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Knowledge Mobilization: Tell Your Research Story

Persuasively

or Death by

PowerPoint?

rmccue@uvic.ca

lib.uvic.ca/dsc/

By the UVic Libraries

Digital Scholarship Commons

lib.uvic.ca/km-hands-on

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How engaging are our traditional knowledge mobilization efforts?

Photo by George Milton

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How engaging should our knowledge mobilization efforts be?

Photo by Vanessa Loring

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Effective Knowledge Mobilization Communication:

Begin with the End in Mind

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Planning a Video, Website, Infographic, Presentation, or Podcast is like planning to build a House

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Upfront Planning Can Help Us Avoid Design Problems

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https://unsplash.com/photos/ohNCIiKVT1g

Who?

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What are 3 or 4 Key Points!

Photo by Amol Tyagi on Unsplash

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https://unsplash.com/photos/gsRi9cWCIB0

Where?

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How?

Aka: Media

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Tell your story in a compelling and concise way in your desired medium!

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The Importance of Storytelling

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1. Know Your Audience

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https://unsplash.com/photos/ohNCIiKVT1g

https://unsplash.com/photos/gsRi9cWCIB0

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2. Tell a personal story ( or someone’s story)

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3. Show, �don't tell�

(If using a visual medium)

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4. Build up to a S.T.A.R. moment ��(Something They'll Always Remember)

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5. End with a positive takeaway

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6. Choose an appropriate medium

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A Real World Example… Teddy’s Hammer�

From “Bob’s Burgers”

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Storytelling Tips:

Know your audience
Tell a personal story
Show, don't tell (if using a visual medium)
Build up to a S.T.A.R. moment (Something They'll Always Remember)
End with a positive takeaway
Choose an appropriate medium

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Tips Specifically for: Presentations,

Videos & Infographics

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1. Only One idea per Slide or Scene

Only 1 idea per slide or scene – Cognitive Load Theory
No more than 6 objects per slide (including title and images) – Cognitive Load Theory
Don’t read text off your side, let you audience read it – Redundancy Principle
If in doubt use an illustrative image and short text on a slide, and then tell the rest of your story via narration – Multimedia & Modality Principles
Make sure the most prominent feature of each of your slides is also the most important – Signalling Principle
Make sure your slides tell your story in a way that your audience can follow
Vary the tone of your voice as you present, and make sure to pause at transition points in your presentation, and after making an important point to emphasize it
Use san-serif fonts like Ariel or Helvetica as they are easier to read on screens than serif fonts like Times New Roman
Use contrast to move your audience around the information on your slide – Signalling & Coherence Principles

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2. No more than 6 objects per �Slide or Graphic

Only 1 idea per slide or scene
No more than 6 objects per slide (including title and images)
Don’t read text off your side, use an illustrative image and short text on a slide, and then tell the rest of your story via narration – Multimedia & Modality Principles
Make sure the most prominent feature of each of your slides is also the most important – Signalling Principle
Make sure your slides tell your story in a way that your audience can follow
Vary the tone of your voice as you present, and make sure to pause at transition points in your presentation, and after making an important point to emphasize it
Use san-serif fonts like Ariel or Helvetica as they are easier to read on screens than serif fonts like Times New Roman
Use contrast to move your audience around the information on your slide – Signalling & Coherence Principles

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3. Don’t read text off your side!

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4. Make sure the most prominent feature is also the most important

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5. Vary the tone of your voice as you narrate, & pause at transitions

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Presentation Tips:

Only 1 idea per slide or scene
No more than 6 objects per slide or scene (including title and images)
Don’t read text off your sides or images
Make sure the most prominent feature is also the most important
Vary the tone of your voice as you narrate, & pause at transitions

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A Knowledge Mobilization Example…

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A Makerspace Badge Research Paper Published in the International Journal of Academic Makerspaces & Making

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Created an Infographic to Summarize the Key Findings from the Research Paper

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Created a 5-min Video Presentation to Share Findings

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Created a Post for Personal WordPress Website with links to:�

Journal Article
Infographic
Video Presentation

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Linked Appropriate Media to Social Media Platforms for Sharing

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Hands On Time!

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Lot’s of DSC Tools Support

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Intro to Infographics with Canva

dscommons@uvic.ca

uvic.ca/library/dsc/

For the UVic Libraries

Digital Scholarship Commons

http://www.bethkanter.org/visualmarketing/

lib.uvic.ca/ig

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Introduction to Video Editing with iMovie -or- MS Video Editor

dscommons@uvic.ca

lib.uvic.ca/dsc

For the UVic Libraries

Digital Scholarship Commons

lib.uvic.ca/vid

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Introduction to Podcasting

dscommons@uvic.ca

lib.uvic.ca/dsc

For the UVic Libraries

Digital Scholarship Commons

lib.uvic.ca/pod

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Choose Your Own Adventure Stories, RPG Games & Guided Interviews with Twine

dscommons@uvic.ca

uvic.ca/library/dsc/

For the UVic Libraries

Digital Scholarship Commons

lib.uvic.ca/tw

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Introduction to Personal Websites with WordPress

lib.uvic.ca/wp

dscommons@uvic.ca

uvic.ca/library/dsc/

For the UVic Libraries

Digital Scholarship Commons

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Death by

PowerPoint?

rmccue@uvic.ca

lib.uvic.ca/dsc/

By the UVic Libraries

Digital Scholarship Commons

lib.uvic.ca/ppt-death

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Introduction to

Data Visualization

dscommons@uvic.ca

uvic.ca/library/dsc/

For the UVic Libraries

Digital Scholarship Commons

lib.uvic.ca/dvis

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Hands on Time!

lib.uvic.ca/km-hands-on

dscommons@uvic.ca