ClearClub

Strategy Report

SEO STRATEGY

SEO Goal

• Long tail terms are where the exposure is now
• Increase the organic search footprint for search terms.
• Increase domain authority
• Increase clicks, impressions
• Grow brand awareness

SEO Strategy

• To date, most of the SEO strategy has been to create content focused on higher volume keywords in order reach a broader audience

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• We targeted keywords in accordance to the silo structure

SEO Strategy: Silos

Why? �Silos organize your website's content into distinct, thematic sections. Each section focuses on a specific topic or keyword cluster. This organization helps search engines understand your content's context and relevance, leading to improved rankings and user experience.

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Other Products

SEO Blog Structure Example

Blogs

Mouth Guard

Sports Mouthguard

Other Products

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Retainer

Night Guard

Retainer - Jan/Feb

In late January and through February we focused on Retainer terms since that was the last silo we had not greatly filled out.

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Since we started doing that we have noticed the positioning and traffic for your retainer terms have increased greatly.

912 1st Page Terms

94% increase year over year

Retainer Terms

• In the last three months,160 Retainer terms ranked in the top 10 in Google, 355 in top 20.
• 1,690 clicks in the last three months. In the three months before there were only 330 clicks

Mouth Guard

• In the last three months,442 mouth guard related terms ranked in the top 10 in Google, 706 in top 20.
• 6,930 clicks in the last three months. In the three months before there were only 2090 clicks

Night Guard

• In the last three months, 584 night guard related terms ranked in the top 10 in Google, 814 in top 20.
• 8740 clicks in the last three months. In the three months before there were only 4000 clicks

Sports Mouth guard

• In the last three months, 24 Sports mouth guard related terms ranked in the top 10 in Google, 86 in top 20.
• 208 clicks in the last three months. In the three months before there were only 15 clicks

Other Products

• In the last three months, 88 whitening and cleaner related terms ranked in the top 10 in Google, 178 in top 20.
• 256 clicks in the last three months. In the three months before there were only 60 clicks

Strategy Going Forward

1. Longtail terms
2. There are still retainer terms we want to target like:
• “retainer after braces”
• “how does a retainer work”
• “how to get a new retainer”
• Then, target the bounty of long tail terms for all of the silos
3. Improve pages/keywords on bottom of page 1 / page 2

Strategy Going Forward

• Long-tail keywords are more specific and longer than short tail keywords.
• Lower volume but often less competition, and more total volume if you sum up all the variations

Strategy Going Forward

• We plan to target long tail terms that you are ranking low for but get impressions, such as:

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• “what to do with a mouth guard when your sick”,
• “why does my night guard fall out when I sleep”,
• “can you use a sports mouthguard for sleeping” [thousands of searches]

Long Tail Terms

Strategy Going Forward

• There are hundreds of long-tail keywords we can go after
• Will expose your brand to more searchers
• Total of long tail term vol often sums to more than core short-tail terms

Update/revise Content on bottom of Page 1, or Page 2

1000+ keywords at position 8 - 20 (bottom of 1st page to 2nd page)

Update Content on bottom of Page 1, or Page 2

Questions