Duration: 1-2 class sessions

"Do Good" Entrepreneurship

Pathway: Finance, Hospitality & Tourism

Learning Format: Blended Learning

Essential Questions

Teacher Preparation

Lesson 3

Lesson Overview

Future Ready Skills

• How can for-profit companies infuse a "Do Good" mission in an authentic and meaningful way?
• What motivates a social entrepreneur?

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Learners will work with their company teams and be introduced to "Do Good" entrepreneurship and identify a social cause for their beverage company.

Resources

Conduct research on the local issues to become familiar with data sources to share with learners that could include local nonprofit/think-tank websites and reports or governmental websites. Determine if learners will have completed the store tour visits by the next meeting class and if any modifications to the slides presentation is required.

Click on your copied BevLaunch portfolio and go to Lesson 3: "Do Good" Entrepreneurship

Google Slides Presentation

• Social awareness
• Communication
• Initiative and Self-direction

Final Pitch Slide

Lesson video introduction

LEARNING.NAF.ORG

PG 1 OF 3

Lesson 3

"Do Good" Entrepreneurship

Part 1: Activity: Learner Assignment

Activity: Whole Group/Class

Time: 10-15 mins.

Time: 30-40 mins.

Present the Google slides presentation. The first content slide has a debrief activity for the store tour learners should have previously completed.

Assign each group 1-2 Sustainable Development Goals per group, each group should:

• Watch a short video on their assigned goal(s)
• Conduct internet research on your goal(s)
• Find local data related to your goal. Example: how is gender inequality manifested in your local community/county/city or state?
• In your group, use the choice board (Google slides slide 17) to decide what you will innovate and how the group will showcase it.
• Groups showcase to the class

Begin with an icebreaker: Austin’s Butterfly: Building Excellence in Student Work (6:31 mins) to introduce peer feedback. Watch this with your students and discuss the norms that made peer critique successful. From there, choose your critique norms and come to

consensus as a class.

Simple norms, as seen in Austin’s butterfly video, for providing high-quality peer critique

can be boiled down to the following: Be kind. Be helpful. Be specific.

Though simple, these are not necessarily easy, so be sure to discuss examples and counter-examples and to model what kind, helpful, and specific feedback sounds like. An example can be modeled using the past example pitch decks of previous BevLaunch teams.

Review the definition of a mission statement: A mission statement is a description of the fundamental purpose of a group or organization; a reason for existing.

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The objective of the group should be to craft a short one-sentence mission statement that can address the following:

• What is the passion or cause impacted?
• How will you bring about that change?

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Part 2: Activity: Learner Assignment

Time: 30-40 mins.

LEARNING.NAF.ORG

PG 2 OF 3

Lesson 3

"Do Good" Entrepreneurship

LEARNING.NAF.ORG

PG 3 OF 3

Assessment (optional)

Asynchronous Learning

Group presentations on UN SDGs using the suggested rubric can be graded and peer feedback can be formalized so that each learner is responsible for turning in a feedback form.

Students watch How to be a Do Good entrepreneur: Andy Stoll at TEDxUIowa. Add a new page for reflections to your portfolio. After watching the video,

• Answer the questions posed by Andy: What problem do you want to solve in the world? It could be a problem that is frustrating, making you wonder, why does that even happen? This could be different from what you decided upon with your group.
• What was Andy's process for determining the problem he wanted to solve? What is your takeaway from the video that you can apply for this project and in general?

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The educator can review Patagonia's mission statement:

"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

• What is the passion or cause impacted? [protect the environment]
• How will that change be achieved? [making products with no harm]

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Teams regroup and develop their mission statements. They may need to review additional "do good" companies' missions discussed in the first part of the lesson.

• Each team will share its mission statement with at least one other group and each team member in the other group will provide peer feedback following critique norms. Direct learners to Lesson 3: "Do Good" Entrepreneurship. Each group will go back to their teams and determine their do good mission and add to their portfolio page.
• After finalizing their mission statements, teams will fill in the "Mission" section of their final pitch slide.