PRADO
CASE STUDY
A CLIENT SUCCESS STORY:
VISA 2023
THE BACKGROUND
Visa was founded in 1958 by Bank of America (BofA) as the BankAmericard credit card program. It is now an American multinational financial services corporation headquartered in San Francisco, California. Visa is one of the world's most valuable companies.
Visa is the world's second-largest card payment organization (debit and credit cards combined), and is still considered the most dominant global bankcard company, where it commands a 50% market share of total card payments.
Visa
Visa wanted to extend influence beyond their traditional TV audience, and used Prado's technology to reach highly engaged 20-30 year old men and women in the UAE. Mobile gamers of this demographic can spend up to 7 hours per week playing mobile games.
Why are mobile games the best choice for marketers?
Modern adults watch less TV and are turning to gaming for entertainment instead. Advertising inside mobile games gives a high performance alternative to YouTube (less transparency) and Facebook/Instagram (more expensive) for delivering highly targeted ad campaigns.
THE CHALLENGE
THE METHOD
Data Targeting
The key to unlocking Visa's digital strategy was in implementing Prado's data targeting technology across the most popular gaming apps, where 22% of gamers (18-30) in the UAE spend on average up to 7 hours a week.
High Engagement
Visa partnered with Prado to accelerate brand awareness and retention by showing 30 second ad spots that highly engaged men and women would watch to completion, then click through to the custom landing page.
Massive Reach:
With Prado’s enormous reach, advertisers can target their specific demographic using proven data signals to locate new and existing customer.
98.6%
(for REW Video)
*Industry Average is 80%
VIDEO COMPLETION RATE
CTR
6.84%
(for REW Video)
*Industry Average is 0.72%
TOP APPS FEATURED
THE RESULTS
Words of Wonders: Crossword
100M+ Downloads
Dream League Soccer 2023
100M+ Downloads
Carrom Pool:
Disc Game
100M+ Downloads
CONNECT
Reach out now to discuss growing your reach and achieving outstanding ROAS.
RYAN LEXER, VP OF SALES