Parents’ Landing Page
Friday September 28th
PARENTING VICTORIES
Problem: Small parenting victories often go unnoticed.
Solution: Let’s celebrate these victories moms and dads make everyday by congratulating them with awards for their parenting wins.
We can personalize these awards by stamping their profile photo to an Uncrustable or even send winners a box of Uncrustables that are wrapped with customized ‘Parent Victory’ film.
Examples:
“Congratulations on getting the kids to school on time, even if it meant leaving the house in your pajamas.”
“Congratulations on finishing that last grocery trip in record time. You nailed it!”
SURVEY RESULTS & MOM FACTS
Problem: When it comes to daily struggles, parents often feel alone.
Solution: Let’s utilize the survey results and make parents feel like they are part of a community. We’ll bring the stats to life in a visually-interesting way by making cool graphics and GIFs depicting the truths about parenting. They’ll also make great sharable content.
The stats could be written on an Uncrustable and we could pull a stat from each state.
“Moms in Florida are 40% happier in the winter because they don’t have to tell their kid to put on a coat.*”
*Not an actual statistic, but it could be.
PARODY OF A SNACK HACK- UnRecipes
Problem: A lot of recipe videos are complicated and when you’re a busy parent you barely have time to shower let alone create a culinary masterpiece.
Solution: We’ll create super simple recipe content that shows just how easy snacking or lunching is with Uncrustables.
EXAMPLE SCRIPT
CHOCOLATE HAZELNUT FINGER SANDWICH
Step 1: Take Uncrustable out of freezer
Step 2: Do nothing for 15 minutes
Step 3: Cut Uncrustable in half
Step 4: Serve on plate
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SECRET PARENTS’ HUB/PARENTING HACKS SUBMITTED BY REAL PARENTS
Problem: Busy parents can use all the help they can get, and sometimes they need their own space.
Solution: Let’s give parents a place to come clean with their parenting admissions by creating a ‘secret’ hub on our site with an unassuming lock screen like “Parents only. Nothing to see here.” Inside, we’ll create shareable, funny parenting hacks to help mom fight common everyday struggles and give her a little laugh along the way. All while helping reinforce Uncrustables’ position as a go-to hack for moms everywhere.
Hacks:
Put your shoes dryer, so your kid’s can’t hear you on the phone.
Curb the amount of swearing your kid’s hear with earmuffs
Confessions:
“I spent 3 hours helping my son look for his lost chocolate knowing I ate it yesterday.”
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RANDOMIZED SNACK HACK/LUNCH BOX PAIRINGS
Problem: When it comes to packing lunches, parents often suffer from decision fatigue.
Solution: Let’s create an Uncrustables wheel that parents can spin to create the perfect lunchbox pairing. First they’ll be asked to select the Uncrustables flavor, then they’ll spin the wheel and be presented with other pairings to make lunchbox decisions a breeze.
This wheel could make for a fun and interactive rich banner ad, an interactive piece for in-store engagements, or we could use this concept to partner with a delivery service like Instacart for Uncrustables deliveries.
MOM FORTUNE COOKIES/HOROSCOPES
Problem: Parenting day in and out can be exhausting.
Solution: So let’s give parents a much needed pick-me-up. We’ll create an Uncrustables fortune generator that will give mom and dad bits of positivity and humor to get them through the day. This could also take the form of a daily or weekly horoscope just for parents.
Example Fortunes:
“Soon your child will be old enough to pack their own lunch”
“Naptime can be whatever time you want it to be”
“Your lucky numbers are 7,18, and 911”
“Take the time to do whatever you want today”
“You will bless yourself with a vacation in the coming years”
“There will be a sleepover in the near future, and it won’t be at your house”
“You can always find happiness after your kids go to bed”
“Always remind yourself… It could be worse.”
“One day, your kids will actually thank you”
MOM CARE PACKS/MOM MAGIC 8 BALL
Problem: Every day, parents are forced to answer a litany of questions.
Solution: So lets make answering them a little bit easier by creating an answer generator on the Uncrustables site where parents can ask questions. We’ll serve up answers, relieving her of yet another decision she has to make that day.
Example Questions
Q: Will my kids ever get to school on time?
A: Not today sweetie
Q: Should I take the kids to the candy store?
A: Maybe later, hun.
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NOT TODAY, SWEETIE
UNCRUSTABLE GAMES - MOMENT OF PEACE AND QUIET FOR MOM
Problem: Daily life is so busy, parents seldom get a break.
Solution: So let’s give them some time to themselves by creating a fun Uncrustables game that allows mom a 5 minute daily distraction.
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Examples of what the game could be like:
Matching/Memory Game with flavors of Uncrustables
Tetris but organizing a freezer with Uncrustables boxes
Pairing socks
MOMITATION (MEDITATION)
Problem: Parents spend hours every day getting their kids ready.
Solution: By packing Uncrustables parents save 4 minutes every day. So let’s give parents back something during that saved time with a downloadable meditation.
The meditation will last the entire 4 minutes they saved by packing Uncrustables and could include ASMR Uncrustables sounds. We could even add animated Uncrustables as a paired visual effect.
“Making a sandwich takes 4 min. With Uncrustables you get 4 min of your life back. Here’s this meditation.”
SERVE UP SNACK BASED ON MOOD
Based on the the mood of their kid, we’ll serve up relevant snack hacks or recipes.
What problem are you solving?
Super high level
Uncrustables into faces showing emotions
Can work as a slide bar and change the image or product above
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SHE SHED/MOM CAVE/ONLY FOR MOMS
Problem: When you’re a parent, you do some things you aren’t proud of.
Solution: Let’s give parents a place to come clean by creating a ‘secret’ hub on our site with an unassuming lock screen like “Parents only. Nothing to see here.” And will act as a haven for parents to come to to confess their deepest darkest parenting secrets like:
“I spent 3 hours helping my son look for his lost chocolate knowing I ate it yesterday.”