NON-TRADITIONAL OUT OF HOME

Place-Based + Social + Experiential

PLACE BASED + SOCIAL EXPERIENTIAL

TARGET AUDIENCE

We offer a wide variety of life-style based media network for all target audiences. All campaigns are completely custom and professionally networked. We saturate brand messaging to specific geographies, ages, income, and ethnicities.

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MEDIA STRENGTH

Deliver grassroots messaging directly to target audiences via select lifestyle venues and aligned social channels. Tap into the lives of your target audiences with an integrated approach designed to motivate, encourage, engage, and drive action.

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NATIONAL REACH – HYPER LOCAL FEEL

VENUE BUNDLES FOR TARGET AUDIENCES

LOW INCOME + MINORITY IGA Grocery, C-Store, Bodega, Affordable Housing, Laundromats, Check Cashing, Department Thrift Stores and more….

YOUNG FAMILY Baby Jam, Daycare, Pediatrics, Children’s Museums, Terrariums, and more..

TWEEN + TEEN Schools, Recreation Centers, Arcades, Malls, C-Stores, and more…

ADULT M+F Bars, Restaurants, Dispensary, Grocery, Pharmacy, Apartment Housing, Doctor Offices, Barber Shop, Salons, Health Clubs, Yoga, and more…

AFFLUENT ADULT Baby Jam, Golf Course, Country Clubs, Yacht Clubs, Marinas, Resorts, Salon, Yoga, Health Clubs

SENIOR 60+ Senior Community Centers, Senior Living, Pharmacy, Doctor Offices, Senior Fitness, Faith Based Organizations, Bowling Alley, Bingo Halls, Senior Paratransit

PROMINENT TOTEM PLACEMENT + TAKE ONE DISTRIBUTION

SUPERMARKETS & GROCERY STORES

Tap our national network of supermarkets and grocery stores across the country. According to multiple grocery chain suppliers, traffic spiked as high as 40% in 2020. Our custom Totem signage placement puts your OOH messaging at the forefront of habitual consumer commerce centers.

Forbes states that 70% of purchase decisions are made in-store by consumers; and it makes sense since shoppers spend an average of 41 minutes per visit, and go often, sometimes 2-3 times per week, so supermarket advertising offers not only exposure to shoppers, but repetition as well, resulting in saturation of its message to the consumer.

SUPERMARKETS & GROCERY STORES

PHARMACIES

• Tap our national network of over 30,000 pharmacies across the country
• Reach consumers while health & wellness is top of mind
• Pharmacy Bags + Totem Displays provide the perfect vehicle for carrying your messaging at these trusted locations
• Nearly half of all Americans take prescription medication
• Avg. pharmacy fills 700+ prescriptions per week
• Adults 50+ account for 74% of all pharmacy business

PHARMACIES

PHARMACIES

CHECK CASHING STORES + LAUNDROMATS + AFFORDABLE APARTMENTS

• Tap our national network of Check Cashing Stores + Laundromats + Affordable Apartment Housing Complexes
• We have the most up to date national census data to reach any demographic based on household income, race/ethnicity, or geographic areas (state, county, metro, city, or zip code specific)
• Laundromats offer the perfect space to engage a captive audience. The average Laundromat consumer averages between 38-52 minutes of uninhibited dwell time. 
• In a 2017 study 94% of Laundromat customers noticed signage advertisement over a month-long flight and repeatedly looked at the advertisement. Half the viewers were highly engaged with the messaging either all or most of the time (14% all of the time 37% most of the time).

LAUNDROMATS

VARO BANK GOLD AWARD WINNING CAMPAIGN SYNOPSIS

CAMPAIGN OBJECTIVE Deliver targeted Varo Bank messaging to key communities, and audiences via Ocular Media’s expansive network of Laundromats. Drive awareness and add complimentary coverage against prominent traditional structures in each respective market. Key network contributor to the the strategic blending of frequency and impact placements.

TARGET AUDIENCE Adults 18-49 & Ethnically Diverse

TARGET MARKETS Atlanta, Baltimore, Charleston (SC), Las Vegas, Memphis, & New Orleans

CAMPAIGN TIMING Feb 15 – April 25 (2.5 Cycles)

NETWORK TYPE Laundromats (53) Total Locations

SIGNAGE TYPE (1) 60”H x 20”W Totem Display (dbl sided + free standing) & (1) 8”x8” Folding Table graphic

PROMINENT TOTEM PLACEMENT + FOLDING TABLE GRAPHIC

CUSTOM NETWORKS + INTERACTIVE MAPPING

Baltimore, MD Atlanta, GA Las Vegas, NV Memphis, TN

RECAP PERFORMANCE

• (53) Total Laundromat locations + (2.5) Cycles + (1) Cycle Value added
• 2,114,700 Total Targeted Impressions Generated across (6) markets
• Post-campaign survey suggests 67% - 86% of consumers were likely to consider banking with Varo Bank in the next 5 months
• OOH formats were the #1 recalled medium in Baltimore and Las Vegas and the #2 recalled medium in Atlanta, Charleston, Memphis, and New Orleans (behind only to social media)
• Consumers exposed to OOH were 2.6x more likely to download the Varo mobile app Display (160% lift) along with 55% website visitation increase versus those NOT exposed to OOH! (OAAA Case Study)

CHECK CASHING STORES

POINT OF CARE + ADULT SENIORS 65+

• Tap our national network of Doctor Offices, Convenience Clinics, Hospitals, Senior Centers, Senior Living Communities, and Bingo Halls
• Vast network of 12,000+ Senior Community Centers across the US
• Senior centers serve over 1.3 million adults aged 60+ every day. The average member visits 1–3 times per week with an average dwell time of 3.3 hours. Locations in this network have an average of 182 members (NCOA)
• Free Standing Displays can be equipped with NFC devices, and rack card brochures to help encourage, influence, and drive call to action

POINT OF CARE + ADULT SENIORS 65+

NATIONWIDE NETWORKS + ADULT SENIORS 65+

INTEGRATED – PLACE BASED + SOCIAL ENGAGEMENT

We provide unique sponsorship packages for targeting Seniors at select Community Centers. Our sponsorship package is based around seasonal events and activities that engage local Senior communities. These events are a powerful vehicle to connect brand and target audiences

• Naming rights to select senior themed events/activities. �Themed Dances, Bingo Night, Casino Night, Billiards, Socials, etc. 
• Digital marketing engine promoting event and driving �engagement. Social Media Clubs, Boomer Blogs, and �Boomer Influencers will be utilized to drive sponsored�event awareness. Estimated 30K impressions will be �generated weekly prior to event activation.
• Brand included in the social headline and/or �subject line of event promo and RSVP. Event sponsor �included in community e-newsletter and all on premise �collateral (flyers, newsletter, etc.). On-premise signage �displays included with sponsorships.

AFFLUENT TARGET AUDIENCES

• Tap into our national network of golf clubs, marinas, tennis clubs, athletic clubs, + private luxury transportation
• There are 31 million golfers in the US. 77% of golfers are male with an average age of 46. (Golf Digest)
• Totem pop-up displays will be visible near clubhouse entrances, concession/food rooms, restaurants, banquet halls. 
• Golf Cart Graphics approx. 8”H x 20” available at select courses
• Digital Banner Ads available at select course with golf cart GPS devices built-in.
• Displays can be equipped with NFC devices, and rack card brochures to help encourage, influence, and drive call to action

Country Club + Golf Course Media

PLANNING INFO & DEADLINES

• Need contract approval a minimum of 30-45 days prior to start date.
• Need artwork approval a minimum of 21 days prior to start date.
• Minimum of 15 location buy for all place-based networks.
• All networks can be customized to fit client objectives; markets, age, gender, ethnicity, income, budget, etc.
• All network locations must approve creative messaging and opt-in per campaign.
• Agency provided with finalized location list, maps and POP within 5-10 business days of program start date.

PLANNING INFO & DEADLINES

CONTACT INFO

DUSTIN MACAULEY – Owner/Founder

Office 503-878-4142

Cell 541-325-2507

dusty@ocularco.com