Buyers Personas
Calle Change Manager
Buyers' personas are fictitious, generalized representations of ideal customers. They help us understand the customer and make it easier to tailor content and messages based on specific needs, where they could get their information, challenges and goals. ”
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Demografi
Man, women, binear, age, income, geografi
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Charles Svenonius
Section 1. Who?
BACKGROUND
Jobb, karriär, familj
Change leader Previously worked as a consultant and advisor in business development University degree, background Paratroopers like challenges Maybe a little Krypto, possibly bought LTC Has saved in funds and shares for a long time, has an�account at Avanza |
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IIDENTIFYER
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Section 1. Who?
Charles Svenonius
Secondary goals
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GOALS Primary and Secondary
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Section 1. Who?
Charles Svenonius
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CHALLANGES Primary and Secondary
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Section 1. Who?
Charles Svenonius
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WHAT CAN BANLESS DO? To reach goals
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Section 1. Who?
Charles Svenonius
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WHAT CAN WE DO? Helpt to reach goals and overcome challanges
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Section 2. What?
Charles Svenonius
“We need to automate our processes ” "We are digitizing the business" "It is a question of resources and we must prioritize" “Lack of competence” "We need to be able to measure so that we know if we have had any effect" "How much return will this give us?" "What do we gain from it?" "Development is fast now, it is important to keep up but it is extremely difficult to sort through the information" "It is important to keep up with developments" "Do you have the budget for it?" "We have created an innovation hub" "We need to work more as a startup" "It's about networking" |
REAL QUOTS CITAT About goals, challanges aetc.
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Section 2. What?
Charles Svenonius
“Crypto is far too shady, insecure” “It's probably a pyramid scheme” “They're just young people, aren't they?” “It consumes an enormous amount of energy” |
COMMON EXCUSES? Reasons to why not
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Section 3. Why?
Charles Svenonius
"Let the magical Web3 world be an injection on your digital journey of change" “Are your employees also terrified of digital and data-driven processes? We have fixed so you can send magical Easter eggs filled with delicious tokens! Yummy !! ” “Who does not want to turn their employees into potential millionaires? (in a few years). Make sure the 1st prize at the corporate event is an innovative surprise. 500 BANK Tokens! ” “Innovative prize for the Golf Competition! 1000 BANK Tokens. There is a reasonable chance that it will lead to the winner becoming a millionaire in a few years or so, perhaps, likely. Yes you understand. Be innovative! “You can not call yourself innovative while you are and do as you have always done. What processes do you work in, what channels do you talk in, how do you organize yourself and your team? ” |
MARKETING MESSAGE Solution described to persona
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Section 4. How?
Charles Svenonius
“Do you, like us, find it most inspiring and exciting to be part of an early stage of development? Learn the basics and buy crypto now. We will help you!" It pays to learn about crypto. It pays to learn about crypto. No matter how it develops. “Do you work with digitization? Be at the forefront - Join a DAO. ” Are you an innovative manager? Of course, you give away crypto to your employees as a Christmas present! ” “Now we are probably still tired of kitchen knives, computer bags, cheese baskets and wine gas in Christmas presents. Be a little innovative and challenge your employees - Buy KRYPTO as a Christmas present! ” Easter Egg Hunt with NFTs! Easter eggs with NFTs Send out BANK tokens to org. certain time |
MARKETING MESSAGE Solution described to persona
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Section 4. How?
Charles Svenonius
“I work in a self-organizing community online via a global platform - Discord. We build digital, global organizations, networks and communities where the value generated is several different things, but what you have heard most is crypto, but what not many people know is that it is just one of lots of stuff. Here, art, products, services are created based on a completely new way of collaborating and organizing. ” “Common to the communities that work in DAO at Discord is that they explore digital ownership. Everyone has the opportunity to participate, the entrance is very low compared to a tex. ordinary organization. You create your own identity, participate, share and as you participate and contribute, thus creating value, you get more ownership in the community you contribute to. ” |
ELIVATOR PITCH Solution in 1-2 minutes
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Section 4. How?
Charles Svenonius
The News, Report, News SR, Ekot Dagens Nyheter, SvD New Technology, IDG, BreakIT, DI Google, LinkedIn, Twitter Almedalen, Internetdagarna, Webbdagarna Poddar Värvet, Framgångspodden, Avanzapodden, Follow the Money, Rika Tillsammans, Network - Youtubers - Henrik Jönsson |
Where do they look for information
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Section 5. Where?
Charles Svenonius
Around the clock During the holidays, he seeks information about what he is interested in because then he does not have to spend so much time on other things. |
WHEN DO THEY SEARCH INFORMATION?
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Section 5. Where?
Charles Svenonius
Time All media that Calle reads, newsletter Family |
cOMPETITORS
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Section 5. Where?
Charles Svenonius