Revolutionizing Video Accessibility:

Role of Generative AI

Mousumi Kapoor, CEO/Founder, Continual Engine US LLC�Vijayshree (VJ) Vethantham, SVP, Growth & Strategy, Continual Engine US LLC

Speakers

Mousumi Kapoor

Founder & CEO

Continual Engine 

Vijayshree (VJ) Vethantham

SVP, Growth & Strategy

Continual Engine 

Revolutionizing Digital Learning

In an ideal world, the adoption of UDL principles revolutionize digital learning by ensuring all materials, including videos, are accessible to every learner.

Learning Objectives

• Uncover AI's transformative impact on revolutionizing video accessibility.
• Explore how Invicta™ seamlessly integrates into the video accessibility process.
• Discover cost-effective, flexible captioning, ensuring an elevated standard of video accessibility and inclusivity.

About Today’s Session

In our today’s session, titled " Revolutionizing Video Accessibility:

Role of Generative AI " we will explore role of extended audio descriptions and closed captions, not just for legal compliance but for fostering inclusivity and reaching a broader audience.

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We'll also highlight how Continual Engine’s Invicta™ platform utilizes generative AI to streamline the audio description process.

Utilization of Video Content

• In 2022, videos formed 65.93% of the Internet traffic. (IT Web)
• YouTube has 2 billion monthly users, and YouTube Shorts hit 50 billion daily views in Feb 2023. (Statista)
• Video increased web traffic for 87% of video marketers and sales for 80%. (HubSpot)
• Facebook has 4B video views daily, with 500M viewers watching 100M hours of content. (99firms)
• Udemy Business and Skillshare witnesses substantial growth with video courses.
• Netflix, Disney+, and Amazon Prime Video were the three most downloaded in 2022. (Statista)

Multiple Benefits Of Video Accessibility

• A learning aid
• Note-taking tool
• Noisy locations
• Quiet viewing
• Comprehension support
• Option for non-native speakers
• Contextual understanding
• Legal compliance

Challenges In Video Accessibility

• Highly manual efforts
• Time-consuming
• Expensive
• Backlog of inaccessible educational videos
• Reliance on subject matter experts
• Complex student accessibility needs

Role of Generative AI

Proprietary Generative Artificial Intelligence (AI) is revolutionizing education by harnessing AI's power while safeguarding content integrity and data privacy in a closed environment.

Invicta™, our award-winning proprietary generative AI-solution has two use cases:

1. Automated Extended Audio Descriptions for Video Frames

2. Transcription and Captioning Automation

Best Practices Of Video Accessibility (1 of 3)

Accurate Video Transcription

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Video transcription traditionally involves a manual process which is inefficient and time-consuming, making it difficult to handle large volumes of videos.

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Continual Engine’s AI-powered platform uses automation to swiftly generate transcripts, reducing time by up to 80% and enabling scalability of your accessible video content. This ensures that your video content can reach users faster and in larger volumes along with being fully accessible.

Best Practices Of Video Accessibility (2 of 3)

High-Quality Captions & Audio Descriptions

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Ensuring consistent quality for closed captions and extended audio descriptions can often be challenging.

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Our platform analyzes the video, frame by frame using award-winning Invicta™, the world’s most advanced generative AI alt text generator, guaranteeing high quality, meaningful extended audio descriptions, consistently.

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Meanwhile, our closed captions, although auto-generated, also undergo stringent quality checks by our subject matter experts, resulting in a high quality & consistent output for your video.

Best Practices Of Video Accessibility (3 of 3)

Human-Validated Process

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Manually created transcripts, closed captions, and extended audio descriptions are usually prone to multiple errors, impacting content integrity and the end user experience.

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Continual Engine’s AI driven platform initially generates transcripts, captions, and audio descriptions automatically. These are then meticulously reviewed, edited, and validated by our team of accessibility experts and subject matter specialists.

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As a result of this curated approach, we are able to generate almost zero-error content with an over 98% accuracy rate (exceeding the average industry standard of 60-80% accuracy).

Invicta™ for Video Accessibility �(1 of 3)

Invicta™ leverages proprietary AI technology to create accurate and accessible closed captions, extended audio descriptions, and transcriptions for diverse educational content. It's a gamechanger due to its multilingual capabilities, facilitating content processing in various languages.

Invicta™ for Video Accessibility �(2 of 3)

This is On-Screen

Image Content

This is the automated Alt Text created by Invicta™

Invicta™ for Video Accessibility �(3 of 3)

This is On-Screen

Image Content

This is the automated Alt Text created by Invicta™

Steps For Making A Video Accessible (1 of 2)

STEP 1

STEP 2

Steps Of Making A Video Accessible (2 of 2)

STEP 3

Example of Video Accessibility

AI-Assisted Captioning & Transcription Framework (1 of 2)

Continual Engine's Invicta™ uses AI and natural language processing (NLP) to automate and enhance caption and transcript creation, offering businesses and educational institutions a valuable tool for efficient, inclusive communication.

AI-Assisted Captioning & Transcription Framework (2 of 2)

AI-Assisted Video & Audio Description Framework (1 of 2)

Continual Engine's AI-Assisted Video & Audio Description Framework, powered by Invicta™ APIs, advances multimedia accessibility through AI automation, saving time and resources while enhancing accuracy for a more inclusive multimedia experience.

AI-Assisted Video & Audio Description Framework (2 of 2)

Our Approach

• Continual Engine receives videos
• Invicta™ captions and transcribes.
• Invicta™ processes frames for audio descriptions.
• SMEs review and make corrections.
• Invicta™ adds audio descriptions to videos.
• SMEs improve accuracy; which provides algorithms with input/training.

Types Of Videos We Primarily �Work On Using AI

Continual Engine’s Invicta™ handle all videos but our accuracy rate is much higher than other AI engines in the area of STEM.

Current Benefits And Challenges �(1 of 2)

Current Benefits:

1. Time Savings: AI enables efficient automation, saving significant amounts of time in various tasks.
2. Increased Efficiencies: By streamlining processes, AI contributes to enhanced productivity, leading to potential revenue growth.
3. Production Boost: Automated tasks and optimized workflows facilitated by AI can result in increased production output.

Current Benefits And Challenges �(2 of 2)

Current Challenges:

1. Accuracy Limitations with Complex Data: AI may struggle with complex graphs and images when specific context is required.
2. Human Intervention Needed: Achieving perfection in certain tasks, such as embedding descriptions and captions in videos, may require human review, particularly for precise time stamps.

Use Case - Client Examples (1 of 2)

Client: Two of the Big 5 Publishers

Challenge: Work on large volumes of videos, speeding up the process while retaining high-quality output

Approach: A team of 80+ Subject Matter Experts and quality analysts who, along with automation, process large of videos while maintaining high quality.

Use Case - Client Examples (2 of 2)

Invicta™ processed around 750 videos, with a total duration of 3,000 minutes, within the span of one week.

Key Benefits: AI-Assisted �Video & Audio Description

• Faster time to market
• Lower costs
• Easier to scale
• More accurate audio descriptions
• AI technology + human experts = better quality control

About Continual Engine

Introduction

Continual Engine is an artificial intelligence (AI) Technology-Enabled Accessibility Solutions Provider That Puts People at the Center. Our mission is to build smarter, affordable and scalable accessibility solutions to make the process of content accessibility more precise and efficient. Powered by deep learning, computer vision, and other sophisticated AI algorithms, our solutions are specialized in addressing complex content of any kind, to ensure lower costs, and faster time to market along with the highest quality standards.

Awards Won

Continual Engine: Solutions & Services

Accessibility Services

Document Remediation (PREP)

Image Alt Text (Invicta™)

Automated PowerPoint Accessibility

Automated Video Closed Captions & Audio Descriptions

Website Accessibility

ADA/WCAG Compliance

Courseware Accessibility

Continual Engine’s�Journey Into Accessibility

• Decades of tech and content expertise.
• Transforming accessibility with tech and experts.
• Award-winning solutions with AI.
• Analyzing complex content for automation.
• A team of tech experts, engineers, and more.

Continual Engine: Compliance Testing �& Quality Checks

• Customizable solutions for client guidelines.
• High-quality output in various formats.
• Up to 60% time and 50% cost savings with scalability.
• In-house experts verify accessible versions.
• Exceeds standards like WCAG 2.1/2.2 AA, PDFU/A, and ADA.

Partnering with Continual Engine

We offer subscription packages and customized services for accessibility including image descriptions, document remediation, video closed captions and extended audio description services, and more.

Thank You

Questions or Feedback?

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Vijayshree (VJ) Vethantham

SVP, Growth & Strategy

Chicago, IL

vijayshree.vethantham@continualengine.com