Abbott Nutrition

Team 1: Sam, Kamari, Austin, Karissa, Rachel, John

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Product

Fruit Snacks: Pediabytes

Not vitamins

Ex. Gushers, Motts

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Juice Box: Juice with a Purpose

Relaunch and Revamp of Media Presence

No artificial flavors and colors

Launched before

Opportunities for Growth

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Why?

Influence health in children during breakfast, snack time, and lunch

Water doesn’t have enough electrolytes��Proper hydration��Pedialyte aims to rehydrate the individual

“The flavorings in gummy candy can hide the taste.”��

Vitamins can be NASTY!

Path to Purchase

Create Demand

Outlet

Navigating the Store

Making a selection

Doctors are the most influential in driving purchases for parents

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Pharmacists are the most influential for adults

In Store

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Ecommerce

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Delivery to home

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Subscription

Flavor: Multiple

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Size:

10 fruit snacks per packet

6 oz juice boxes

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Form: Liquid & Fruit Snacks

Keep in current location near pharmacy

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Or, put in the gummy snack & juice aisle

Placement

Fruit Snacks:

• With Pedialyte in the Pharmacy
• Or, with normal fruit snacks in the Grocery department

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Juice Box:

• With Pedialyte in the Pharmacy
• Or, with juice boxes

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Sales - Purchase Location - Planogram

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Target Consumer

• Gen alpha (1-6) to oldest Millennials (37)

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Size of the Products

Fruit Snacks

• 10 fruit snacks per packet
• 8 packets per box

Juice Box

• 6 oz boxes
• 8 Packs

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What’s Inside?

Pedialyte inside the fruit snacks to ensure a blast of electrolytes, potassium, and sodium with great taste

Dr. Susan Goold:

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• Vitamin A
• Vitamin C
• Vitamin E
• Folic Acid
• Pantothenic Acid
• Biotin

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Professor of Internal Medicine, Medical School

How

Media:

• Pandora/Spotify (party playlist/music ads)

Consumer Outreach:

• Doctor office magazines- Parents
• Athletic trainers- Athletes
• College health centers/rec centers - Students
• Sponsor Events
• Monthly Subscriptions

Health Care Providers:

• Promote to doctors and health care providers to promote our brand
• Promote to pharmacists to recommend to parents, give away free samples

Trunk Advertisement Mockup

What’s inside?

Pediabytes �(10 fruit snacks per packet & 8 packets per box)��Juice Boxes� (6 oz boxes & 8 Packs)��1 Children's toy

Call 1-PED-DIA-BYTE today!

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Subscription for a trunk: Monthly Delivery

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Rewards

This is a free app that is gender neutral. Where you find helpful information for all ages.

Here is an example of Kamari (A young dad)

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“This app is very easy, and I would recommend it to my single dad friends”

Recap

Two products: Fruit Snacks & Juice Boxes

Target Consumer: Moms with Kids, Athletes, Gen Alpha- Millennials

Trunk Subscription

Rewards

Increasing the market share

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Juice with a Purpose

Pediabytes��

Call 1-PED-DIA-BYTE today!

Subscribe Today