SupplyOrb
Transparency in Supply
Our Team
Jacob Kulik
Data Science &
Business Administration
‘25
Jason Cheung
Computer Science &
Business Administration
‘25
Isaac Gotian
Mathematics &
Business Administration
‘25
Ensure consumer safety and facilitate a more sustainable future through blockchain technology
Company Mission
Consumers want to know that the food products they eat are safe
Businesses want to reduce food waste due to food recalls
The Problem
The Solution
Provide businesses with a way to track items in their supply chain
Provide consumers with proof that food products are safe
Help businesses save money from food waste and litigation costs
Blockchain platform to simplify the supply chain
Transparency
In Supply
Keep track of every action touching a food product
Traceability
Pinpointing contaminations during a recall
Efficiency
Consumers trust the food they eat is safe and organic
Transparency
Confidence in what is received from farms and assurance against food theft
Anti-Fraud
Transparency
In Supply
Consumers would pay a slight premium for a product that is guaranteed safe (80% of interviews)
There is no easy way to find out how much food a company wastes (90% of interviews)
Easily traceable ingredients are an additional selling point for a product (85% of interviews)
Customer Interviews
Results after interviewing 20 college students
Food Waste Magnitude:
“In the United States, food waste is estimated at between 30–40 percent of the food supply.”
2018 Lettuce E. Coli Outbreak:
“FDA strongly encourages the entire leafy greens supply chain to adopt traceability best practices and state-of-the-art technology to assure quick, accurate and easy access to key data elements from farm to fork when leafy greens are involved in a potential recall or outbreak.”
Market Research
U.S. Food and Drug Administration
More Waste than Necessary:
“Food waste is generated from the recall itself. It takes time to figure out where the problem is coming from … so, to be safe, all of the product is taken off the shelf”
Costs Outside Waste:
“More than 1,100 people were sickened in the outbreaks [over a three year period] that caused the Justice Department to charge [Chipotle] with violating federal law by adulterating food.”
Market Research
FoodPrint, GRACE Communications Foundation
Food Safety News
Target Market
Needs
Decision-Making Power
Urgency
Budget
US Food Distribution Industry
Market Projection
Competitor Analysis
Personalized Consumer UI
No Personalized UI
Low Scalability
High Scalability
Revenue Model
Subscription
What’s Next?
Questions?