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PODCASTING 101 FOR PEDIATRICIANS

LENA VAN DER LIST, DO

AAP-CA CHAPTER 1- OCT 15

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MY PODCASTING JOURNEY

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STEP 1- IDENTIFY TOPIC AND NICHE

IDEAS?

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  • Food allergies
  • Climate change and health
  • Immunization practices
  • Functional abdominal pain

EXAMPLES

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FUNDING? PROTECTED TIME?

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FORMAT

HOW MANY HOSTS?

INTERVIEWS?

IN-PERSON OR VIRTUAL RECORDING?

LENGTH?

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STEP 2- CHOOSE NAME/LOGO

  • Ideally your name should reflect your topic.
  • Graphic – Canva, public affairs team

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DISTRIBUTION METHOD

  • Where you will “host” you podcast
  • One location that will distribute the episode to all streaming platforms (spotify, itunes)
    • Buzzsprout, podcastle, blubrry, podbean
    • $15-50 a month

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STEP 3- TECH SET-UP & FORMAT�AUDIO ONLY VS. STREAMING VIDEO

EQUIPMENT

  • Microphone (samsung Q2U, shureMV7X, audiotechnica)- multiple loaners if you plan on having guests
  • Headphones
  • Adapters for computer

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RECORDING PLATFORM

  • Free- Audacity, Garage Band, Zoom, will allow you to record and download MP3 file
  • At a cost- RiversideFM, Streamyard
    • ~ $30 a month

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STEP 4��RECORD MULTIPLE EPISODES

  • Plan to launch with ~ 5 ready to go
    • Can release one episode a week or upload them all initially and then plan for your release schedule moving forward
    • 99% of podcasts that launch with fewer than 3 episodes fail
    • Weekly to every other week is a good cadence

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STEP 5- EDIT

Make it clean and simple, remove any big mistakes but doesn’t need to sound perfect

Consider building a 10-30s hook with highlights from the episode

Listen and learn from mistakes, ask for feedback from friends and colleagues

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STEP 6- PUBLISH AND PROMOTE

  • Create podcast specific social media presence and promote
  • Leverage your institutions public affairs team
  • Consider media appearances highlighting your podcast
  • Share with patients, links on AVS
  • Bring on guests that have an audience of their own and ask them to share

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  • Presenting as innovative community outreach approach at Children's Hospital Association conference
  • Including residents as co-hosts during their CHA/advocacy electives
  • Partnering with CBOs, other pediatric experts, families with lived experience as co-hosts.
  • Offer your expertise on other podcasts (PedsRap, AAP podcasts)
  • Monetization?
  • Continue to review stats and improve

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PUT IT ON YOUR CV �& ENCOURAGE GUESTS TO DO THE SAME

Last Name First Initial. Podcast Title. Episode Title. Date Published. Date Accessed. URL.

  • Example:
    • Mattu A, Swaminathan A. Emergency Medicine: Reviews and Perspectives. Cardiology Corner: Hyperkalemia Myths. February 2024. Accessed February 20, 2024. https://www.emrap.org/episode/emrap20241/cardiology.

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LESSONS LEARNED AFTER 6 YEARS OF PODCASTING

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GROUP� DISCUSSION�

FUTURE QUESTIONS?

LCVANDERLIST@HEALTH.UCDAVIS.EDU