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WAYFAIR GOOGLE ADS �Manual Set-UP

Jose Serrano

Sponsored Search Campaign

Columbia Business School

Digital Marketing Intensive Program

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Page 7 (skip for now Google Analytics)

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Sponsor Search Strategy

  • Keyword = Wayfair may not be required because nobody really names rugs as Mayfair and it is essentially a market place.
  • POACHING could be used here versus the competition brands or marketplaces

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