Different Digital Products and Services to Consider Offering as a Small Business

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AGENDA

What are digital goods and services?

Digital Goods/Services to Consider

Question & Answer.

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Online Purchases

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What Are Digital Goods and Services?

Major considerations for consumers

💲 Price

🔐 Security

💶💷💴 Payment options

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Digital Goods to Consider as a Small business

Determining Digital Goods & Services

Future-proof?

Contactless / low-contact delivery

Profit margin (hosting, maintenance, time and upskilling/reskilling needed)

Download, Term or Ongoing Access

Taxation

Intellectual property

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Determining Digital Goods & Services

High Value (High Quality, High Interaction), or Low Value (Volume, Low Interaction)

eCommerce/Platform choice

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But, I Can’t Sell This?!

Lead Magnets (top of the funnel)

Lead Nurture (middle of the funnel)

Bundle with a current service (value add-on)

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Digital Goods & Services Options

Digital Media

• eBooks, eGuides, Worksheets, Templates (PDF/Mobi/ePub/etc.)
• Artwork (music, fonts, logos, images and other graphics)
• Live Streaming Content (video, Internet radio, podcasts) (paid by platform)

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Digital Goods & Services Options

• Subscriptions
• Email newsletter, or blog/podcast
• Digital goods/services mentioned
• Your current physical goods
• Advertising, or Influence Campaigns
• Digital Merchandise (stickers, digital badges) and virtual goods/money

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Digital Goods & Services Options

• Tickets to virtual events (Webinar, virtual classes, networking events)
• Access to digital community platforms (membership)
• Interactive Media (Games, Tools, Apps) (one-time or subscription)
• Digital (or, online) courses

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Digital Goods & Services Options

• Software, or Software-as-a-Service
• I can’t code?!
• Affiliate, or Reseller Programs
• Templates
• Consulting (setup/training)
• Streamlined, virtual services (e.g., virtual professional organizer)

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Q&A

Ray Sidney-Smith | web.w3cinc.com

TW/IG/LI: @w3consulting | FB: w3consultinginc

ray@w3cinc.com

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