$24K MRR

2027 Rollout

Domain + Hosting$27/yr

SaaS Website Builder$35/mo

Payment Gateway% per transaction

Business Email$6/mo

SCALE

STAGE 4

Full Ecosystem Lock-In

$1M ARR

2028 Target

Bundled All-in-One Plans$294+/mo

Vertical SaaS (Clinic/Hotel)$47–$59/mo

ONDC & GeM Rev-Share% commission

White-Label ResellerMargin income

$35/mo

Entry MRR / Client

44.3%

EBITDA Margin

<3 Mo

CAC Payback Period

12:1

LTV:CAC Ratio

0%

Client Churn

$100M+

2030 Global ARR Vision — Each client starts at $35/mo and grows into a $294+/mo full-ecosystem subscriber. Single client LTV exceeds $3,500+ over 24 months.

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UNIT ECONOMICS DEEP DIVE

Analysis of high gross margins across revenue streams and industry-leading LTV:CAC ratios.

Gross Margin Analysis

SaaS Subscriptions

75% – 85%

Media (HaldwaniTimes)

80% – 90%

Monthly Retainers

55% – 65%

Web & App Development

45% – 55%

The SaaS transition is designed to maximize overall EBITDA expansion by leveraging near-zero marginal costs for new subscribers.

LTV : CAC RATIO

12 : 1

4x Global SaaS Benchmark (3:1)

CAC PAYBACK PERIOD

< 3 Months

Rapid Capital Recycling

CLIENT RETENTION

100%

Zero Churn Since Inception

Strategic Moat: BUIMB's LTV:CAC efficiency is driven by the HaldwaniTimes Inbound Engine, generating high-intent global SME leads at zero marginal cost.

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FIVE-YEAR FINANCIAL PROJECTIONS

Strategic roadmap targeting $100M ARR by Year 5 through global platform-led growth

REVENUE TARGET

$100M

Projected Annual Recurring Revenue (ARR) by FY 2029-30 (Year 5).

EBITDA MARGIN

61.1%

At platform maturity, driven by high-margin SaaS subscriptions.

USER SCALE

500,000+

Active global SaaS subscription seats across India, SE Asia & beyond.

Phase 1: India Market Foundation (FY26) — Series A deployment begins.

Phase 2: Investment & Scale (FY27) with 12% margin compression.

Phase 3: Global SaaS Dominance (FY30) — $100M ARR, platform overtakes services.

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REVENUE DIVERSIFICATION BY STREAM

Strategic shift from service-heavy delivery to high-margin SaaS and media revenue to ensure predictable recurring cash flow.

YEAR 1: INDIA BEACHHEAD ($5M ARR)

Current Service Mix

Retainers drive 69% of revenue with 55-65% margins.

Web & App projects provide upfront cash flow injections.

EBITDA Margin: 44.3% (Agency Foundation).

YEAR 5: GLOBAL SAAS ($100M ARR)

Strategic Shift Impact

SaaS Subscriptions (500K+ global seats) drive 80%+ of revenue.

HaldwaniTimes scales to a global media network generating recurring revenue.

Target EBITDA Margin: 61.1% (Platform Maturity).

High-margin SaaS & Media revenue incurs near-zero marginal cost, driving massive expansion.

12:1

LTV:CAC RATIO

85%

SAAS MARGIN

0%

CLIENT CHURN

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TECHNOLOGY ROADMAP AND STACK

Technical infrastructure overview featuring multi-cloud global infrastructure, GPT-4 integration, and global payment rails.

CLOUD INFRA

Multi-Region Cloud (AWS + GCP): Low-latency global delivery across Asia, Europe & Americas.

Elastic Scaling: Auto-scaling architecture to handle 500,000+ simultaneous global users.

Security: AES-256 encryption & DPDP compliant data residency protocols.

AI ENGINE

GPT-4 Integration: Powers technical SEO audits and automated content generation.

Natural Language: Multi-lingual support for Hindi, Arabic, Spanish & 20+ regional languages.

Predictive Ads: ML algorithms for bidding optimization across Meta & Google.

GLOBAL PAYMENT RAILS

Global Payments: Stripe, UPI, SWIFT, and multi-currency payment rails across 50+ countries.

Multi-Jurisdiction Tax: Automated GST, VAT, and regional tax-compliant invoicing engine.

Unified Billing: One dashboard managing SaaS subs and ad-spend wallet.

SCALING TO A GLOBAL BUSINESS OS

Strategic Roadmap

2026

Unified Dashboard

Integration of SEO, Ads, and CRM into one globally-ready SaaS platform.

2027

Vertical SaaS Launch

Clinic CMS and Hotel Channel Manager modules live with API sync.

2028

AI Strategy Layer

Predictive budgeting and autonomous marketing strategy deployment.

2030+

Deep-Tech Integration

Leveraging Robotics R&D IP for advanced operational automation.

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THE 26-MEMBER TEAM

Introduction to the multidisciplinary team built 100% bootstrapped across leadership, technology, marketing & creative — now scaling globally with Series A.

Dr. Akshat Singh Bisht

Founder & Director

A Digital Marketing Expert who pivoted from deep-tech to solve global SME fragmentation. Built a 26-member multidisciplinary engine through bootstrapped operational excellence — now ready for Series A.

Digital Marketing

TECH ARCHITECTURE

GROWTH STRATEGY

100% BOOTSTRAPPED GROWTH · NOW RAISING SERIES A

Technology & SaaS

AI/GPT-4 Integration Devs

Full-stack Engineers

Cloud & AWS Architects

Performance Marketing

Google & Meta Ad Experts

Technical SEO Specialists

Data & ROI Analysts

Creative & Media

HaldwaniTimes Editorial

UI/UX & Graphic Design

Video & Content Creation

Strategy & Ops

Account Managers

Business Analysts

Client Success Leads

26

TOTAL MEMBERS

100%

IN-HOUSE EXECUTION

0%

EXTERNAL FUNDING

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CORE TEAM

CORE TEAM — THE PEOPLE DRIVING BUIMB

26 Professionals. One Mission. Zero External Capital.

26

TEAM MEMBERS

₹0

EXTERNAL CAPITAL

0%

CLIENT CHURN

Dr. Akshat Singh Bisht

FOUNDER & DIRECTOR

Hon Doctorate in Digital Marketing

7+ years Performance Marketing (Google Ads, Meta, SEO)

4+ Published Academic Books on Marketing Strategy

Built AI SEO Auditor independently | Founded HaldwaniTimes

Full-stack: Python, React, AWS cloud infrastructure

Active Sunday mentorship; deep community roots in Uttarakhand

akshat.bisht@buimbdigital.com

RN

Radha Negi

Director

Co-Director; governance and strategic oversight of the LLP

PSN

Pradeep Singh Negi

Director, Operations

Operations leadership; registered address; operational administration

RG

Riya Gunwant

Growth & Product Manager

Product roadmap, growth strategy, user acquisition and retention planning

CC

Chandan Chaurasiya

Software Engineer

Backend development, platform architecture, API development

BJ

Bhupesh Joshi

AI Consultant

AI model integration, LangChain, GPT-4 API implementation

HG

Harsh Garg

Cybersecurity Consultant

Platform security, data protection compliance, DPDP architecture

DC

Drishti Chaudhary

Creative Designer Lead

Creative direction, brand identity, design standards

KS

Kaushal Sharma

Business Development Executive

Client acquisition, lead generation, B2B sales

AJ

Ankit Joshi

Operations Manager

Day-to-day operations, process documentation, SOPs

BNC

Dr. Beena Negi Chaudhary

Advisor

Strategic advisory; academic and institutional network

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OUR PEOPLE

OUR 26-MEMBER TEAM — BUILT WITHOUT EXTERNAL CAPITAL

Technology · Marketing · Creative · Sales · Operations · Advisory

26

PROFESSIONALS

8

DEPARTMENTS

₹0

EXT. CAPITAL

LEADERSHIP & STRATEGY

4

Dr. Akshat Singh Bisht

Founder & Director

Radha Negi

Director

Pradeep Singh Negi

Director, Operations

Riya Gunwant

Growth & Product Manager

TECHNOLOGY & DEV

7

Chandan Chaurasiya

Software Engineer

Pawan Bisht

Application Developer

Vinay Pathak

Software Developer

Shorya Kholiya

WordPress Developer

Manav Singh

Website Developer

Khushi Pancholiya

SDE Intern

Suraj Bhandari

SDE Intern

AI & TECH CONSULTING

3

Bhupesh Joshi

AI Consultant

Vineet Joshi

AI Consultant

Harsh Garg

Cybersecurity Consultant

DIGITAL MARKETING & SEO

2

Neha Singh

SEO Executive

Kritiak Raj

Digital Marketing Executive

CREATIVE & CONTENT

4

Drishti Chaudhary

Creative Designer Lead

Pankaj Kaushyari

Creative Designer

Jyothshan Singh

Creative Designer

Gokul Singh

Video Editor

BUSINESS DEV & SALES

2

Kaushal Sharma

Business Development Executive

Rakshit Bisht

Business Development Executive

OPERATIONS, LEGAL & HR

3

Ankit Joshi

Operations Manager

Rajendra Singh Chanyal

Legal Counsellor

Harshit Upreti

Human Resources

ADVISORY BOARD

1

Dr. Beena Negi Chaudhary

Strategic Advisor

Academic & institutional network; strategic advisory for ecosystem growth

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SERIES A: USE OF FUNDS

Strategic allocation of the $15M Series A to accelerate product, global sales, and platform expansion.

$15,000,000

SERIES A RAISE

10%

EQUITY OFFERED

$150M

IMPLIED VALUATION

$1B+

TARGET EXIT (YEAR 5)

Product & Engineering

$5M · 33%

AI platform build-out & GPT-4 integrations.

Multi-cloud (AWS + GCP) global infra.

Vertical SaaS modules: Clinic CMS, Hotel Manager.

Global Sales & Marketing

$4M · 27%

Performance ads across India, SE Asia & ME.

PLG freemium funnels & 14-day trial campaigns.

Partner channel & referral network build-out.

Expansion & Infrastructure

$3M · 20%

Global data centre nodes for latency reduction.

Multi-currency & multi-jurisdiction compliance.

SE Asia & Middle East market entry offices.

Team Scaling

$2M · 13%

Engineering hires: 25+ senior engineers.

Global sales & account management team.

Leadership: CTO, VP Sales, VP Growth.

Working Capital

$1M · 7%

18-month runway buffer & liquidity reserve.

Legal, IP protection & regulatory filings.

Advisory fees & strategic partnership costs.

Series A unlocks: $5M ARR (Year 1) → $100M ARR (Year 5) — driven by product-led growth and global expansion.

Target: $1B+ Valuation by FY 2030 · Series B / IPO Ready

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KEY PERFORMANCE INDICATORS

Proven bootstrapped metrics and projected Series A ROI — supporting a $15M raise for 10% equity.

PROVEN SALES TRACTION

Total Bootstrapped Sales

$3,530+

Opening MRR (April '26)

$1,175/mo

Monthly Growth Pace

Accelerating

OPERATIONAL EFFICIENCY

EBITDA Margin

44.3%

Client Retention Rate

100% (0% Churn)

Team Scale

26 Members

UNIT ECONOMICS

LTV : CAC Ratio

12 : 1

CAC Payback Period

< 3 Months

Global SaaS Benchmark

4x Industry Average (3:1)

SERIES A RETURN PROFILE ($15M / 10%)

Year 1 ARR Target

$5M

Year 5 ARR Target

$100M

Target Exit Valuation

$1B+

INVESTOR RETURN POTENTIAL

6.7× on Entry

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INVESTOR VALUE PROPOSITION

Why $15M at 10% equity today delivers a $1B+ exit — supported by proven metrics, global scalability, and SaaS benchmarks.

TODAY: BOOTSTRAPPED (PRE-SERIES A)

MONTHLY RECURRING REVENUE

$1,175/mo

Opening MRR — April 2026, fully bootstrapped

LEAD GENERATION

~50 Leads / Mo

Primarily organic via HaldwaniTimes

MARKET FOOTPRINT

India Beachhead

Proven model, ready for global deployment

CLIENT RETENTION

100%

Zero churn since inception — 12:1 LTV:CAC

YEAR 5: WITH $15M SERIES A

ANNUAL RECURRING REVENUE

$100M ARR 85x Growth

Global SaaS platform — India + SE Asia + ME + West

SAAS SUBSCRIBERS

500,000+ Seats Global

Across India, SE Asia, Middle East and beyond

EBITDA MARGIN AT MATURITY

61.1%

SaaS flywheel — near-zero marginal cost growth

12:1

LTV:CAC

<3mo

CAC PAYBACK

85%

GROSS MARGIN

0%

CHURN

TARGET EXIT: $1B+ VALUATION

EXIT STRATEGY

$1B+ Unicorn

Series B / Strategic Acquisition / IPO by FY2030

SERIES A INVESTOR RETURN

6.7× on Entry

$15M → $100M+ at 10% stake

COMPARABLE EXITS

HubSpot / Freshworks

SME SaaS platforms — $10B+ market caps

REVENUE MULTIPLE (10X ARR)

$1B at $100M ARR

Conservative SaaS valuation at platform maturity

Series A Thesis: Capital-efficient, defensible, global-ready SaaS platform with proven India beachhead traction.

TARGET RETURN ON SERIES A

6.7× — $100M+ at 10% stake

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LEGAL COMPLIANCE AND IP STRATEGY

Overview of the LLP corporate structure, GST compliance, trademark filings, and data protection readiness.

CORPORATE STRUCTURE

Registered Entity: BUIMB Research LLP Est. 2024

LLP Identity: ACL-0093 | Registered in Uttarakhand, India.

Governance: Managed by Designated Partners with defined operational roles.

REGULATORY & TAX

GST Compliance: 05ABEFB1270G1ZX | Full B2B Tax Invoicing for MSMEs.

Digital Payments: Integrated UPI & RuPay support for native Indian transactions.

MSME Certified: Eligible for government schemes and startup tax benefits.

INTELLECTUAL PROPERTY

Proprietary Tech: AI SEO Auditor (GPT-4 Integration) & Unified SaaS Codebase.

Brand Assets: Trademark filings for "BUIMB" and "HaldwaniTimes" ecosystem.

R&D Moat: Deep-tech Robotics IP integration roadmap (Dr. Akshat's IP).

DATA PROTECTION

DPDP Readiness: Compliant with Digital Personal Data Protection Act (2023).

Infrastructure: Hosted on AWS Mumbai Region for local data residency.

Security: AES-256 Encryption for client leads and CRM data management.

BUIMB maintains 100% Ethical & Legal Compliance standards in all operations.

Confidential Investor Information — FY 2026

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PARTNER WITH US: SERIES A INVESTMENT OPPORTUNITY

Final Call to Action | $15 Million USD for 10% Equity — Series A

SERIES A INVESTMENT OFFER

$15,000,000

10% Equity — Series A Round

Product Engineering, Global Sales & Market Expansion

Target Return: 6.7× — $100M+ at 10% stake

Targeting 500K+ Global SaaS Subscribers by Year 5

$1B+ Unicorn Exit — IPO / Strategic Acquisition by FY2030

GET IN TOUCH

DIGITAL PRESENCE

www.buimbdigital.com

EMAIL ADDRESS

akshat.bisht@buimbdigital.com

CONTACT NUMBER

+91 8449896759

Dr. Akshat Singh Bisht

Founder & Director | Digital Marketing Expert

"Innovating for You. Growing with You."