1 of 15

Buyers Personas

Calle Change Manager

Buyers' personas are fictitious, generalized representations of ideal customers. They help us understand the customer and make it easier to tailor content and messages based on specific needs, where they could get their information, challenges and goals. ”

2 of 15

  • Man, 40 - 55
  • Income 1 300 000
  • Livei Solna, Nacka, Täby
  • Family, wife and 2 children,15 19
  • Travels to Miami, Thailand and Mallorca Palma
  • Weekend with wify

Demografi

Man, women, binear, age, income, geografi

Bild

Charles Svenonius

Section 1. Who?

BACKGROUND

Jobb, karriär, familj

Change leader

Previously worked as a consultant and advisor in business development

University degree, background Paratroopers like challenges

Maybe a little Krypto, possibly bought LTC

Has saved in funds and shares for a long time, has an�account at Avanza

3 of 15

  • Driven, Brave, prone to change, go-goats, can structure in massive information flow. Driven and ambitious
  • Clear, concrete, resource- and solution-oriented, pragmatic, decision-making power - a Doer.
  • Listens with interest, but slow to act
  • Reserve officer and / or UN mission. His avatar colored in the French flag on FB signals that he is against terror rather than peace on earth.
  • Is a relatively superficial change leader, in the midst of his strength and drive
  • Tongue in cheek
  • He understands and is interested, reads and stays up to date
  • Enjoys discussing and talking about digital development and the great things that are happening

IIDENTIFYER

Bild

Section 1. Who?

Charles Svenonius

4 of 15

  • Lead digitization / Digital change
  • Support management in creating a holistic understanding
  • Give recommendations on automation, AI, with effects that lead to org. goes from t-moving to digital / agile
  • Environmentally aware with a good set of values ​​for creating the right culture
  • Network with the right skills

Secondary goals

  • Solutions that are digitized must also lead to increased sustainability and become more environmentally conscious.
  • Lives with his organisatoin, is out and about, meets people and decision makers.
  • A nice department where people want to come, there is a nice togetherness and good atmosphere
  • His team has a tight relationship, goes on AW together and likes to hang out. I think it's nice. Privately, they prioritize children and family.

GOALS Primary and Secondary

Bild

Section 1. Who?

Charles Svenonius

5 of 15

  • Will crypto challenge the segment I work towards
  • Which parts of crypto will challenge?
  • Payment, skills, networking, business relations
  • Different segments: Swedish large companies
  • Has many stakeholders
  • To be able to show him + team makes positive big change.
  • Choose the right team and features
  • Choice of supplier
  • Create the change on time.
  • The challenges are then both internal and external
  • Political games and power structures
  • Lack of Effect KPIs
  • Cultural resistance due to old org. structure and incentives
  • Old internal systems and processes, things take time

CHALLANGES Primary and Secondary

Bild

Section 1. Who?

Charles Svenonius

6 of 15

  • DAO how to organize agile
  • How the transformation takes place
  • What metaverse is, web3 is, blockchain i
  • How metaverse, web3, blockchain, DAO are connected
  • Educate about what the crypto world in SE looks like by interviewing leading profiles in this sphere
  • Sweden: Eric Wall, Safello, Goobit, HODL SPAC, Bitcoin Pod, Tove Kryptogäris, TRIO
  • Why do you need to learn and understand discord? How discord works, all activity, channels, Yoga, NFTs
  • Courses via web and on site in Metaverse, web3, crypto, Bitcoin, DAO
  • Web quiz Test your crypto skills

WHAT CAN BANLESS DO? To reach goals

Bild

Section 1. Who?

Charles Svenonius

7 of 15

  • A step by step guide. How to learn crypto,
  • NFT, DAO, Web3 in one week!
  • Web course - with diploma in NFT format
  • Offer to come and lecture
  • Translate the bDAOs app and add in steps
  • Cryptocalendar
  • Contests and prizes to be raffled off on the website / social media

WHAT CAN WE DO? Helpt to reach goals and overcome challanges

Bild

Section 2. What?

Charles Svenonius

8 of 15

We need to automate our processes ”

"We are digitizing the business"

"It is a question of resources and we must prioritize"

“Lack of competence”

"We need to be able to measure so that we know if we have had any effect"

"How much return will this give us?"

"What do we gain from it?"

"Development is fast now, it is important to keep up but it is extremely difficult to sort through the information"

"It is important to keep up with developments"

"Do you have the budget for it?"

"We have created an innovation hub"

"We need to work more as a startup"

"It's about networking"

REAL QUOTS CITAT About goals, challanges aetc.

Bild

Section 2. What?

Charles Svenonius

9 of 15

Crypto is far too shady, insecure”

“It's probably a pyramid scheme”

“They're just young people, aren't they?”

“It consumes an enormous amount of energy”

COMMON EXCUSES? Reasons to why not

Bild

Section 3. Why?

Charles Svenonius

10 of 15

"Let the magical Web3 world be an injection on your digital journey of change"

“Are your employees also terrified of digital and data-driven processes? We have fixed so you can send magical Easter eggs filled with delicious tokens! Yummy !! ”

“Who does not want to turn their employees into potential millionaires? (in a few years). Make sure the 1st prize at the corporate event is an innovative surprise. 500 BANK Tokens! ”

“Innovative prize for the Golf Competition! 1000 BANK Tokens. There is a reasonable chance that it will lead to the winner becoming a millionaire in a few years or so, perhaps, likely. Yes you understand. Be innovative!

“You can not call yourself innovative while you are and do as you have always done. What processes do you work in, what channels do you talk in, how do you organize yourself and your team? ”

MARKETING MESSAGE Solution described to persona

Bild

Section 4. How?

Charles Svenonius

11 of 15

“Do you, like us, find it most inspiring and exciting to be part of an early stage of development? Learn the basics and buy crypto now. We will help you!"

It pays to learn about crypto.

It pays to learn about crypto. No matter how it develops.

“Do you work with digitization? Be at the forefront - Join a DAO. ”

Are you an innovative manager? Of course, you give away crypto to your employees as a Christmas present! ”

“Now we are probably still tired of kitchen knives, computer bags, cheese baskets and wine gas in Christmas presents. Be a little innovative and challenge your employees - Buy KRYPTO as a Christmas present! ”

Easter Egg Hunt with NFTs!

Easter eggs with NFTs

Send out BANK tokens to org. certain time

MARKETING MESSAGE Solution described to persona

Bild

Section 4. How?

Charles Svenonius

12 of 15

“I work in a self-organizing community online via a global platform - Discord. We build digital, global organizations, networks and communities where the value generated is several different things, but what you have heard most is crypto, but what not many people know is that it is just one of lots of stuff. Here, art, products, services are created based on a completely new way of collaborating and organizing. ”

“Common to the communities that work in DAO at Discord is that they explore digital ownership. Everyone has the opportunity to participate, the entrance is very low compared to a tex. ordinary organization. You create your own identity, participate, share and as you participate and contribute, thus creating value, you get more ownership in the community you contribute to. ”

ELIVATOR PITCH Solution in 1-2 minutes

Bild

Section 4. How?

Charles Svenonius

13 of 15

Mail

The News, Report, News

SR, Ekot

Dagens Nyheter, SvD

New Technology, IDG, BreakIT, DI

Google, LinkedIn, Twitter

Almedalen, Internetdagarna, Webbdagarna

Poddar Värvet, Framgångspodden, Avanzapodden, Follow the Money, Rika Tillsammans,

Network -

Youtubers - Henrik Jönsson

Where do they look for information

Bild

Section 5. Where?

Charles Svenonius

14 of 15

Around the clock

During the holidays, he seeks information about what he is interested in because then he does not have to spend so much time on other things.

WHEN DO THEY SEARCH INFORMATION?

Bild

Section 5. Where?

Charles Svenonius

15 of 15

Time

All media that Calle reads, newsletter

Family

cOMPETITORS

Bild

Section 5. Where?

Charles Svenonius