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VR Museum Business Model�by Rika Damayanti

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VR Museum

(Virtual Reality Museum)

Museums aim to bring collections to life and VR is an excellent tool for this. It offers a different experience – that of total immersion in an exhibit. Many museums around the globe are already embracing its potential.

-Louvre, Paris (Oct ‘19)

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Mobile App for VR Museum

  • Virtual Reality experience combines moving image, sound and interactive design to create a deeply engaging way to immerse visitor with the VR subject.

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VR Museum Business Models – Mobile App

Brand

VR museum mobile applications can be useful for obtain a reputational benefit for instance, improve brand image of museum and developer

Advertising

Investment is recovered by offering advertisement within the application

Freemium

Applications can be accessed for free with some paid premium content. Users can choose as needed.

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Business Model Canvas for VR Museum Mobile App

Key Partner

  • Museum
  • Investor
  • Google Playstore
  • Apple Appstore

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Key Activities

  • Research and development
  • Product Design
  • Product development
  • Marketing and Sales
  • IT operation and Maintenance

Key Resources

  • Developer
  • Infrastructure server
  • Mobile app

Value Proposition

  • Easy to access
  • Interactive (Animation)
  • Informative

Customer Relationship

  • Help center
  • Special reservation
  • Special Event

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Channels

  • Social media
  • Online Ads
  • Word of mouth
  • Google Playstore and
  • Appstore

Customer Segment

  • Experience Seeker
  • Edutainment seeker
  • Entertainment seeker
  • Knowledge seeker

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Cost Structure

  • Application Development cost
  • Legality
  • Infrastructure server cost
  • Operation and maintenance cost
  • Marketing cost

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Revenue Streams

  • Advertisement
  • Premium content, Ex: School/Family Online Trip Guide and related online courses

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VR Museum Mobile App Features

  • 360 degree-view panoramic
  • Free access
  • Can easily access wherever and whenever by mobile device
  • Interactive visual information
  • Bilingual audio: English and Bahasa Indonesia

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VR Museum Web

  • Using Web VR means that virtual visitors can use it anywhere, as long as a Web VR-capable browser is used.
  • The tours include both permanent and past exhibitions with the core tour offering dozens of panoramic images that can be navigated via an on-screen map or interactive arrows.

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VR Museum Business Models – Web

Freemium

VR Web can be accessed for free with some paid premium content. users can choose as needed

Advertising

Investment is recovered by introducing advertisement within the Web

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Business Model Canvas for VR Museum Web

Key Partner

  • Museum
  • Investor
  • Infrastructure server

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Key Activities

  • Research and development
  • Product Design
  • Product development
  • Marketing and Sales
  • IT operation and Maintenance

Key Resources

  • Developer
  • Infrastructure server

Value Proposition

  • Interactive (navigation and detail)
  • Informative
  • Up-to-date

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Customer Relationship

  • Special reservation
  • Related news

Channels

  • Social media
  • Online Ads
  • Word of mouth
  • Browser

Customer Segment

  • Experience Seeker
  • Edutainment seeker
  • Entertainment seeker
  • Knowledge seeker

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Cost Structure

  • Web development cost
  • Legality
  • Infrastructure cost
  • Operation and maintenance cost
  • Marketing cost

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Revenue Streams

  • Advertisement
  • Premium content, Ex: School/Family Online Trip Guide and related online courses

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VR Museum Web Features

  • 360 degree-view panoramic
  • Free access
  • Can easily access wherever and whenever with PC/Laptop
  • Interactive navigation arrow

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VR Museum Exhibition

  • VR Museum Exhibition provides a real experience for museum visitors to see collections from the museum to be more interactive

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VR Museum Business Models – Exhibition

Leasing

The museum sells exhibition content and rents VR controllers and headsets to visitors who want to experience interactive visual reality

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Business Model Canvas for VR Museum Exhibition

Key Partner

  • Museum
  • Investor
  • Virtual Reality Developer
  • Supplier VR Equipment/VR Manufacturers

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Key Activities

  • Research and development
  • Product Design
  • Product development
  • Marketing and Sales
  • IT operation and Maintenance

Key Resources

  • Developer
  • VR Equipment
  • Physical space
  • Guide/Customer service

Value Proposition

  • Realistic
  • Interactive
  • Special-Effect

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Customer Relationship

  • School tour package
  • Special price for online reservation
  • Special Event

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Channels

  • Museum
  • Social media
  • Online Ads
  • Word of mouth

Customer Segment

  • Experience Seeker
  • Edutainment seeker
  • Entertainment seeker
  • Knowledge seeker

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Cost Structure

  • The cost of making the VR exhibition
  • Buying VR Equipment/Upgrade equipment
  • Legality
  • Upgrade VR content cost
  • Operation and maintenance

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Revenue Streams

  • Pay per VR Exhibition Tour

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VR Museum Exhibition Features

  • 360 degree-view panoramic
  • Visual Interactive
  • Immersive augmented reality experience
  • Bilingual Audio: English and Bahasa Indonesia