With the 5 T’s powered by Swarm AI

PREPARED FOR

PREDICTING PROGRAMMING SUCCESS

An LA-based firm specializing in developing marketable movie titles and in conjunction with their proprietary evaluation criteria:

The 5 T’s™

©2019 Semantix | TitleDoctors.

This document contains information that is confidential and intended only for CBS Interactive and therefore must not to be shared with any other parties.

Of successful film and television content and when powered by Unanimous AI’s Swarm AI® technology (UNAI) they optimize their collective human intelligence to predict accurate outcomes.

The 5 T’s™ Criteria Are the Proven Building Blocks

TitleDoctors has distilled a proprietary criteria relevant to determining box office success: Tale (the story), Talent, Trailer, Timing and, of course, Title. Together, they form the TD 5T's™.

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After analyzing thousands of spec scripts, including those off the Black List, we found …

©2019 Semantix | TitleDoctors.

This document contains information that is confidential and intended only for CBS Interactive and therefore must not to be shared with any other parties.

5 T's™:

A Predictive Formula

50%

OVER

OF PRODUCED PROJECTS

UNDER-PERFORMED AT THE BOX OFFICE

That would confidently converge on the best possible answers when deciding which projects to green light.

We then set out to solve a problem

THE 5 T’S POWERED BY SWARM AI WILL HELP CBS MAXIMIZE THE POTENTIAL

Testing projects after production can often put producers in a lose-lose situation. 

DEVELOPING CONTENT IS EXTREMELY TIME-CONSUMING.

What if you knew which content would appeal to audiences before buying or optioning it?

Of its content to audiences by generating AI-optimized

evaluations of the proposed properties. 

5 T’s™:

A Predictive Formula

Determine if the audience has confidence in your project before investing millions of dollars.

CHOOSE THE RIGHT STORY TO PRODUCE

Would this story make a successful film?

TALE

TITLE

TALENT

TRAILER

TIMING

We develop and test alternate titles for audience insight on unproduced projects or projects in preproduction with working (temporary) titles.

BE CERTAIN YOUR PROJECT 

Has the most marketable name possible

In the lead or supporting role as well as passing on talent who have been overexposed in the marketplace.

CAST YOUR FILM WITH CONVICTION

Consider actors your audience prefers to see

For your film or TV series among the target audience. Even test titles with trailers for audience reaction.

KNOW WHICH TEASER OR TRAILER

Generates the most anticipation

Or change it based on how the audience perceives and rates the story idea against competing films.

OPEN YOUR FILM

On an optimal release date(s)

REQUIRES

Social Solutions

Social Risk

LARGE-SCALE PUBLIC OPINION IS NOT BUILT FROM ISOLATED INDIVIDUAL RESPONSES

Or even from small group discussions, but from dynamic social processes. 

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We use Swarm AI technology to harness the collective intelligence of target markets to generate a more accurate picture of how society, at large, will react to programming

Groups of consumers log onto the platform to review the concept and

SWARMS BUILD CONSENSUS

Through Immersive, Interactive Experiences

COLLECTIVELY ANSWER A SERIES OF QUESTIONS 

They each use a virtual magnet to attract the consensus towards their preferred answers. The playful mechanism keeps participants

FULLY ENGAGED THROUGHOUT THE EXERCISE

Moderators probe to ensure a good understanding of the decision dynamics, gathering explanations and additional context. 

• Participants react to the group’s actions, displaying realistic swaying patterns
• Visual and behavioral interface bypasses rationalisation and language to activate System 1 responses linked to decision-making
• Analysis of choice switching patterns reveals levels of conviction (qual/quant result)

Insight gathered from Swarms is more robust and significantly deeper than traditional research methods. 

REAL-TIME SOCIAL DECISIONS

Observed by A.I.

• Quant polls only capture top-of-mind answers from individuals, which are captured in a Swarm’s initial positions. 
• In the case below, the survey would have been wrong: after some rapid interaction, the Swarm converged on the opposite of their initial selections.
• In Swarm deliberations, participants arrive at the group’s optimal stable selection by trying to find common ground
• Accordingly, Swarm results include individuals’ initial reaction [A] like a traditional survey, but also generate a definitive answer [B]—one reflective of the group’s collective intelligence, consideration, and experience. 

How likely is it that this ad will be shared online or talked about?

SWARM CONSENSUS

Eliminates Ambiguity

Found in Surveys

“

Initial majority:

HIGH 

Final selection:

LOW

Swarm AI is modeled on the biology of Swarm Intelligence, which is evolution’s method for amplifying the intelligence of groups. 

SWARM AI®

Makes Groups Smarter

NETWORKED HUMAN GROUPS

ARTIFICIAL

SUPER-EXPERTS

SWARM AI

• Knowledge
• Wisdom
• Experience
• Opinions
• Insights
• Intuition

• Forecasts
• Decisions
• Estimations
• Assessments
• Insights
• Opinions

MORE ACCURATE

Is a numeric percentage (0% to 100%) that reflects the level of support for an answer converged upon by a swarm. 

THE HIGHER THE NUMBER

Conviction

The stronger the support among participants, while the lower the number, the more disagreement there is among participants. When a swarm makes an assessment, Conviction provides an indication of “collective support” for the chosen answer. 

THE ONLY WAY TO GET A 0% CONVICTION

Is if the swarm is so conflicted, it could not reach an answer within the allotted time (known as ‘Brain Freeze’). In general, a Conviction above 85% is considered a "Strong" response and below 65% is a "Weak" response.