Be a Savvy Marketer with

Data Studio Reporting

Contents

Agenda

• What is Data Studio?
• Fundamentals to create Data Studio Dashboard
• Let’s create a Google Ads Performance Dashboard

​

• Weekly performance check in dashboard
• Keyword match type comparison dashboard
• LP CVR & Quality score dashboard
• Bid strategy comparison dashboard
• Geographic performance dashboard
• LP CVR Performance dashboard [Blended]
• Auction insights dashboard
• Behavior Analytics dashboard

Dashboard Gallery

What is Data Studio? (Now Looker Studio)

Data Studio is a data visualization tool that enables you to project data using interactive graphs/charts/scorecards & tables. This helps you draw insights and take data-driven decisions.

+More Tools

Fundamentals to Setup Data Studio Dashboard

• Ensure the data should not be polluted in the source
• Identify important KPIs that matter to your client business
• Connect the data source with data studio
• Start painting your performance dashboard

Let’s Create a Google Ads Performance Dashboard!

Dashboard Gallery

Weekly/Daily Performance Check In Dashboard

Keyword Match Type Comparison Dashboard

Landing Page CVR & Quality Score Performance Dashboard

Bid Strategy Comparison Dashboard

Geographic Performance Dashboard

Landing Page CVR Performance Dashboard [Blended]

Auction Insights Dashboard

Behavior Analytics Dashboard

In the fog of data you have to bring the most important dimensions & metrics tied together that brings insights on the table, what worked and what didn’t.

“Keep it simple”

- From an expert

Thanks!

Happy Dashboarding!