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Steps to prepping an email blast in Mailchimp

Have a second pair or more of eyes to review

Check every link to see if they work and modify based on comments your receive.

Send a test email

Replicate and modify an existing template

While its possible to create a new template from scratch, to start out, use an existing campaign and edit content.

Email templates

Adding someone

Find where to control your AUDIENCE, CAMPAIGNS, and EMAIL TEMPLATES

Audience

Replace and arrange the order of content

Each block is editable and images can be chosen from the library or uploaded

Edit the template

Replicate an existing campaign

Rename it and customize for the date / topic

Campaigns

Send to your audience or use a schedule

After all your edits are complete, send it off.

Send

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SMAS Mailchimp email basics

Every SMAS email blast needs three things:

An audience
A campaign
A design template

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Adding subscribers

Contacts can be added one at a time or imported from a csv file.

When a subscriber has been successfully added you’ll see a message like the one to the right in the green box.�“Everybody” is the audience of over 1,000 subscribers for general distribution of the monthly email blasts.

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Campaigns

Campaigns control the what, when, and who you’re sending to.

Replicating a campaign lets you modify an existing working campaign to fit the next in the series.

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Rename the campaign

Edit to �reflect the�campaign�you’re working on and SAVE

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Edit the subject of the email

A good subject and preview text should easily fit on one line. �Click Save when you’re done.�Mailchimp offers guidance on how to write effective subjects that increase the likelihood of recipients opening the email.

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Select the content

When you replicate a campaign, in addition to updating the Subject, you’ll need to select the content. If you create a new campaign, you can create or select an existing design template.

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Switching email templates

Use the dropdown under Template and select Switch templates.

Choose from the Saved templates

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Replicate a design template

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Update the template

Edit, add, delete, or rearrange blocks as needed

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

Move blocks

Edit | duplicate | Delete

Edit window

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Replace or add images from the library

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Preview, then send a test email to yourself, then others

Send a test email

Audience

Edit the template

Campaign

Email templates

Send

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Once links have been checked and typos corrected, send or schedule to send

Send a test email

Audience

Edit the template

Campaign

Email templates

Send