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Testing your new Tag

Open an Incognito window��Tip:You can also use a keyboard shortcut to open an incognito window. Press Ctrl + Shift + N (Windows, Linux, and Chrome OS) or ⌘ + Shift + N (Mac).
Now go your gtYOURNUMBER.shop.growthtribe.co website
Keep the page open and go to your Google Analytics tab

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Testing your new Tag

Click on the “Real Time” icon on the left menu.

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If it’s working like above, skip the upcoming red slides, they are for troubleshooting!

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Testing your new Tag (This slide is only if it wasn’t working for you yet)
If you already see the 1 user on your page, you are done.

IMPORTANT If you’re not seeing the active number of users on your site, you have to give google permissions (they recently updated their Terms of Service). Please follow the steps below:
Click on “admin” in Google Analytics (on the left hand side)
Go to “Account Settings”,
Scroll down and Accept the new Privacy Policy and �click “Save”
You should now see the live users on your page in �Google Analytics
Still not working? Check the next slide

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If it’s still not working, this is the process that you will run through for troubleshooting for all the tags we will be implementing.

Is the snippet on the Wordpress website installed between the <head> and </head> text? If not, it won’t work. Also check if you clicked the “Update” button in wordpress.
Click on your Tag. Is there a trigger connected to the tag? If not, add the All Page View trigger.
Check if you filled in the correct Google Analytics Tracking ID �(looks like this). Note: you will have a different number there! Sometimes people use the Tracking ID from the demo account we used for the scavenger hunt earlier.
Did you publish your tag? This is crucial! If you haven’t clicked Publish yet, it’s not live on your website yet.

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Setting up your Acquisition/Activation Goals in GA (soft track)

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We’re gonna start by tracking every click on your website.
Go to Tag Manager & Click on “Workspace” on the top
Click “Add a New Tag”
Click on “Tag Configuration”
Click on “Universal Analytics”
Select your Tracking ID (in the drop down menu)

→ SAME ONE YOU SET UP IN THE FIRST EXERCISE

In Track Type drop down, select “Event”

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Category, write Click
Action: Mouse Click
Click on “Triggering”
Click on the “+” on the top right
Click on Trigger Configuration
Select “ Just Links”
Click “Save”
Leave Just Links as the Trigger Name
Use Click events as Tag name

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Click “Save” again
Then click “Submit”
Add a Version name
Click “Publish”
Close all your incognito windows. Then open gtYOURNUMBER.shop.growthtribe.co website in a new incognito mode, and try to click on buttons.
Go to your Google Analytics Real Time section and go to the Event sub-section
You should see events coming in: Click - Mouse click

If this is working, skip the upcoming red slides for troubleshooting.

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The biggest issue here is that it sometimes takes a minute for the event tracking to come through. In the meanwhile check the following:

Did you publish your tag? In Google Tag Manager go to the top right and click on Publish (or “Verzenden” in Dutch). Otherwise the changes you just made aren’t live yet on the website.
Sometimes it happens that it won’t work if you have an old incognito window still open. Make sure to close all incognito windows and then open a new one.
To make absolutely sure that it’s not working, try it through your phone. Navigate to gtYOURNUMBER.shop.growthtribe.co in your phone browser and click on some of the links. Watch if the events come in in Google Analytics.

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Part 2 : Add Variables

^{We’re now tracking clicks, but we don’t have any “Variables” set up yet. The event you send will always be Click (for the category) and Mouse Click (for the action). You need to identify different clicks from each other and the actions associated with them. For example, if the user clicks on the “Shop” menu, you should set the action to be “Shop” and not “Mouse Click”. For this, you are going to create a variable, and send it to Google Analytics.}

Click on “Workspace” on the top menu
Click on “Variables” on the left menu
Click on “Configure”

^{This is the list of variables you can use for now by default. You should add some in order to have more control of the text we are going to send as an Action.}

Select “Click Text” and “Click Target” → → →

http://gt4.shop.growthtribe.co/

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Go to Tags on the left menu
Click on the last tag you created, Click Event → Edit the Tag
For Action, remove the text “Mouse Click”
Click on the little icon on the right
Select Click Text
You should have this → → →
Click “Save”
Then click “Submit”
Add a Version name & Click “Publish”

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Close your Incognito Window, launch it again and go to gtYOURNUMBER.shop.growthtribe.co and try clicking on the links.
You should now be able to have different event actions based on what you have clicked on. (It might take 2 minutes for the changes to be live!)

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Part 3 : Track Form Submits

^{We want to be able to track when someone submits a form on the website. Let’s set this up in Google Tag Manager. You will notice when you are on your own webhop and you proceed to the contact page the url looks like this:}^{gtYOURNUMBER.shop.growthtribe.co/contact-us/}

Let’s make sure every time a user fills in the form we track it. Go to Tag Manager and create a new tag
Select track type “Event”
For category, type “Form Submit”
For Action, put “Created Account”
Add a trigger → Create new trigger
Select User Engagement → Form Submission →

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Set up the trigger so that it fires every time a form is submitted on pages where the url ends with: contact-us/
Name your trigger:

“Form Submit Contact”

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Publish your tags in Tag Manager. Let’s test if it works.
Close your Incognito Window, launch it again and go to gtYOURNUMBER.shop.growthtribe.co/contact-us/ and fill in the contact form.
You should now be able to track this within the Real Time events overview. (It might take 2 minutes for the changes to be live!)

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Part 4 : Track Soft Conversions

^{Let’s set up one final event to track if people are reading our blog content. This is important to track our content marketing efforts.}

Let’s make sure every time a user reaches >75% on the page we track it. Go to Tag Manager and create a new tag
Select track type “Event”
Write category “Scrolled”
Write Action “75%”
Name your tag “Scrolled 75 Blog”
Add a trigger → Create new trigger
Select User Engagement → Scroll Depth → → → →

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Setup your trigger so that it triggers on a scroll depth of 75%
Setup your trigger so that it only fires on pages that have blog in the url
Name it “Scrolled 75 Blog”
Click “Save”
Then click “Submit”
Add a Version name
Click “Publish”

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If both you and your buddy are finished, try out each other’s pages and see if the data tracking is properly set up. Navigate to your buddy’s site on your phone and start clicking on things. Navigate to the blog and scroll down the page.
Congratulations, you have set up Google Tag Manager with Google Analytics! Check out the OLE to find more step-by-step exercises for other tools, like Hotjar for Soft Data gathering.