October Playroom Campaign
April 2024
Background
This fall, we will be launching several new products for the Playroom: Play Mats, Play Fridge, Workbench and Shopping Cart.
These, in addition to to our existing play assortment (e.g. Play Kit, Kitchen, Tent, Play Boxes, Tunnel, Soft Storage) allow us to provide products to support an entire playroom for the first time.
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Campaign Objectives & KPIs
Position Lalo as a 1-stop shop for beautiful and functional playroom essentials.
By showcasing our new product line, including the Play Fridge, Shopping Cart, Workbench, and Play Mats, we will build awareness of Lalo as a destination for comprehensive play solutions that cater to modern families.
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How it relates to our brand pillars
Highlight how products can create a playroom that supports a child's development (open ended play, fine motor, etc) while also looking great.
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Elevate your space - highlight elements of the design that are different than what is currently in market (e.g. Play mat designed to elevate space). Demonstrate how a playroom can not only function well but look beautiful.
A thoughtfully designed playroom can reduce stress for families.
Highlight key product features made to support parents such as easy assembly and play mats as a soft surface to help keep kids safe during play.
Our play products are the perfect items to spark creativity in little ones.
Highlight how a versatile and well designed space can support play for multiple aged kids.
Highlight eco-friendly materials and safety certifications that are the standard in all Lalo products.
Campaign Overview: Playroom Pre-Order
We believe that a child's play space should be as inspiring and functional as any other room in the home. We're thrilled to introduce our latest collection of innovative play essentials, designed to spark imagination and inspire endless fun. Be the first to own these must-have products by pre-ordering today.
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Content Hierarchy
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Foundational
Campaign-specific
Engagement
Promotional (Nov/Dec)