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Straw Men vs. Good Points

Understanding the Arguments

for Inclusive Access Models

This presentation by Billy Meinke, Bob Butterfield, Michelle Reed, and Amy Hofer is licensed under a Creative Commons Attribution 4.0 international license. Some materials used have more restrictive licenses. Please note those licenses when you use this presentation.

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Session Outline

Quick History of Inclusive Access

Examples of Language

Looking for Merit

Q&A, Discussion

Submit your own examples: https://pollev.com/williammeink789

Or text “WILLIAMMEINK789” to 22333

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Your Lovely, Lively Presenters

Amy Hofer

OER Librarian

Open Oregon Educational Resources

Bob Butterfield

Assistant Library Director

University of Wisconsin-Stout

Billy Meinke

OER Technologist

University of Hawaii at Manoa

Michelle Reed

Open Education Librarian

University of Texas at Arlington

"Wendell" by Joe Delwiche is licensed under CC BY-ND 4.0

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Challenging the Rhetoric (Billy)

Ponder these questions:

Is this selling point unique to Inclusive Access programs?
Where are the hidden costs for these benefits?
How might this option actually limit learning activities?
How was the problem to this solution created?
What research is being done to understand this model?
Can OER offer something similar, or better?

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Quick History of Inclusive Access (Bob)

What is Inclusive Access?

A Brief History of IA

Breadth of implementation

Common features of IA programs

Who offers IA?

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Examples from the Field (Bob)

Cost driver
Seamless connection
Accelerated learning
More choices for students at a better price
Affordable content
Digital discount
Day-one access
Enterprise solution
Cost 50-70% less than a print book

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Reduced Cost

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Day-one Access

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Improved Learner Success

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Inclusive Access is “high tech”

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Solving All Problems at Once

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Where’s the Merit? (Amy)

Horizontal by Momentmal is in the Public Domain, CC0

On the one hand:

Compared to traditional purchasing models, costs are lower
Day-one access regardless of financial aid status is important from student and faculty perspective
Faculty and bookstore managers working together to negotiate the best deal, make a longer-term commitment to a book/edition, adopt in time for HEOA reporting
Adaptive learning and other multi-modal tools, not just an ebook version of the textbook; publishers want the product to be good so that they get ROI and the model works.

On the other hand:

We can do all these things with open at a lower cost - or can we? Sharing interactives and ancillaries is really difficult.
Faculty and students can’t do the 5Rs of open
In practice students can’t always opt out even when the cost, accessibility, or privacy settings don’t work for them
Why are we trusting the companies who created the problem to solve the problem?

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What other catchy marketing terms do we see? (Amy)

https://www.polleverywhere.com/free_text_polls/OvAfKk5ngjSdmsK

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Fin (Michelle)

Wrap things up, take questions beyond what has already been introduced

The Evolution of Affordable Content Efforts in the Higher Education Environment: Programs, Case Studies, and Examples (open.lib.umn.edu/affordablecontent)