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This deck was produced to share with others that would like to use GV Three Hour Brand Sprint.

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Feel free to download and modify as needed. Instructions for the Three Hour Brand Sprint are located here.

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Please don’t ask for permissions to edit. Just go to the file menu and download as a Powerpoint or PDF.

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I have produced a results template here: http://justshift.it/3-hr-brand-sprint-results

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Branding

GV / Three hour brand sprint

powershifter.com | +1 (877) 331-6603

Instructions on how to do the sprint here

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Program

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Just two rules.

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No devices. Put away your laptops, phones, Oculus Rifts, etc. (But do take a break in the middle for snacks and email.)

Time-box all activities with a Time Timer or other simple timer.

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Ready, set, sprint

Program

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20 Year Roadmap

20-Year Roadmap

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20 Year Roadmap

20-Year Roadmap

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20 Year Roadmap

Note-and-Vote

1 - Note

Each person quietly writes down his or her own prediction for all four dates.

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20 Year Roadmap

Note-and-Vote

2 - Capture

Going around the room, each person reads their answers aloud and the facilitator writes them on the whiteboard.

No argument or discussion yet.

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20 Year Roadmap

Note-and-Vote

3 - Favourites

Each person looks at the list and quietly writes down their favourite answers.

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20 Year Roadmap

Note-and-Vote

4 - Discuss & Debate

Discuss and debate for about five minutes (use a timer to keep it to five minutes!).

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20 Year Roadmap

Note-and-Vote

5 - The Decider

The Decider chooses their favourite item for each future date.

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Take a photo of the whiteboard and put it into a new slide deck called “Super Simple Brand Guide”.

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What, How, Why

What, How, Why

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What, How, Why

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What, How, Why

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What, How, Why

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“I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible.”

What, How, Why

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Today, more than 50 years later, Nike stands for pretty much the exact same thing. Here’s their current mission statement:

Bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.

What, How, Why

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Note-and-Vote

What does your company do?

What, How, Why

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How does your company do what

it does?

What, How, Why

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Why does your company do what

it does?

What, How, Why

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Note-and-Vote

1 - Note

Each person quietly writes down his or her ideas for what, how, and why.

What, How, Why

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Note-and-Vote

2 - Capture

Going around the room, each person reads their answers aloud and the facilitator writes them on the whiteboard.

No argument or discussion yet.

What, How, Why

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Note-and-Vote

3 - Favourites

Each person looks at the list and quietly writes down their favourite answers.

What, How, Why

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Note-and-Vote

4 - Vote

Going around the room, each person reads their votes aloud and the facilitator marks the votes on the whiteboard.

What, How, Why

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Note-and-Vote

5 - Discuss and debate

Discuss what and how for about five minutes each, but don’t argue the semantics — it’s not that important.

What, How, Why

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Note-and-Vote

6 - The Decider

At the end of each five-minute segment, the Decider chooses their favourite answer.

Take a photo of the whiteboard and put it into a new slide deck called “Super Simple Brand Guide”.

What, How, Why

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7 - Discuss and debate

Discuss why for about ten minutes. This can be difficult, so agree that today’s version will be a placeholder — you can come back to it later.

What, How, Why

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8 - The Decider

After ten minutes, the Decider makes the call.

Take a photo of the whiteboard and add it to your slide deck.

What, How, Why

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Top Three Values

3. Top Three Values

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You’ll make your why more specific by listing and ranking your company values. I know “company values” sounds like consultant baloney, but it’s just another way of saying “stuff that really matters to us” or, better yet, “decision-making principles”.

Top Three Values

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Note-and-Vote

1 - Note

Each person quietly writes down a list of values—as many as they can think of.

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2 - Capture

Going around the room, each person reads their values aloud and the facilitator writes them on the whiteboard in one giant list.

No argument or discussion yet.

Top Three Values

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3 - Favourites

Each person looks at the list and quietly writes down the three values they think best describe the company.

Top Three Values

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Note-and-Vote

4 - Vote

Going around the room, each person reads their votes aloud and the facilitator marks the votes on the whiteboard.

Top Three Values

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Note-and-Vote

5 - Discuss and debate

Discuss for about five minutes.

Top Three Values

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6 - The Decider

At the end of each five-minute segment, the Decider makes the call. Give them a few minutes to quietly write down her top three values, in order. Most importantly, you must choose a single most important value. Take a photo of the whiteboard and put it into a new slide deck.

Top Three Values

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Top Three Audiences

4. Top Three Audiences

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In this exercise, you’ll list all your possible audiences, then figure out who’s most important.

Who qualifies as an “audience”? Customers, for sure, but you can think more broadly by asking this question: Whose opinion do you care about?

Top Three Audiences

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Note-and-Vote

1 - Note

Each person quietly writes down their own list of the company’s audiences.

Top Three Audiences

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Note-and-Vote

2 - Capture

Going around the room, each person reads their list aloud and the facilitator writes one giant list on the whiteboard.

No argument or discussion yet.

Top Three Audiences

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Note-and-Vote

3 - Favourites

Each person looks at the list and quietly writes down the two audiences they believe are most important.

Top Three Audiences

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Note-and-Vote

4 - Vote

Going around the room, each person reads their votes aloud and the facilitator marks the votes on the whiteboard.

Top Three Audiences

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5 - Discuss and debate

Discuss what and how for about five minutes

Top Three Audiences

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6 - The Decider

At the end of five minutes, the Decider makes the call. Give her a few minutes to quietly write down their top three audiences, in order.

Top Three Audiences

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Note-and-Vote

7 - Capture

The Facilitator writes the final decision on the whiteboard.

Take a photo of the whiteboard and add it to your slide deck.

Top Three Values

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Personality Sliders

5. Personality Sliders

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In this exercise, you’ll position your company’s “sliders” between pairs of brand extremes:

There are good reasons to be on the left or right of any of these lines, and it’s even okay if some of your sliders end up in the middle. But it’s helpful to be strongly opinionated on at least one or two ranges.

Personality Sliders

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Personality Sliders

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Note-and-Vote

1 - Note

Each person marks their printout to indicate where they think the company sits on each range.

Personality Sliders

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2 - Whiteboard

Everyone takes turns marking the whiteboard with their sliders, then labeling each one with their initials.

Personality Sliders

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3 - Discuss and debate

Discuss any diagram where people disagree about where the company should be. For example, if Andy put a dot right by “Mass Appeal” and Beatrice put a dot right by “Elite”, they should explain their positions. Time this discussion—it needn’t take longer than five to ten minutes.

Personality Sliders

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4 - The Decider

At the end of the discussion, the Decider makes the call. They should be given a few minutes to quietly plot her final choices on the whiteboard.

Personality Sliders

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Personality Sliders

6. Competitive Landscape

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This last exercise is a simple 2x2 matrix (I know, consultant nirvana). I actually don’t think I even need to explain this one, so let’s dive right in:

Competitive Landscape

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Competitive Landscape

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Note-and-Vote

1 - Note

Each person writes down a list of other companies in the same space or industry.

Personality Sliders

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2 - Choose

Going around the room, each person writes their choices on sticky notes (one name per sticky).

Personality Sliders

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3 - Discuss and debate

One at a time, place the sticky notes on the matrix. Quickly discuss where it should go. Repeat.

Personality Sliders

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4 - The Decider

Once all the sticky notes are up, the facilitator should ask the Decider if they’d like to move any of the notes.

Personality Sliders

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Note-and-Vote

5 - Your Company

Finally, plot your own company on the matrix. This should be fairly easy.

Double-check: Look back at the rest of the sprint exercises. Does this placement make sense for your 20-Year Roadmap, What How Why, Values, Audience, and Brand Sliders?

Personality Sliders

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6 - The Decider - Final Call

As always, the Decider makes the final call.

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Take a photo of this whiteboard and add it to the slide deck.

Personality Sliders

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Program

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Now you have a complete Super Simple Brand Guide!

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Taken together, these six diagrams are a powerful, concrete representation of your company’s brand. When you’re faced with a big decision — about naming, identity, marketing, or even company policy — you can use these diagrams as a guide.

Competitive Landscape

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Thank you

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powershifter.com | +1 (877) 331-6603

Shift the way you do digital