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Don Pepe’s Mexican Restaurant & Cantina

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Topper Consulting Group

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Problem Statement

  • Don Pepe’s expansion from South Texas to Austin
  • Assist Don Pepe’s in finding the ideal location for expansion
  • What audience should they target to maximize profits

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Primary Research: Data Collection

  • Target Audience: St. Edward’s Students, Staff and Faculty
    • Most opportune demographic for new clientele
    • Allowed group members to easily distribute surveys
  • Distributed a total of 500 surveys
  • Out of a population size of 3,965 people:
    • 3,590 students
    • 375 Faculty/Staff
  • Received a total of 266 valid surveys

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Primary Research: Data Analysis

  • How we determined valid surveys: 7 out of the 10 questions answered

  • Team members responsible for tallying results for two questions

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  • Results showed significance on:
    • Main competition for Don Pepe’s
    • Information on consumer preferences

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Secondary Research Collection & Analysis

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  • Foot Traffic
    • Relatively small area
    • Shopping draws people to area

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  • Restaurant reviews around South Congress Avenue
    • Low wait times
    • Walking distance

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  • Types of restaurants and competition
    • Primarily Italian restaurants in the area

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Findings & Conclusions

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Findings & Conclusions

Secondary Research:

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  • quick, casual, and high-quality restaurants in the South Congress area =

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  • Preferences: easily accessible by foot & low wait time

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Findings & Conclusions

Secondary Research: Competition

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  • On South Congress - Guero’s Taco Bar

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Findings & Conclusions

Secondary Research: Competition

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  • Other Competition: Gloria’s, La Condesa, Matt’s El Rancho, and Pappasito’s

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  • South Congress
    • 3612 South Congress Ave.

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  • Drink Specials
    • Taco and Tequila Tuesdays: half price tequila shots

and tacos from 4:00 to 6:00 p.m.

    • Thirsty Thursdays: pitchers of margaritas for $5
    • MexiCans Saturdays: $2 imports, $3 sangria and Michelada

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  • Live Music Entertainment

Recommendations

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Thank you!

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Questions?