Campaign Approach
Description, Marketing Objective, and KPI
1. Approach Description
In this campaign we are assisting Udacity in providing students Worldwide with free education.
The free course that will be advertised is the HTML 5 Canvas course.
Course link/Landing Page: https://www.udacity.com/course/html5-canvas--ud292
Target area: India
Budget: $10 per day
Campaign duration: 5 days
We will set up 2 Ad groups with 2 Ads each.
Ad Group 1
We will target customers in the “Interest” stage of their customer journey with 20 targeted keywords. In the group customers are searching to learn more about the product options out there.
Ad copy:
Ad 1
Headline 1: Udacity free courses
Headline 2: Programming with Canvas HTML5
Description: Join our HTML5 Canvas course and learn how to use Canvas, an HTML5 element and JavaScript. Self-paced online learning.
Ad 2
Headline 1: Udacity free courses
Headline 2: Kickstart your career in Programming with HTML5 Canvas
Description: Join our HTML5 Canvas course and learn how to use Canvas, an HTML5 element and JavaScript. Self-paced online learning.
Ad Group 2
We will target customers in the “Desire” stage of the customer journey with 20 different targeted keywords. In this Ad group the customer wants to purchase a product and likely knows the option they want.
Ad copy:
Ad 1
Headline 1: Udacity free courses
Headline 2: HTML5 Canvas Course. From Pixels to Animation
Description: Register for our free online course where you will learn how to make compositions using shapes, images and text. Also learn how to create animations.
Ad 2
Headline 1: Udacity free courses
Headline 2: Unleash your creativity with HTML5 Canvas
Description: Register for our free online course where you will learn how to make compositions using shapes, images and text. Also learn how to create animations.
2. Marketing Objective & KPI
Marketing Objective: Get 50 new registrations for Udacity’s free HTML5 Canvas course from 3 November 2020 until 7 November 2020.
KPI: Number of conversions
Ad Groups
Ads and Keywords
Ad Group #1:
Ads & Keyword Lists
Keyword List:
website design
web programming
online web course
online game developers
self paced learning
web designing training
study online free courses
�
Key word list cont..
html5 training
courses for animation
free online coding
web page designing course
website development training online
udacity free courses
game coding for beginners
web design classes near me
game programming training
online website building courses
html5 free course
web development classes near me
online udacity course
web development courses near me
course html5 free
udacity courses for free
Ad Group #2:
Ads & Keyword List
Keyword List:
online web course
online game developers
self paced learning
web designing training
learn website design
study online free courses
html5 training
courses for animation
�
Keyword list cont…
free online coding
web page designing course
website development training online
udacity free courses
game coding for beginners
web design classes near me
game programming training
online website building courses
html5 free course
top game design courses
html5 canvas course
web development classes near me
online udacity course
web development courses near me
pixels to animation
udacity html5 course free
Appendix
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Campaign Summary�