SOP of monthly retainer digital marketing project
Not every agency has the same structure
Item | Monthly brief | Content Calendar Preparation | First draft calendar review & revision | Client submission to management | Content Calendar Feedback | Content Calendar Final approval | Contents Publishing | Monthly Reports |
PIC | Brand | Agency Creatives | Brand | Account | Brand | Brand | Account | Account |
Timeline | Advanced month 1st week of month | 8th - 18th | 19th - 20th 24th | 25th | 25th-29th | 30th | Approved contents : Start of the month | 3rd-7th day of next month |
Note | 1-7th |
| Feedback + Revise |
|
| Until 1st week of month |
| |
Content Calendar
Content Calendar Template
Link : https://docs.google.com/presentation/d/1Zt2sB7u8CrfSspWXHqOwP4dXguFcfv-cclKtUnen6U4/edit?usp=sharing
Content Idea of the month (Account+ Creative + Buying)
link :https://docs.google.com/spreadsheets/d/1CnWUahFgYhdeEiduzxvZHCTWekoxx1AjyhsgnvJefHQ/edit?usp=sharing