Midjourney for Apparel Photoshoots
www.getayna.com
Yash Bansal
Co- Founder
TEAM
Aastha Rajpal
Co- Founder
REAL OR GENERATED
or
or
or
or
L-1
L1
R1
L3
R3
L4
R4
L2
R2
1.5%
Low Conversions
40%
High Returns
75%1 buying decisions are influenced by photos but photoshoots are
Expensive�($80/SKU)
Time Consuming�(7 days/shoot)
Lack diversity in models
Apparel brands struggle with their sales funnel
THE PROBLEM
Low data points on Images
1https://www.weebly.com/guides/product-photography-guide/how-important-is-product-photography
THE SOLUTION
Reinventing Apparel photography with generative AI
ECONOMICAL
90% Cheaper
CUSTOMISABLE
All ethnicity, sizes or background
QUICK
Minutes instead
of Weeks
Ayna generates realistic photos, to personalise the shopping experience
PRODUCT
Current pricing for Indian brands
500
$1.2
BUSINESS MODEL
$8K
On avg. global pricing is 4X Indian Pricing
Photo - MOQ/month
Price / Photo
Min. ACV
Just in 6 weeks since launch
SELECT CUSTOMERS
10
Customers
1000+
Photos generated
$150K
ARR
$4M
In Pipeline
OUR WAIT LIST
13
Fashion Brands
6
Brands from Aditya Birla Group
4
Major global Partners
$4M in pipeline, all inbound
BRANDS REACHING US
CUSTOMERS LOVE AYNA
Ayna has been game changer for our photoshoots!
Zoheib Jilani, Founder, Womanlikeu
We used to struggle to find diverse women for our photoshoots. Thanks to Ayna, we never have to go back to traditional shoots
Nayantara Parikh, Creative Director, Fablestreet
We are in love with Ayna!
Rachika Singh ,Senior Brand Manager, Clovia
MARKET OPPORTUNITY (1 / 3)
400K
Fashion Brands
Globally
24K
Fashion Brands
In India
$58B
Global Market Opportunity
$2B
Indian Market Opportunity
On average every SKU requires 5 photos
$2
Charged per photo (Global)
$1.3
Charged per photo (India)
MARKET OPPORTUNITY (2 / 3)
*Source: https://probe42.in/
Company Types | Revenue bucket (in Rs.) | # of companies | # of style (Design & colour) | # of SKU (X 3 Sizes) | # of Photos | Pricing | Potential ACV | Market Size (in M) |
Enterprise (> 250 Cr) | > 1000 Cr | 43 | 18000 | 54000 | 270000 | $1 | $270 | $11.6 |
250 - 1000 Cr | 132 | 3600 | 10800 | 54000 | $1 | $65 | $8.6 | |
Mid market (50 - 250 Cr) | 50 - 250 Cr | 563 | 1200 | 3600 | 18000 | $2 | $36 | $20.3 |
Long tail ( 5 - 50 Cr) | 5 - 50 Cr | 2196 | 600 | 1800 | 9000 | $3 | $27 | $59.3 |
Long Tail (< 5 Cr) | < 5 Cr | 21066 | 600 | 1800 | 9000 | $3 | $27 | $568.8 |
| | 24000 | | | | | | $669 |
MARKET OPPORTUNITY (3 / 3)
Company Types | Revenue bucket (in Rs.) | # of companies | # of style (Design & colour) | # of SKU (X 3 Sizes) | # of Photos | Pricing | Potential ACV | Market Size (in B) |
Enterprise (> 250 Cr) | > 1000 Cr | 732 | 24000 | 72000 | 360000 | $2 | $720 | $0.5 |
250 - 1000 Cr | 2249 | 6000 | 18000 | 90000 | $2 | $216 | $0.5 | |
Mid market (50 - 250 Cr) | 50 - 250 Cr | 9594 | 2400 | 7200 | 36000 | $4 | $144 | $1.4 |
Long tail ( 5 - 50 Cr) | 5 - 50 Cr | 37423 | 1200 | 3600 | 18000 | $6 | $108 | $4.0 |
Long Tail (< 5 Cr) | < 5 Cr | 359000 | 1200 | 3600 | 18000 | $6 | $108 | $38.8 |
| | 409000 | | | | | | $45 |
Fashion focused
AI
Traditional
Generic
OUR COMPETITION
Commercial Photographers
AI- Fashion focused
AI - Generic
COMPARING OUTPUTS
3D models
PERFECT TIMING
Synthetic product photoshoots have been in demand for years with no viable solution
High demand for years
Solutions relied on 3D models
Unrealistic photos�Limited customizability
Generative AI in 2023
Stable diffusion models
Realistic photos
Unlimited customisations
PRODUCT ROADMAP
2024
2025
2026
Q1 - Q2
Q3 - Q4
Q1 - Q2
Q3 - Q4
Q1 - Q2
Q3 - Q4
Mannequin to Model Photoshoot
Human to Model Photoshoot
Consistent models for catalogue photoshoot
Self-Serve Website Portal
Marketplace Integrations
Shopify, Wix, WooCommerce plugins
Advanced Analytics & Tracking
Integrations with marketplaces of different countries
Celebrities & Influencers Models
Virtual Try On
GO TO MARKET - INDIA
OUTBOUND
Founder led
D2C events
Linkedin reachout
WhatsApp groups
INBOUND LEADS
INTEGRATION
SEO & SEM
Case Studies�Testimonials
Content marketing
Marketplaces
Shopify�WooCommerce
Magento
Current
Q2 2024
Q2 2025
��Channel partnerships�
PARTNERSHIPS
Q1 2024
Longtail
Enterprise
GO TO MARKET - GLOBAL
REFERRAL
PARTNERSHIPS
INTEGRATION
Referrals from Indian partner/customers�� Fashions houses (eg. Reliance and Aditya Birla) and advisors
Channel partnership�
Integration and listing on their marketplaces�� Shopify, Magento, Woocommerce�
Enterprise
Q3 2024
Q4 2024
Q2 2025
Longtail
OUR ASK
We are raising $1.25M seed investment
For 18 months runway to accelerate growth and reach $1M ARR
Quarterly allocation of funds
Overall allocation of funds
REVENUE PROJECTIONS
Quarterly ARR Growth
We will reach $82M ARR in 5 years
$9M
ARR FY 2027
$30M
ARR FY 2028
$82M
ARR FY 2029
Ethnicity
Poses
Colors
Age
Ads vs Social media
Nykaa vs Clovia
TYPES OF APPAREL PHOTOS
DEFENSIBILITY
Seamless Integrations:
Establishing robust integrations across platforms and marketplaces
High Switching Costs
The depth of integrations, data, and insights makes switching from Ayna a costly decision for clients
Data-Driven Customization:
Fine-tuning AI models with extensive apparel data for, superior user experiences.
Advanced Analytics:
Leveraging comprehensive platform data to improve conversion
Exclusive Virtual Rights
Acquiring virtual rights of celebrities for AI model-based photoshoots.
.