2025 Case Study

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Case Study - Overview

Criminal Defense - Family Law

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Our law client needed to be the top choice when someone searched for legal help in Criminal or Family Law.

They operate in a highly competitive metro area, so it was critical to target the right audience using smart keyword strategies.

Increase leads and phone calls by:

- Boosting website traffic

- Improving visibility on Google Business Profile�- Driving more conversions from both paid and organic efforts

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We launched a multi-channel digital strategy - including Google PMAX, Search, OTT/CTV, Display, Spotify, and YouTube ads - to keep the brand visible across all devices and drive more calls and case inquiries.

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Solution

Goal

Challenge

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Campaign Overview: Strategy & Tactics

Case Study:

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Audience

Media Mix

Google Ads: Running different ad groups related to:

- Criminal Defense -Family Law -Firearm -DUI

• Performance Max
• Focused heavily on conversion-centric actions like phone calls, form fills, website actions, etc.

Responsive Ads

• Responsive ads that re-target those who were served a Google search ad.

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Video Ads | Video Display & OTT/CTV Video

• Using 3rd party data, we served ads to those most likely seeking divorce support, family law support or those most likely separated.

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YouTube Video Ads

• Ran non-skippable ads that retargeted those that searched for keywords on Google related to criminal defence or family law.

Geography: Specific cities in or around OKC.

�Keywords Targeted:

Oklahoma City Criminal Defense Lawyer

OKC Family Law Attorney

Criminal Defense Attorney Oklahoma

Family Lawyer Oklahoma City

Divorce Lawyer OKC

Child Custody Lawyer Oklahoma City

Military Divorce Oklahoma

Criminal defence

Family law

Child custody

Alimony & support

Reduction of charges

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Legal

Our Legal client needed to stand out in a crowded legal market. We launched a multi-channel digital campaign across Google, YouTube, Spotify, and streaming TV to consistently reach the right audience and drive more traffic, calls, and conversions.

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Case Study:

The Challenge:�Our client needed to stand out in a crowded legal market and be the first firm people found when searching for legal help.

Our Approach:� We launched a full-scale digital ad campaign across multiple platforms to consistently reach the right people:

• Google Ads targeting Criminal Defense, Family Law, DUI, and Firearm categories
• Performance Max campaigns focused on driving high-value actions like phone calls and form fills
• Responsive Display Ads to re-engage people who already saw their ads
• Video Ads across YouTube, OTT/CTV, and other platforms, shown to people likely going through separation or legal issues

The Results:� ✅ 6,917+ tracked conversions from calls, form fills, emails, and Google profile actions� ✅ 29,568 new users visited the website through our campaigns� ✅ 2.1 million + impressions delivered with a frequency cap of 8 ads per person/day to avoid ad fatigue

Why It Worked:� By targeting the right people at the right time and using the right platforms, our client stayed top-of-mind - and it paid off with real leads and measurable growth.

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Campaign Overview: How it Worked

Results and Summary

Campaign Stats

Case Study:

The Challenge:� Our client needed to stand out in a crowded legal market and be the first firm people found when searching for legal help.

Our Approach:� We launched a full-scale digital ad campaign across multiple platforms to consistently reach the right people:

• Google Ads targeting Criminal Defense, Family Law, DUI, and Firearm categories
• Performance Max campaigns focused on driving high-value actions like phone calls and form fills
• Responsive Display Ads to re-engage people who already saw their ads
• Video Ads across YouTube, OTT/CTV, and other platforms, shown to people likely going through separation or legal issues

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The Results:� ✅ 6,917+ tracked conversions from calls, form fills, emails, and Google profile actions� ✅ 29,568 new users visited the website through our campaigns� ✅ 2.1 million+ impressions delivered with a frequency cap of 8 ads per person/day to avoid ad fatigue

Why It Worked:� By targeting the right people at the right time and using the right platforms, our client stayed top-of-mind - and it paid off with real leads and measurable growth.

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Campaign Creative

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Thank You

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