Value Ready
AI Prompt Guide
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Selling is going to be tougher in 2025!
2
1
AI-Driven Buyer Expectations
Buyers are leveraging AI to research faster and more efficiently than ever, raising the bar for how prepared sellers must be.
2
Hyper-Personalization
Generic sales pitches are becoming obsolete. Sellers need to deliver highly personalized, relevant value at every touchpoint.
3
Increased Scrutiny on Investments
As businesses become more cautious with spending, sellers must justify value with clear ROI and strategic alignment.
4
Data-Backed Selling
Data-driven insights are becoming essential to demonstrate clear, measurable impact, helping buyers make decisions confidently.
5
Stakeholder Value Alignment
With more decision-makers involved, sellers must navigate complex buyer ecosystems and align value across teams.
2025 B2B Buying Trends
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Buyers expect more value across the buying cycle
3
Credibility Ready
Client Ready
Narrative Ready
Buyer Ready
Discovery Ready
Demonstration Ready
Justification Ready
Approval Ready
Negotiation Ready
Impact Ready
Value Ready Framework
BUILD
TRUST
UNDERSTAND NEEDS
DELIVER
INSIGHTS
DRIVE
EXECUTION
Click on “Slideshow” button in Google Slides, and then on a word in the framework to jump to useful prompts
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BUILD TRUST
Name | Goal | Tools that Enable | Useful Prompts | | |
Text Editing - for Errors Only | Improve the quality and efficiency of writing across written forms of communication |
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| You are an expert English editor. Please review the following content and make only essential corrections, such as fixing misspellings, grammar issues, missing words, or syntax errors, while preserving the original tone and structure. Here's the content to edit: [insert your content here] | |
Text Editing - adding value | Improve the quality and efficiency of writing across written forms of communication |
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| You are an expert English editor and like to punch up copy. Please review the following content and take it to a new place, making it more concise, improving the tone, etc. Please also make only essential corrections, such as fixing misspellings, grammar issues, missing words, or syntax errors. Here's the content to edit: [insert your content here] | |
Text Editing - strategic review | Improve the quality and efficiency of writing across written forms of communication |
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| You are an expert English editor and like to think strategically. Please review the following content and offer ideas for how to improve it. Please list your ideas by numbered bullet points for easy reading. Here's the content to review: [insert your content here] | |
Target Buyer / Persona Feedback on Content | Use AI generated SME or target audience personas to evaluate and adjust content |
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| You are a target buyer who fits the [persona name] profile. Review the following content as if you were evaluating it from the perspective of [persona’s role], considering your industry challenges, goals, and needs. Provide feedback on the following:
Please provide specific feedback based on your experience and how this content can better address the needs of [persona name]. | |
Credibility Ready Prompts
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LinkedIn Comment | Contribute relevant content to build credibility and personal brand while leading audience to how I can be relevant. |
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| Imagine you are a thought leader who wants to add a valuable, insightful comment to someone else’s LinkedIn post. Please help me do this. My role is [Role] at [Company URL]. Your goal is to help me engage meaningfully by expanding on the post’s key points, offering fresh perspectives, or posing thought-provoking questions. The comment should demonstrate my expertise, engage the post author, and add value for the broader audience. Keep it professional yet conversational, with a natural segue into how my company can be relevant to the poster’s audience. Here’s the post: [cut original post and paste here]. | |
LinkedIn Post Hook Generation | Generate an opening line to compel the reader to read your post | ||||
Credibility Ready Prompts
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
LinkedIn About Section | Sharpen your about section and make it more buyer-ready. |
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| You are a LinkedIn profile optimization expert, focused on making profiles relevant to target buyers. My target buyers are [describe target buyers, e.g., industry, role, pain points]. Review my ‘About’ section and improve it by:
Keep the ‘About’ section concise and engaging, while directly addressing my buyers’ priorities. Attached please find my LinkedIn Profile as a pdf. [See notes on how to generate a PDF of your profile] | Here are the step-by-step instructions for downloading your LinkedIn profile as a PDF:
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Credibility Ready Prompts
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Summarizing Content | Save an immense amount of time while reviewing more content to improve your understanding. |
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| You are an expert at summarizing long, complex documents. Please review the following document [attach or link to the content such as an annual report, industry study, or analyst survey] and provide a clear, concise summary. Focus on:
The goal is to extract the big ideas and practical steps that my company can take to capitalize on the insights in this document. Here's a link to my company for reference [add company link here]. | |
Credibility Ready Prompts
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Industry Research | Understand the broader trends in an industry. |
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| You are a top-tier researcher in [industry]. Please provide a comprehensive analysis of the key headwinds and tailwinds currently shaping the industry. For each trend, include relevant data points, statistics, or case studies that illustrate its impact. Additionally, offer insights into how these trends are likely to influence the industry in the short and long term. | |
Prospect Research | Show up for a meeting "value-ready," showing the prospect you have done your homework and want to respect their time. |
| Act as my research assistant helping me prepare for an upcoming meeting with my prospect. The person I'm meeting with is [Name], and their role in the business is [Role]. They work for [Company Name]. Please visit this site [Add hyperlink] so you know what I want to sell to them. Next, let me know the trends and pressures facing their organization in relation to the solution I want to sell them. Then let me know what you think would be the person's objectives and key metrics they are focused on, and the key challenges that might be getting in their way that my solution can help them address. Please also suggest competitive alternatives to my solution that they would naturally consider, and then give me ideas for how I can position my solution in relation to those competitive alternatives. | | |
Client Ready Prompts
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Gather Key Statistics for Making a Compelling Case | Create more compelling content while demonstrating thought leadership. | Please find relevant statistics that will help me substantiate the argument, "(put your thesis here)" | You can use any LLM to do this task, but I do find Perplexity doing the best at citing sources. | ||
Prospecting Email and Message | Sharpen your outreach communications with short relevant emails. |
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| You are an expert copywriter with in-depth knowledge of the [specific industry]. Craft a concise, engaging sales prospecting email that highlights two key insights or challenges within the industry where my company’s solutions can provide value. Use the following link for reference: [insert company/solution URL]. Please conclude with a strong, action-oriented call to action that encourages the recipient to take the next step. | You can add to the prompt: Create 3 more emails for a sequence of 4 email messages. |
Client Ready Prompts
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Name | Goal | Tools that Enable | Useful Prompts | | |
Step A: Prepare AI Model | Prep Your Model for Narrative Development |
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| ROLE: I would like you to act like a marketing and sales consultant who can help me craft a sales narrative for what I have to offer my clients. First, let me provide you with a few inputs. TARGET ORGANIZATION: My clients are [describe what types of businesses you are focusing on including key characteristics of your ideal client profile | list characteristics of clients you are not targeting including any negative client characteristics which would imply a less-than-ideal fit] TARGET BUYER: My target buyer is [describe the characteristics of your target buyer, including their typical titles and the role(s) they typically play for the target business. Try to focus on the “buyer” meaning they likely are the contract signer] SOLUTION: My offering I am providing them with is [describe your solution/offering or upload a pdf of your solution or solution web page.] Please wait and don’t offer advice just yet. I will next ask you a series of questions to answer as my sales narrative development consultant. | |
Narrative Ready Prompts
(follows a progression)
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Step B: Identify Big Problem Theme | Iterate with outputs to land on the right theme. |
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| BIG PROBLEM: What is the big problem the buyer will want to solve or should want to solve if they are not aware of it? This problem will need to have a name that is four words or less. What are the associated “mini challenges” that combined result in the “big problem?” How would you characterize and set up the formula for quantifying the costs of the problem including the mini-challenges, and the costs of inaction to solve it, including emotional, operational, and financial costs? | Review the output after pasting the prompt, and start to iterate to get the right “big problem” and “mini-challenges” defined. You can use the prompt, “Please generate a list of 10 new ‘big problems’ using four words or less to choose from.” Once you have the big problem defined, you can say, “Let’s define the “Big Problem” as …. Now, regenerate the mini-challenges and associated costs. |
Step C: Determine Big Outcome Theme | Iterate with outputs to land on the right theme. |
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| DESIRED OUTCOME: What is the desired outcome the buyer can realize with the solution being brought to them? This outcome will need to have a name that is four words or less. What are the key associated benefits of achieving the outcome, including emotional, operational, and financial benefits? Please name the benefits in 4 words or less, and then give a short description of each. How can the benefits be quantified? What are the formulas to use for the benefit calculations? | Review the output after pasting prompt, and start to iterate to get the right “desired outcome” and “mini-benefits” defined. You can use the prompt, “Please generate a list of 10 new ‘desired outcomes’ using four words or less to choose from.” Once you have the desired outcome defined, you can say, “Let’s define the ‘Desired Outcome’ as <your answer>. Now, regenerate the mini-benefits and associated benefit calculations. |
Narrative Ready Prompts
(follows a progression)
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Step D: Uncover Big Solution Theme | Iterate with outputs to land on the right theme. |
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| SHOWCASED SOLUTION: What is the approach the buyer can take to solve the problem and achieve the desired outcome? The solution approach will need to have a name that is four words or less. Please let us know the solution attributes that make up the big solution that we can provide. Make the list of attributes and explanations a list of 6 or less. What can we say are our 3 key differentiators - naming them first, and then providing explanations that would be perceived as value to the buyer? What can the seller use to communicate differentiated value from competitive alternatives, including the buyer’s organization's existing status quo and direct competitive alternatives? Please group the competitors by competitor category type, and then mention a few competitors by name for examples and key points of differentiation and associated value. | Review the output after pasting prompt, and start to iterate to get the right “showcased solution,” “solution attributes,” and “key differentiators” defined. You can use the prompt, “Please generate a list of 10 new ‘showcased solutions’ using four words or less to choose from.” Once you have the “showcased solution” defined, you can say, “Let’s define the ‘Showcased Solution’ as <your answer>. Now, regenerate the solution attributes, key differentiators, and competitive categories and points of differentiation. |
Narrative Ready Prompts
(follows a progression)
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Step E: Prescribe Next Steps | |
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| PRESCRIBED NEXT STEPS: What is a recommended sequence of next steps to support the buyer’s journey? Please offer three to five suggestions for actions to be taken, and characterize the actions as customer buying milestones meaning actions the customer will be taking as part of that milestone step of the buyer’s journey. | Review the output after pasting the prompt, and start to iterate to get the right “next steps. |
Step F: Craft Sales Narrative | |
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| SALES NARRATIVE FOR A 45-MINUTE MEETING: Please rewrite this whole piece of work as a sales narrative. Provide me with the actual words I would use with a target buyer, assuming a 45-minute meeting. Please start with initial context setting and then move into the big problem, desired outcome, and big solution, our differentiators, and then prescribed next steps. Please use "you language" as much as you can. | Please use the preceding Narrative Ready prompts before you conclude with this prompt. |
Narrative Ready Prompts
(follows a progression)
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Building Personal Connections | Cultivate meaningful personal connections with the buyer. |
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| You are a relationship-building specialist. Guide me on how to cultivate personal connections with the buyer by conducting thorough research. What steps can I take to make them feel special and appreciated, ensuring a personal touch that strengthens trust? Attached is the buyer's LinkedIn profile. [Attach buyer profile. See notes.] | Key steps to download a potential buyer's LinkedIn Profile:
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Understanding the Buyer’s Ecosystem | Gain a deep understanding of the buyer’s ecosystem to anticipate needs and challenges. |
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| You are a market research expert. Help me analyze the buyer’s ecosystem, including their industry, competitors, and key challenges. How can I anticipate their needs and position myself as a proactive partner addressing these challenges? Attached is the buyer's LinkedIn profile. [Attach buyer profile. See notes.] | Key steps to download a potential buyer's LinkedIn Profile:
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Buyer Ready Prompts
UNDERSTAND
NEEDS
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Positioning as a Trusted Advisor through Discovery | Position yourself as a trusted advisor by providing insights that drive meaningful change. |
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| You are a strategic advisor. Help me position myself as a trusted partner during the discovery process by delivering insights that can drive meaningful change for the client. What types of insights and strategic questioning will demonstrate my ability to lead them through transformative outcomes? Here's [client name and url] and here's the solution I want to sell to them. [Input solution content / url] | |
Leading a Conversational Discovery Journey | Guide clients through a conversation that uncovers their deepest challenges and opportunities. |
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| You are an expert in client discovery. Help me design a conversational approach that leads the client through a journey, uncovering and clarifying their biggest challenges and opportunities. What strategic questions should I ask to ensure a deep, meaningful discovery? Here's [client name and url] and here's the solution I want to sell to them. [Input solution content / url] | |
Discover Ready Prompts
UNDERSTAND
NEEDS
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Integrating Client-Specific Scenarios | Tailor the demonstration to client-specific scenarios and strategic outcomes. |
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| You are an expert in personalized sales presentations. Help me craft a demonstration that integrates client-specific scenarios and strategic outcomes. How can I make the demonstration more relevant and impactful for this particular client’s needs and challenges? Here's [client name and url] and here's the solution I want to sell to them. [Input solution content / url]. Here's the challenges we discussed the outcomes the client is seeking. [Input challenges and outcomes here] | |
Positioning as a Trusted Partner | Position yourself as a trusted partner during the demonstration by showcasing deep understanding and alignment with client goals. |
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| You are a strategic sales advisor. How can I use the demonstration to position myself as a trusted partner by demonstrating deep understanding of the client’s goals? What insights or techniques can I use to inspire trust and confidence in our partnership? Here's [client name and url] and here's the solution I want to sell to them. [Input solution content / url]. Here's the challenges we discussed and the outcomes the client is seeking. [Input challenges and outcomes here] | You can also add transcripts of your client discovery meetings into the prompt if you record them. |
Demonstration Ready Prompts
DELIVER
INSIGHTS
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Aligning with Client Vision | Ensure the business case aligns with the client’s long-term goals and vision. |
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| You are a strategic business consultant. Help me craft a business case that demonstrates how our solution aligns with the client’s long-term vision and priorities. What key elements should I include to show alignment with their strategic objectives? | |
Quantifying Financial Value | Provide a data-driven justification that quantifies the solution’s value in financial terms. |
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| You are a financial analyst. Guide me in creating a financial justification for this client, including ROI calculations and cost-benefit analysis. How can I clearly present the financial value our solution will deliver over time? | |
Addressing Risk and Positioning Value | Address potential risks and position the solution as an essential asset to the client’s success. |
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| You are a risk management expert. Help me address any potential risks the client might perceive in adopting our solution. How can I position it as indispensable, mitigating risks and emphasizing the long-term value? | |
Justification Ready Prompts
DELIVER
INSIGHTS
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Contract or Agreement Review | Identify any risks or even blind spots in an agreement |
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| You are a trained attorney specializing in contract law. Please review the following agreement and:
Your goal is to ensure the agreement is comprehensive, balanced, and minimizes legal and financial exposure. | |
Identify Key Stakeholders and Priorities | Align with organizational priorities. |
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| Help me identify the key stakeholders I should engage with to ensure alignment throughout the approval process. What questions should I ask to uncover their priorities and concerns? | |
Approval Ready Prompts
DRIVE
EXECUTION
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Understanding Client Priorities | Align negotiation strategy with the client’s core needs and priorities. |
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| You are a negotiation strategist. Help me tailor my negotiation strategy by understanding the client’s key priorities and how our solution addresses them. How can I highlight these areas to shift the focus away from price and toward long-term value? Attached is my proposal as an input. [Attach proposal] | |
Partnering with Procurement | Foster a collaborative relationship with procurement to create innovative solutions. |
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| You are a procurement expert. How can I engage procurement as a partner during negotiations to create innovative solutions that meet their goals while maintaining the value of our offering? What strategies can I use to build long-term trust? Attached is my proposal as an input. [Attach proposal] | |
Minimizing Price-Focused Discussions | Keep the conversation centered on value rather than price. |
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| You are a value-based selling expert. How can I steer the negotiation away from price-focused discussions and highlight the strategic, long-term benefits of our solution? What talking points will resonate with the client’s goals and foster a partnership mindset? Attached is my proposal as an input. [Attach proposal] | |
Negotiation Ready Prompts
DRIVE
EXECUTION
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Name | Goal | Tools that Enable | Useful Prompts | Notes | |
Measuring Solution Impact | Create a robust impact measurement strategy that quantifies the benefits of the solution. |
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| You are an impact measurement expert. Help me design a comprehensive impact measurement strategy that clearly demonstrates the value our solution delivers. What key metrics should I track to provide detailed insights into the solution’s benefits? Attached is my proposal as an input. [Attach proposal] | |
Aligning the Delivery Team with Client Expectations | Ensure the delivery team is fully prepared and aligned with the client’s expectations for success. |
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| You are an operational alignment consultant. Guide me on how to ensure the delivery team is ready and aligned with the client’s expectations. What steps should I take to facilitate clear communication and guarantee that the implementation meets or exceeds their goals? Attached is my proposal as an input. [Attach proposal] | |
Communicating and Expanding Value | Craft compelling narratives that communicate the impact and uncover opportunities to expand value. |
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| You are a storytelling expert. Help me create a compelling narrative that communicates the measurable impact of our solution. How can I also identify and present opportunities to enhance and expand the value we deliver to the client? Attached is my proposal as an input. [Attach proposal] | |
Impact Ready Prompts
DRIVE
EXECUTION
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ONE ANSWER
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