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UNIT 1: Scientific Foundations of Psychology

PART II: Research Methods: Thinking Critically With Psychological Science

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6-1 Explain what it means when we say two things are correlated, and describe positive and negative correlations.

6-2 Explain illusory correlations and regression toward the mean.

6-3 Discuss why correlations enable prediction but not cause-effect explanations.

6-4 Describe the characteristics of experimentation that make it possible to isolate cause and effect.

Learning Targets

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What does it mean when we say �two things are correlated?

a measure of the extent to which two factors

vary together, and

how well either factor predicts the other.

So for instance…

  • If we look at the instances of lung cancer and the prevalence of smoking behavior, we might say there is a correlation between smoking and lung cancer.
  • If we look at study skills and GPA, we might say there is a correlation between studying and strong grades.

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What is the difference between a �positive correlation and a �negative correlation?

positive correlation

Two sets of data tend to rise or fall together

Such as… college graduation and income levels. Those who complete college (rise) tend to earn more money (rise).

negative correlation

One set of data rises while the other falls

Such as… age and amount of nightly sleep. As we get older (rise) the amount of sleep we get decreases (fall).

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Which of the following is an example of negative correlation?

  1. People who spend more time exercising tend to weigh less.
  2. Teenage females tend to have fewer speeding tickets than teenage males.
  3. Students with lower IQ scores tend to have lower grades.
  4. As hours studying for a test decrease, so do grades on that test.
  5. Students’ shoe sizes are not related to their grades.

1. What Would You Answer?

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How do we measure correlations?

The correlation coefficient: a statistical index of the relationship between two variables.

Variables that are positively correlated are measured

  • From r = .01 to +1.0

Variables that are negatively correlated are measured

from r = -.01 to -1.0.

Note that correlation coefficients are expressed

as r values.

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TRY IT

What would you estimate the correlation coefficient to be in these cases? �Closer to r = +1.0 or -1.0?

The relationship between drinking and driving and auto fatalities?

The connection between stress and disease?

The relationship between the heat outside and the use of air conditioners?

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What is a scatterplot?

  • A graphed cluster of dots, each of which represents the values of two variables.

  • The slope of the points suggests the positive or negative direction of the relationship between the

two variables.

  • The amount of scatter suggests the strength of the correlation.

  • Values on the x and y axis must be quantified.

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What does a positive correlation �scatterplot look like?

The variables increase together or decrease together.

If one gets larger… so does the other.

The slope of the line goes UP

from left to right.

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What does a negative correlation �scatterplot look like?

As one variable increases the other decreases.

If one variable gets smaller, the other gets larger.

The slope of the line goes DOWN

from left to right.

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What does a “no relationship” �scatterplot look like?

As one variable increases or decreases, the other increases or decreases randomly.

There is no relationship between one and the other.

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What is important to remember about correlation coefficients?

A correlation coefficient, which can range

from -1.0 to +1.0

reveals the extent to which two things relate.

The closer the score gets to +1 or -1, the

stronger the correlation.

The (+) or (-) sign before the number indicates whether the correlation is positive or negative.

The (+) or (-) sign indicates direction… not value.

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Which of the correlation coefficients below expresses the strongest relationship between two variables?

+.76

-.91

1.2

0.01

TRY IT

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What are illusory correlations?

Perceiving a relationship where none exists.

Or perceiving a stronger-than-actual relationship.

So for instance…

A sports fan wears a blue jersey the day her team wins, and she decides to wear that blue jersey on game days from now on although the jersey had no impact on the score.

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What is regression to the mean?

The tendency for extreme scores or events to fall back toward the average.

So for instance…

  • An athlete has an amazing game and performs extremely well. In subsequent games, the athlete returns to his normal performance.
  • A student scores much lower than normal on an exam. On future exams, the student’s scores return to their average.

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How do correlations help us to �predict events?

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Correlation does not imply causation.

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Correlation does not prove causation.

Length of marriage

positively correlates with hair loss in

men. Does this mean that marriage

causes men to lose their hair (or that

balding men make better husbands)?

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AP ® Exam Tip

Take note of how much emphasis

is put on this idea.

Correlation and association do not prove a

cause-effect relationship.

Correlation does not imply causation.

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How can experiments establish �cause and effect?

Experiments enable researchers to isolate the effects of one or more factors by:

(1) manipulating the factors of interest

(2) holding constant (“controlling”) other factors.

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What is an example of an experiment �that shows cause and effect?

Does breastfeeding lead to smarter children?

cause

effect

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How were the groups assigned?

experimental group

Subjects receive

the treatment.

The pediatricians promoted breast feeding to the mothers in their group.

control group

Subjects do not receive the treatment.

The pediatricians provided normal care but did not promote breastfeeding.

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How was the experiment conducted?

experimental group

At 3 months of age,

43% of the babies were being breastfed.

control group

At 3 months of age,

6% of the babies were being breastfed.

(Kramer et al, 2008)

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What were the results?

At age 6,

when nearly 14,000 of the children were restudied, those who had been in the breast-feeding promotion

experimental group

had intelligence test scores

averaging six points higher than their

control condition counterparts.

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What is random assignment?

Assigning participants

to experimental and

control groups

by chance, thus

minimizing preexisting differences

between the different groups.

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Why does random assignment help �establish cause and effect?

In order to control confounding variables, experimenters randomly assign subjects to the experimental

and

control group.

What if all the babies in the experimental group, shared one specific trait that influenced intelligence?

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What is the difference between random sampling and random assignment?

random sampling

Choosing a representative sample of the population being studied.

Allows the results to be generalized to the population as a whole.

random assignment

Assigning the participants to the experimental or control group by chance.

Minimizes pre-existing differences between the two groups.

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How does using a blind procedure�help establish cause and effect?

single blind

The participants in the study are uninformed about the treatment, if any, they are receiving.

double blind

The participants and the researcher are uninformed about which group receives the treatment and which does not.

Controls for subject response bias and placebo effect.

Controls for experimenter and subject bias as well as placebo effect.

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In a drug study, neither the participants nor the person distributing the pills knows who is receiving the new drug and who is receiving the placebo. This type of research design is said to be a(n) ______ study.

  1. correlational
  2. confounding
  3. double-blind
  4. single-blind
  5. illusory

2. What Would You Answer?

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What is the placebo effect?

A placebo is an inert treatment…like a pill without any medication inside.

The placebo effect causes experimental results simply from expectations or assumptions that medication is being taken.

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Let’s look at the research on the �placebo effect…

Athletes have run faster when given a supposed performance-enhancing drug.

(McClung & Collins, 2007)

Decaf-coffee drinkers have reported increased

vigor and alertness—when they thought their

brew had caffeine in it.

(Dawkins et al., 2011)

People have felt better after receiving a phony

mood-enhancing drug.

(Michael et al., 2012)

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What is the difference between an �independent and dependent variable ?

independent variable (IV)

In an experiment, the factor that is manipulated; the variable whose effect is being studied.

dependent variable

(DV)

In an experiment, the

outcome that is measured; the variable that may

change when the independent variable is manipulated.

IV given only to experimental group.

DV measured in both groups.

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AP ® Exam Tip

The identification of

independent (IV) and dependent variables (DV)

is the single most likely concept to be tested

on the AP® exam.

Experiments are critical to psychology, and

independent and dependent variables

are critical to experiments.

Remember to use operational definitions to quantify variables on the FRQ section of the exam.

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Consider these hypotheses from Module 5. Identify the IV and the DV in each instance.

Music helps plants grow.

Ginger tea helps reduce hyperactivity in teens

Eating junk food causes weight gain.

TRY IT

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In an experiment to test the effects of room temperature on test performance, the independent variable is

  1. the scores on the test before the experiment begins.
  2. the scores on the test at the end of the experiment.
  3. whether the teacher was male or female.
  4. the temperature of the room.
  5. the style of the test (multiple choice v. essay).

3. What Would You Answer?

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What is a confounding variable?

A factor

other than the factor being studied

that might influence a study’s results.

The key is that some unique factor must be present in one of the groups (experimental or control),

but not in the other.

A variable cannot be confounding if it occurs

to the same degree in both groups.

Random assignment is one method used to prevent confounding variables.

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What are some examples of �confounding variables?

age

intelligence level

ethnicity

sex

political beliefs

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What is experimental validity?

The extent to which a

test or experiment measures or

predicts what it is supposed to.

For instance… if you take a driving test and pass it, we should expect to see accurate driving skills from you.

The driving test would be considered a valid measure of your ability to drive.

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Researchers surveyed 800 high school students enrolled in AP® Psychology to determine whether students with higher scores on anxiety scales had lower scores on standardized tests. Students with higher scores on anxiety scales were indeed found to have lower scores on standardized tests.

Explain how each of the following terms or phrases applies to the situation described above:

  • random sampling
  • generalization
  • correlation does not mean causation

4. What Would You Answer?

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Learning Target 6-1 Review

Explain what it means when we say

two things are correlated, and

describe positive and negative correlations.

  • Correlation is the degree to which two variables are related, and how well one predicts the other.

  • In a positive correlation, two factors increase or decrease together. In a negative correlation, one variable increases as the other decreases.

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Learning Target 6-1 Review cont.

Explain what it means when we say

two things are correlated, and

describe positive and negative correlations.

  • A correlation coefficient is a statistical measure that describes the strength and direction of a relationship between two variables, from +1.0 through zero to -1.0

  • The relationship may be displayed in a scatterplot, in which each dot represents a value for the two variables.

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Learning Target 6-2 Review

Explain illusory correlations and

regression toward the mean

  • Illusory correlations are random events that we notice and falsely assume are related.

  • Regression toward the mean is the tendency for extreme or unusual scores to fall back toward their average.

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Learning Target 6-3 Review

Discuss why correlations enable prediction

but not cause-effect explanation

  • Correlations allow prediction because they show that two variables are related.

  • Correlation can indicate the possibility of a cause-effect relationship, but it does not prove the direction of the influence, or whether an underlying third factor may explain the correlation.

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Learning Target 6-4 Review

Describe the characteristics of experimentation

that make it possible to isolate

cause and effect.

  • To discover cause-effect relationships, psychologists conduct experiments, manipulating one or more variables of interest and controlling other variables.

  • Using random assignment, they can minimize confounding variables, such as preexisting differences between the experimental group and the control group.

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Learning Target 6-4 Review cont.

Describe the characteristics of experimentation

that make it possible to isolate

cause and effect.

  • The independent variable is the factor manipulated to study its effect;
  • the dependent variable is measured to discover any changes occurring in response to the manipulation of the independent variable.
  • a double-blind procedure is used to avoid the placebo effect and researcher or subject bias.
  • An experiment has validity if it measures what it is supposed to measure.