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COMPETITOR ANALYSIS

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Survey Results

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M.B.

Thank you, Lori. Now I’ll walk you through our ideation process.

So, working on our I LIke, I Wish, What If activity, we thought: what would we like to see or wish the app could be? What if there were no limits? What if we could dream up anything?
We liked the idea of a beautiful interface with happiness assessments, video libraries, meditations and of course accurate information. We wished for personalized suggestions, a community forum, progress tracking, and access to mentorship.
But it was the What If category where or app really started to get interesting and take shape! We thought What if we had an interactive body map? What if we could include virtual reality? What if we could provide beginner kits to users who didn’t know where to start?
And the biggest What if…Going even more outside the box… what if the app could measure a users’ vibrations to provide a baseline assessment of their wellness?

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A Feature Prioritization Matrix helped us prioritize our apps’ features and we decided to go for the those with the highest impact.
From the highly complex category, we chose to include chakra energy reading which we made a focus feature, a unique tool within the app we call the “body scan” which generates an auric reading
We wanted the onboarding to summarize how the app works
We also included community forum with access to mentors, group discussions and group practices
And personalized suggestions for dream analysis, sounds and color therapies, meditation, reiki healing, psychic and tarot readings, crystals
We also decided to include a shop with items available for purchase
As well as allowing the user to create a profile where they track interests, history, save aura readings and suggestions

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M.B.

For the logo we chose the Lotus flower, a symbol of spiritual awakening and enlightenment.
The petals each represent one of the following primary aura colors:
Red - Root or Base Chakra — Groundedness, ambition
Orange — Sacral Chakra — Confidence and Emotional balance
Yellow — Solar Plexus Chakra — Inner Happiness and optimism
Green — Heart Chakra — unconditional love, harmony
Blue — Throat Chakra — Confident in knowledge and communication
Indigo — Third Eye Chakra —Tranquility, Empathy
Purple — Crown Chakra — Intuition, psychically connected
We chose the friendly rounded typeface, poppins for most headers and body text
We went with the script font Lobster for our logo type and also used sparingly for the largest headlines. It gives the vibe of friendly peaceful ease

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J

Userflow for Soulvana - Tell the story of what we wanted from our app.

The concept developed from the idea that spiritual growth requires a deep understanding of knowing yourself. We wanted to offer an app that could act as a spiritual assistant. It would give personalized suggestions based on how you’re feeling, to help you relax and get in touch with yourself. We wanted to offer a safe place that is always available to help. But how? We came up with the name Soulvana as a spirituality app, that is special because of how it adapts to the user. We wanted to take this idea big, so we said, what if there was a way that the iphone can do a body scan and develop a complete personalized reading for the user - it would tell them what color their aura is reading and how to improve it through various spiritual techniques, and even offer them suggested starter kits that they can purchase to provide them with all the tools they need.

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